. Do not use medical terms, or terms easily confused with drugs, prohibit the promotion of therapeutic effects.
2. It is prohibited to publicize the improvement and enhancement of sexual function.
3. The advertisements shall be accompanied by a clear and uniform sky-blue logo, and the diameter of the logo of the health food products in the printed advertisements of the newspapers shall not be less than 1 centimeter.
4. The health administrative departments above the county level will suspend the advertisements in their jurisdictions if the advertisements fail the sampling test, and can only continue to be published after the original sampling department or the higher department passes the sampling test again.
5. Printed advertisements shall be released to the business sector approval of the content, shall not be modified without authorization, increase the content of the advertisement, shall indicate the approval number of printed materials.
6. Health food has opened the record mode. According to the relevant provisions of the Food Safety Law of the People's Republic of China*** and the State, the State Food and Drug Administration (SFDA), together with the National Health and Family Planning Commission (NHFPC) and the State Administration of Traditional Chinese Medicine (SATCM), has formulated a Catalog of Raw Materials of Health Foods (I) and a Catalog of Health Care Functions Claimed by Health Foods Allowed (I), which were released on December 27, 2016[3].
Identification Methods
1. The first move: recognize regular imported health food, with a "small blue cap[4]", and health food batch numbers such as "National Food and Health Jin × × No.".
2. The second move: the state has expressly provided that regular imports of health food should be standardized Chinese and foreign labels, and the Chinese font must be larger than the foreign language font.
3. The third move: to provide the entry-exit inspection and quarantine bureau issued a valid health certificate, and affixed with anti-counterfeiting mark.
4. The fourth move: the origin is clear. According to the provisions of the product should be marked with the product's country or region of origin, the agent registered in China according to law, the name and address. The people can use the Chinese and English to check whether the labeling.
5. The fifth move: with the basic elements. Regular imported health care products must also have the same trademark, product name, production date, safe use period or expiration date and other standard requirements of domestic health care products.
Related regulations
On December 20, 2018, the State Administration of Market Supervision issued a bulletin on the further strengthening of the management of telemarketing behavior of health food production and operation enterprises, which clearly stipulates that health food operators should be truthful and lawful, and should not make false or misleading propaganda when they carry out marketing and publicity of health food by telephone; and they should not express or imply that Health food has disease prevention or treatment function; shall not use the name of state organs, medical units, academic institutions, industry organizations, or in the name of experts, medical personnel and consumers to prove the efficacy of the product; shall not be fictitious health food supervision, production, recommended unit information. [5]
January 1, 2020[6], the State Administration of Market Supervision organized the preparation of the "health food labeling warning terminology guidelines" officially implemented.