One, eat for nutrition, convenience
Food consumption is the most basic consumer behavior, related to people's survival and development. 30 years of residents in the changes in the structure of food consumption can truly reflect the development of social and economic development and the quality of life of the people.
1
1. Food consumption has decreased. Food is the foundation of the foundation, and the key to having enough to eat or not to eat is food. Before subsistence, the growth of food consumption is firstly manifested as the growth of food consumption; after subsistence, with the improvement of living conditions, people's choice of food increases, the intake of non-staple food is increasing, while the demand for food is decreasing, the growth of food consumption is manifested as the growth of non-staple food and animal food; in 2007, the city's urban residents' consumption of food was 52.54 kilograms per capita, which was 45.21% of that in 1978. The city's food consumption was 52.54 kilograms per capita in 2007, only 45.21% of the 1978 figure.
2. Animal food consumption has increased. Residents in the reduction of food consumption at the same time, animal food consumption has increased significantly, the survey data show that in 2007 the residents per capita consumption of poultry 0.84 kilograms, 0.03 kilograms than in 1978, an increase of 27 times; egg consumption by 1978 per capita 1.55 kilograms rose to 12.94 kilograms in 2007, an increase of 7.35 times; aquatic products consumption of 1.41 kilograms per capita, 7.35 times more than in 1978, an increase of 1.41 kilograms per capita, 1.35 kilograms per capita. 1.41 kilograms per capita, a 2.81-fold increase from 0.37 kilograms per capita in 1978. The significant increase in the consumption of animal food shows the improvement of the quality of food consumption and the improvement of the living standard of the residents.
3. Nutritious, fresh, fast and convenient food is popular. With the further improvement of people's living standards, the residents of the food structure to further optimize at the same time, eat nutritious, eat healthy, eat fresh, eat convenient, eat scientific, eat convenient to become the residents of the new pursuit. Residents dining out surge, now friends and family holiday reunions, classmates and colleagues of the small gathering of leisure, like in the hotel "summary" a meal. Survey data show that in 2007, residents dining out consumer spending per capita 460.63 yuan, accounting for 6.03% of residents' consumption expenditure, while in 1978 less than 1%.
Two, dressed for beauty, taste
In the beginning of the reform and opening up, regardless of men and women, old and young, black, gray, blue became the main color of people's clothing, people in the wear no choice, no personality, consumer spending is also very low. 1978, the city's urban residents used to wear consumer spending per capita of only 43.1 yuan, to the 2007 household consumption expenditure on clothing has reached 1297.93 yuan per capita, compared with 1978, the city's urban residents used to wear consumer spending per capita of only 43.1 yuan, to the 2007 consumer spending on clothing has reached 1297.93 yuan per capita. 1297.93 yuan, an increase of 29.11 times over 1981.
In the past 30 years, with the growth of income, people have been spending more and more money on dressing, especially the consumption of clothing has gone through a process of change from pulling cloth to find a tailor to go to the big shopping malls or specialty stores to buy finished clothes. After the reform and opening up, people began to pursue the beauty of clothing, bright and colorful clothing colors instead of black, gray and blue. However, by the constraints of income level and the limitations of finished clothing styles, until the mid-1990s, the proportion of residents to buy fabric-made clothing are relatively high, when the streets and alleys of Jincheng are full of clothing processing stores to meet the demand for clothing consumption of residents. Into the twenty-first century, with the rapid growth of residents' incomes and the prosperity of the clothing market, the market for fine workmanship, new styles, excellent fabrics, fast update of the finished garment for the pursuit of branding, personalized, fashionable residents to provide a consumer guarantee that residents to buy the proportion of finished garments, the proportion of pulling the cloth to do the clothes fell sharply.
Three, with the new trend, fashion
Review of 30 years of change, each of us in Jincheng clearly feel the family's large durable goods, "three jumps".
In the pre-reform and opening-up period, families rejoiced to have "three turns and one sound" and "four old things" (bicycle, watch, sewing machine and radio), and the "four old things" also increased at a very fast pace. The "old four" also popularized in residential households at a very fast speed, forming the first round of consumption hotspots. Survey data show that in 1978, the city's urban households have an average of 68 bicycles per 100 households, 53 watches, 8 sewing machines, radios 13.
With the substantial increase in residents' income, the structure of household durable goods consumption is changing. By the late 1980s, the "new six" (color TVs, refrigerators, washing machines, tape recorders, electric fans and cameras), once in short supply, formed the second round of consumption hot spots. As the supply of goods exceeded the demand at that time, the market adopted the use of vouchers. According to the survey, in 1988, every 100 households had an average of 51 color TVs, 77 washing machines, 81 electric fans, 18 refrigerators and 9 cameras. This round of consumption hotspot came fiercely and lasted for a long time, and the consumption desire of the residents was greatly released. By 2001, Jincheng city residents have an average of 110 color TVs per 100 households, 79 refrigerators, 95 washing machines, 88 electric fans, 34 cameras.
Entering the twenty-first century, the purchase of high-grade consumer durables represented by household computers, cell phones and family cars increased significantly. By the end of 2007, the city's urban residents per 100 households have 55 home computers, 140 cell phones, family cars 5. In recent years, the small household electrical appliances commodity market is more prosperous, digital products (digital cameras, video cameras) also continued to heat up, residents to buy all kinds of small household electrical appliances as well as digital products enthusiasm increased greatly. By the end of 2007, the city's urban households per 100 families have 43 microwave ovens, 34 cameras, video cameras, 7 units, 63 shower water heaters, disinfection dishwasher 4 units.
Four, play for cool, seeks the dash
Social and economic development to the people brought more leisure time, China has implemented a double holiday and the "Golden Week" system, for residents to go out to play to provide a guarantee of time. At the same time, in order to develop the holiday economy, governments at all levels vigorously develop tourism infrastructure, improve the construction of the tourism market, the tourism industry is booming, providing a broad space for residents' tourism consumption, and residents' leisure and recreational activities are more colorful. In recent years, residents use the "Golden Week" 7-day long vacation or summer vacation outbound travel, domestic travel, leisure and vacation, shopping, etc. has become a beautiful "landscape" of household consumption. City residents to spend on tourism has grown exponentially, the holiday economy on the consumer market prosperity and pull is becoming increasingly evident. 2007 city residents per capita spending on tourism reached 119.12 yuan. It can be expected that, with the city's urban residents to improve income levels and increase leisure time, the use of holidays out, enjoy the country's great scenery or exotic customs is becoming an important reflection of the residents to enjoy life, residents in the tourism sector will continue to heat up the consumption of tourism in the ascendant.
Five, living in a large, comfortable
"Well-being is not well-being, the key to look at the housing," with a warm and comfortable home is the people's greatest pursuit, living conditions have become a measure of the quality of life of the family is an important indicator. After 30 years of hard work, the city's housing conditions of urban households has been a sea change, in 2007 the per capita housing floor area of 29.43 m2. 93% of urban households with housing sets, 96% of households have their own property, the proportion of households with complete sanitation equipment in the residence of 91%, the use of the two gas rate of 82%.
Six, transportation and communication for fast, convenient
With the increase in income levels, the pace of life and information technology level, people are increasingly demanding the convenience of travel and communication. Over the past 30 years, the city's urban residents for transportation and communication consumer spending rose from 2.8 yuan per capita in 1978 to 1008.61 yuan per capita in 2007, an increase of 359 times.
Entering the twenty-first century, the family car quickly into the household, become the new means of transportation, the family car consumption growth in the residents of the rapid growth of consumption of transportation. Survey data show that the city's urban residents in 2007 per capita transportation consumption expenditures of 602.47 yuan, than in 1978, an increase of 859.67 times. As of the end of 2007, the city per 100 households with private cars 5, motorcycles, assisted vehicles 55.
Thirty years ago, the communication expenses of the residents' families were mostly postal and telegraphic charges, and the annual expenditures were negligible, but by 2007, the communication expenses of the city's urban residents reached 406.14 yuan per capita.
The city owned 140 cell phones and 94 ordinary telephones for every 100 families in 2007.
Seven, education seeks more, seeks to achieve
Emphasis on education is the Chinese tradition, no more suffering can not be bitter children has become the **** knowledge of the residents of the family. With the growth of income and education system reform in depth, the city's urban families are investing more and more in their children's education, education has become a rigid expenditure of the residents of the family. Many families expect their sons and daughters to become phoenixes, from kindergarten onwards, to choose the park, to elementary school, junior high school, high school stage of the school fever, from the child's pre-school chess, poetry and painting training costs, to the child's enrollment in the OU foreign language tutoring costs. At the same time with the progress of society, the pressure of competition increases, many adults in order to adapt to the needs of the development of knowledge-based economy, the use of business time to re-education and learning new knowledge, new technologies, new skills, have greatly stimulated the residents of the family education consumption expenditure, pay attention to investment in education, to strengthen their own qualities, and to improve the cultural taste has been recognized by a large number of families. 2007, per capita education consumption expenditure of the city residents was 382.27 yuan. In 2007, the city's urban residents per capita education consumption expenditure of 382.27 yuan, 4 yuan per capita than in 1978, an increase of 94.57 times.
Eight, the body to seek strong, healthy
Healthy body is a guarantee of high quality of life, in order to live and work better, it is necessary to have a healthy body and full of energy, therefore, the rich residents of the health of the investment of extra attention to spend money to buy healthy people more and more people, all kinds of fitness equipment, medical care equipment and nourishing health care products rapidly into the ordinary residents of the family, the health care consumption has increased exponentially. Health care consumption has grown exponentially, health consumption has become the new fashion of consumption. Survey data show that the city's urban residents in 2007, health care spending per capita 472.61 yuan, an increase of 229.54 times over 1978.
30 years, in the long river of human history is only a brief moment, and the reform and opening up of the 30 years, is extraordinary 30 years. Economic prosperity, social progress, the development of the times really brought great changes to the lives of residents and families, the fruits of reform and development to the benefit of each and every one of the people's body, people's lives have undergone radical changes. 30 years ago, to welcome the wedding to send a marriage will only choose the restaurant hotel, and now the "down to the restaurant" has become a commonplace for ordinary people's families! Thirty years ago, wearing a brightly colored clothes also represents the corrupt ideas of capitalism, now the streets are full of young people in strange costumes chasing the footsteps of the fashion with the rhythm of the beat or not; 30 years ago, there is a fan at home is a great satisfaction, now the air-conditioning thermostat has become a necessity for the family to keep warm in the winter and cool in the summer; 30 years ago, a family with a bicycle is very beautiful, now drive a private car to work! Or take a car to go out has been taken for granted; 30 years ago, there is an emergency to rush to the post office to shoot telegrams, now cell phone roaming all over the ends of the earth; 30 years ago, out of the travel is a luxury, now with the group tour has become a common occurrence; 30 years ago, there are only a few newspapers is our understanding of the international events of the window, today's Internet lets us and the world of zero-distance contact; 30 years ago, how many families dreamed of a set of flat room? How many families dreamed of the desire of the unit room, and now fully equipped, fully functional commercial housing has become our cozy home .......
Taking stock of the past, the city's urban residents have been living from subsistence across the well-off, looking to the future, we believe that in the municipal party committee and municipal government under the correct leadership, under the guidance of the scientific concept of development, a more economic development, social harmony, people's lives are more substantial comprehensive well-off society, closer and closer to us, Jincheng City, residents of the life will be more and more beautiful.