The distribution of customers is the first thing to be taken into account when the site selection of the operation site. The best location of the medical equipment store is generally close to hospitals, pharmacies, nursing homes and other institutions, these places have a larger flow of people, and there is more demand for medical equipment in this area.
Specifically choose the location of the store need to follow the following principles:
1, high frequency of commercial activities in the area. In the downtown area, commercial activities are extremely frequent, the medical equipment store is located in such areas are bound to have a high turnover. Such a store is the so-called "gold land". On the contrary, if in the non-downtown area, in some remote streets to start a chain of drugstores, few people, turnover is very difficult to improve.
2, high population density areas, residential areas, population concentration is suitable for the establishment of such medical equipment stores. In the population concentration of places, pharmacies and hospitals are also more, the store is best to be near the hospital, because the flow of people around the hospital in need of medical machinery in the potential population is a lot. In addition, where there is a large population, there is a greater demand for all types of goods, and naturally, medical equipment that helps with health is within range.
3, facing the street with the most traffic. Because the store is in the most traffic on the street, by the flow of traffic and the speed of passage of the greatest influence, can make most people close to buy the required medical equipment.
a. Corner of the location of the more ideal
Corner is located at the intersection of two streets, that is, when choosing a store site is more popular saying "Golden Corner Silver Edge" in the "Golden Corner" ("Silver Edge," that is, refers to the street stores), can produce a "corner effect". The advantages of the corner effect is: you can increase the window display area, the two streets of the crowd converge here, there are more pedestrians patronize; can be more than two entrances to ease the crowded. But because of the location of the drugstore facing two streets, so which side as the front door of the store, it has become a very important issue. The general practice is: choose the side of the traffic flow as the front door of the store, that is, the store; and the side of the traffic flow is small as the side door.
b. Three-way intersection is a good location
Store in the front of the three-way intersection, the store is very conspicuous, the same is considered to be very reasonable location of the pharmacy. However, in this location of the store should pay attention to try to play to their strengths, in the front of the store at the entrance to the decoration, name signs, advertising signs, display windows, etc. to be carefully designed. Capture the customer's consumer psychology, will be passing pedestrians attracted to the store.
4, convenient transportation areas. Travelers get on and off the most stations, or in the vicinity of the main station. It can be in the street where customers can walk no more than 15 kilometers.
5, close to places where people gather. Such as cinemas, parks, theaters, farmers markets, schools and other places, or near large factories, institutions, and generally densely populated, stores and a variety of business more mature and stable place.
6, shop-in-shop format. A but and a supermarket chain or large shopping centers, shopping malls and other cooperation in the development of shop-in-shop, you can make full use of their outlets.
( 2) Economic factors
Economic factors are the single most important factor to consider when choosing a location. Store owners need to consider the cost of renting or purchasing land, and also whether the land will increase in value in the future.
( 3) Business environment factors
Surrounding environment should be good, water supply and power supply and fire-fighting equipment should be complete, whether there is supporting public **** transportation around the store, convenient for customers to come to the door to buy.