What are the market opportunities brought about by the silver economy
What are the market opportunities brought about by the silver economy? Under the background of favorable policies, industries that used to be inconspicuous are growing, and fields that used to be difficult to enter are gradually being liberalized. The various needs of the "silver economy" will be further released, and what market opportunities does the silver economy bring.
What are the market opportunities brought by the silver economy1On November 24th, the Central Committee and the State Council issued an opinion on strengthening the work on aging in the new era. The opinion pointed out that we should actively cultivate the silver economy, the development of the old age industry. November 25, the silver economy concept stock opening pull up, as of the close, Kangtai medicine, Hunan development, Yuexin health and many other stocks up.
Silver economy market size of 5.9 trillion yuan
According to the Chinese Academy of Social Sciences, the People's Republic of China Health Insurance jointly released the "Blue Book of Health Industry: China's large health industry development report," pointed out that, in 2050, the number of elderly people aged 60 years old and above in our country will reach 483 million, and total consumption of the elderly population 61.26 trillion yuan, which is 1.89 times and 8.73 times of 2020 respectively.
According to the research data of AiMedia Consulting, the market size of China's silver hair economy has continued to rise during 2016-2020. it has reached 5.4 trillion yuan in 2020, with an annual growth rate of 25.6%, and it is expected that the market size of China's silver hair economy will keep growing in 2021, reaching 5.9 trillion yuan.
Jiang Han, a senior researcher at Pangu Think Tank, told Securities Daily, "The role of the silver-haired economy for economic development and consumption growth is very obvious. Although the overall market space of the silver economy is vast, there are not many products and formats that can really meet the market demand, and the overall market is in a state of high market costs, but the quality of the finished product is not high. The introduction of relevant policies by the state has a positive and far-reaching impact on the aging group. For the future of the elderly home care or social care, have played a role in promoting."
Zhang Yi, CEO and chief analyst of AiMedia Consulting, told the Securities Daily reporter, "Standing on the wind of the policy, for the silver economy-related concept of listed companies is a great benefit, the introduction of this "Opinions" means that there will be more 'policy tilt' for the silver economy track. Listed companies compared to the general company has a greater ability to raise funds and a wider brand influence, whether it is to promote market value or performance growth, are beneficial."
95 listed companies bursting with vitality
According to data released by the Ministry of Industry and Information Technology, the market size of China's senior care industry in 2030 will exceed 20 trillion yuan. Currently, there are 95 A-share*** listed companies in the pension concept, involving a variety of industries such as medicine and biology, information technology, light manufacturing and so on.
However, due to the previous neglect and underinvestment in the silver economy-related industries, the relevant listed companies involved in the pension industry later, but it can be predicted that the market for the silver economy-related industries in the future demand is strong, the pension service will be a huge, fast-developing sunrise industry.
In the case of Yuexin Health, for example, while developing its brand of fashionable and healthy building materials, it has been steadily advancing its healthcare industry, promoting the provision of health management, medical services, rehabilitation, and nursing care for the elderly and the demented and disabled elderly who need professional care. The business layout of the integrated and systematic medical and nursing care services for the "energetic elderly" and "demented and disabled elderly in need of professional care" is being promoted.
In terms of medical rehabilitation supplies, Inco Medical, Xiangyu Medical and other companies to produce medical supplies and rehabilitation equipment for the elderly group, Inco Medical's electric smart wheelchair, walker and other products are widely used in the field of elderly care, Xiangyu Medical for pain rehabilitation, health care combination of intelligent rehabilitation equipment to increase the independent research and development of the sub-fields. Open Source Securities research report shows that the current total demand for rehabilitation equipment in China reached about 128.7 billion yuan, has a rehabilitation department of general hospitals accounted for less than 30%, the incremental market reached about 90.6 billion yuan, incremental space.
In addition, for the elderly group of long-term bed-ridden status quo, Howe Nursing deep cultivation of adult incontinence supplies, targeted at different customer groups to develop suitable products. The company is also actively exploring a new senior citizen service platform based on the Internet of Things (IoT).
Seize the opportunity also to fit the needs
Jiang Han told the "Securities Daily" reporter, "For the current concept of the silver economy of the listed companies, the most central should be to respond to the call of the policy, to enhance the competitiveness of their own market, so as to find their own strength in the depth of the market, Vertical market to find their own starting point for the layout of the industry. Only in this way is it possible to realize its own long-term stable development."
The silver economy, as a potential economic growth point, contains a huge development value. However, the constraints due to the specificity of the service group should not be ignored. Jiang Han believes that although the level of China's old-age protection and services continue to improve, but the effective supply of aging-related services is insufficient, the quality and efficiency is not high, and the social participation is not sufficient, etc. are also the future of the silver economy is still to be resolved.
"While the wave of aging is coming, the wave of digitalization is also rising. And with the rapid development of information technology, when most people can enjoy the convenience of life brought about by scientific and technological innovation, a significant portion of the elderly face the embarrassment of the 'digital divide', the elderly during the epidemic could not show the health code into the station refused the news, is reflecting this point." Zhang Yi said.
In addition, despite the continuous extension of the elderly industry chain, there has not yet been a platform-level company focused on serving the elderly cultural consumption. In addition to the living supplies and health care products for the middle-aged and elderly, the demand for recreational and socializing, education, and medical and health care for the elderly is also gradually increasing.
Driven by the policy dividend, the demand of the elderly group has been further stimulated, which requires the relevant enterprises to adapt to the development of the elderly group to provide more "tailor-made" for the elderly to cover all aspects of the life of the elderly group.
What are the market opportunities brought by the silver economy2
The silver economy refers to the industry that specializes in consumer services for the elderly as society ages. "It can be broadly divided into daily necessity economy, health care economy and service economy, including traditional aging industry, such as clothing, food, special commodities, transportation, health care, and welfare facilities for the elderly, as well as modern aging industry, such as recreation, tourism, housing, community services, aging education and other industries.
According to the National Bureau of Statistics, by the end of 2019, China's population aged 60 years and above was about 254 million. Such a large group of people holds a huge consumption potential: on the one hand, with the change in the concept of life and the improvement of the standard of living, the consumption structure and consumption needs of the elderly have changed significantly, generally presenting the trend of quality, diversification, personalization, and convenience, and gradually moving from survival to enjoyment.
On the other hand, in the context of the country's vigorous development of the health industry, the "aging economy", "silver economy" is constantly being referred to, and is becoming a blue ocean in the eyes of many companies.
It can be said that the silver economy is the sunrise industry of China in the next few decades, with a bright future.
Reasons for the development of silver economy
First of all, the rise of the "silver economy" stems from the fact that in recent years, the state has intensively launched a number of aging policies, which have created space for the development of the "silver economy".
Under the background of favorable policies, the past inconspicuous industry is growing, and the past is not easy to enter the field gradually liberalized. The various demands of the "silver economy" will be further released, and the supply will be further improved.
Secondly, the widespread popularization of smartphones has activated the digital potential of the "silver economy", and more and more elderly people have started to try new shopping methods.
And under the influence of the epidemic home, the digitalization process of the silver-haired people is accelerating. According to data from an e-commerce company, during the epidemic, the number of online grocery orders from "post-60s" users quadrupled, and during the Spring Festival of 2020, users over the age of 40 in a fresh food e-commerce company increased by 237%.
Third, the post-80s and post-90s people are buying consumer goods to give back to the elderly, and to a certain extent, they are leading the "silver economy" to realize consumption upgrading.
Young consumers have always been the main growth group of online consumption, and data show that post-80s and post-90s consumers pay more attention to high-end medical checkups, high-quality fresh food, smart canes, customized tours, and other new consumer goods when purchasing applicable products for the elderly, and even drive the elderly to participate in new consumer projects such as medical beauty, outdoor sports, and pet consumption, which has accelerated the "silver-hair economy" in an objective way. The "silver economy" consumption upgrading process.