1, the development of the plan enterprises need to combine the actual, according to different types of public opinion events to develop feasible and detailed judgment criteria and early warning plans, to prevent the emergence of a crisis in the public opinion, so that the public opinion crisis, to be able to cope with the methodical and rational basis.
2. Communicate in a timely manner During the period of public opinion monitoring and the occurrence of a public opinion crisis, it is necessary to maintain close communication with relevant government departments, authoritative organizations, experts and scholars. At the same time, enterprises can make use of the media to maximize media support, use social media, public numbers and other platforms to shift the goalposts at the right time, release the most timely and authoritative information, sway the direction of online public opinion, suppress the noise and murmurs, and make the attention of that online public opinion information gradually turn cold.
3. Public opinion crisis response training understands the importance and necessity of public opinion crisis disposal in the new media environment, further grasps the basic principles and ways and means of disposing of public opinion crises, and improves the ability of public opinion response and crisis management, laying a solid foundation for the future enhancement of the level of network public opinion propaganda and management in the organization system.