Despite the fact that the research and summary of the development mode of hot spring resort is still very backward, but a large number of China's first hot spring resort, in fact, in many years of business practice, through the innovation of the development mode, has achieved remarkable success. Mainly the following six classic development mode:
Scenic Area Mode
The so-called "characteristics of the hot springs scenic area" mode, is to create a unique hot spring bathing scenic area to win the market mode. This is the most fundamental mode of development of hot spring resorts, the scale of such hot spring resorts is not necessarily very large, but to a certain extent in the creation of modern hot spring culture, creating hot spring industry standards, leading the overall development of China's hot spring industry. The key is to use culture to package the theme or highlight the natural landscape features and the formation of experiential hot springs bathing scenic spots, mainly including two types:
First, for the masses of boutique hot springs scenic spots. To China's hot springs industry leader - the Royal Hot Springs and super upstart - Tianmu Hot Springs as a representative. Whether it is the Royal Hot Springs familiar "Royal Spring Road", "five body", "N Fu soup six times", or Tian Mu's "real water hot springs ", "Taiji Eight Soup", "Beauty Four Run Soup", "Nine Steps and Six Methods of Soup Bathing Ceremony", as well as the "Summer Bathing Hot Spring" that they ****together advocate. "summer hot springs", are actually creating and enriching the modern hot spring culture. Because of their commitment to creating a hot spring culture, mining the connotation of hot spring health, and constructing a hot spring lifestyle, the Royal Hot Springs and Tianmu Hot Springs have become the benchmark of the industry, not only obtaining the success of the project development, but also successfully casting the corporate brand, forming the management team and business model, so that it has the capital to export the brand and implement the national strategic expansion.
Secondly, the high-end SPA scenic spot for the niche. Kunming's Parkland SPA as a representative. Parkland SPA uses Kunming Yangzonghai Tourism Resort as a high-end leisure and vacation products as a regional advantage of the agglomeration area, emphasizing high per capita consumption rather than large-scale tourists, and ultimately made it named "Asia's first hot springs SPA", and gained a great success in the development and operation of the SPA. We believe that with the increase in the number of high-end leisure consumers in China, the model of Parkland SPA will become one of the most important directions for the development of hot spring resorts in the future.
Conference center mode
"Hot springs + conference" mode is the most common and easily successful development mode for hot spring resorts, which is divided into two types: "hot springs + large conference" and "hot springs The hot springs + conference mode is the most common and the most successful development mode for hot springs resorts.
First, "hot springs + large-scale conference" mode. Beijing Jiuhua Mountain Resort is undoubtedly the most typical representative. It is keen to see the huge conference market in the Beijing area, make full use of the spa's health and wellness value and leisure integration effect, the spa and conference fusion of the article bigger, the business conference as the most important service to treat. The construction of perfect business and conference facilities (the number and scale of its meeting rooms are shocking), supporting full-time conference reception department, as well as meeting the needs of conference guests in a full range of rooms, catering, entertainment, sports, health care, medical checkups and shopping services, coupled with strong relationship marketing, so that it finally became the capital of Beijing's deserved "hot springs capital". This model of spa capitalization is based on the use of large-scale hot springs. This hot springs will be the model, through the combination of large-scale conferences and exhibitions and hot springs, and around the meeting to carry out various supporting construction and business services, the conference and exhibition has become the protagonist, hot springs has become a supporting role, but ultimately realized is the value of comprehensive development of hot springs a huge breakthrough in a typical model of innovation, but the huge scale of its conference market is to support the key to its success.
The second, "hot springs + small and medium-sized conference" mode. This model relies on medium-sized cities or provincial capitals, mainly using the leisure and health value of hot springs to attract small and medium-sized group meeting market, is the most basic development mode of the vast majority of hot spring resorts in China. Due to the relatively low requirements for market size, resource value, capital investment, site conditions and other factors, it is also the most successful development mode. However, the biggest problem of this type of development mode is relatively fierce competition, so the theme of the hot spring resort positioning, product features, operating standards, especially the travel agency as the main channel of marketing strength put forward high requirements, especially from the beginning to carry out a high level of planning and planning.
Paradise mode
The combination of hot springs and sports amusement is one of the most common development modes of hot spring resorts. Its core is in the hot springs bathing on the basis of the development to meet the tourist experience, participation in the demand for sports and amusement projects, a strong enhancement of the overall attractiveness of the hot springs resort, to extend the length of stay of tourists and even improve the hot springs resort off-season business problems, increase the level of per capita consumption from the realization of the overall development of the operation of the breakthrough. Here are four typical:
One, hot springs + water play. The summer most popular family market water recreation projects introduced into the hot spring resort, make up for the summer off-season product development, for the enhancement of the overall operation of the hot spring resort, has a very prominent effect. The water space of Beijing Wendu Water City, Guangdong Enping Jinjiang Hot Spring known as "China's first dynamic spring", and the largest hot spring in East China - Zhejiang Wuyi Qingshuiwan Qin Hot Spring are all represented by a series of fashionable programs such as hot spring wave pools, hot spring rafting, hot spring swimming pools, water slides, and so on. Slide ...... and a series of fashionable, dynamic, exciting water amusement projects are introduced to realize the hot spring resort summer business hot. This model has proved to be one of the most successful development models, but the key to future competition lies in the continuous innovation of water amusement programs, which puts forward higher requirements for the investment scale and equipment renewal of water amusement.
The second, hot springs + golf. Shanghai Sun Island Golf and Hot Spring Resort, Beijing Longxi Hot Spring Golf, Huizhou Tangquan Golf, Guangxi Jiahe City Hot Spring Valley, Tianjin Baodi Pearl River Emperor Hot Spring Resort as a representative, through the high-end hot springs spa SPA and the full combination of golf sports, the formation of high-end market-oriented high-end leisure classic combination of products - hot springs Golf is a classic model for the development of top resorts. In this model, the innovative integration of culture is the key to the overall quality improvement.
Third, hot springs + ski resort. Qingdao Jimo Tiantai Hot Springs Ski Resort, Liaoyang Gongchangling Hot Springs Ski Resort as a representative. Hot springs combined with the most fashionable and challenging skiing program in winter, is a wonderful combination of health and sports, will form a strong attraction and competitiveness, "vitality winter" concept also came into being, thus strongly promoting the breakthrough of winter tourism. This model should become an important model for the development of hot spring resorts in the northern region.
The fourth, hot springs + integrated fun. Zhuhai Haiquanwan as a representative. The relatively static hot springs bathing and a variety of dynamic amusement projects combined, static and dynamic, health and leisure and amusement experience with, can greatly enhance the overall attractiveness of the hot springs resort and improve the comprehensive income. With the rare ocean hot springs as the core, Haiquan Bay Resort consists of five-star hotels, Mysterious Island Theme Park, Fisherman's Wharf, Fantasy Theater, Physical Examination Center, Caribbean Coast, Sports Club, Expansion Training Camp, Golf Project, Leisure Fishing Area, and Self-driving Camp, etc., and it is China's most complete and comprehensively supported mega tourism and leisure degree
Haiquan Bay Resort was awarded the first national hot spring resort by the National Tourism Administration in the country, and it has been awarded the "Best Tourism Resort in China" by the China National Tourism Administration. The National Tourism Administration of China has awarded it the title of "National Tourism Leisure and Vacation Demonstration Area". This model combines hot springs and diversified amusement programs to the extreme, thus generating great market attraction.
The fifth, natural hot springs + Nongjiale. Zhejiang suichang red star ping hot springs resort as a representative, in addition to suichang county is the only one from the fluorite mine development out of the pure natural hot springs, is also suichang only a five-star hot springs farm: resort and agricultural experience area and agricultural sightseeing gardens, different seasons have a different experience, there is a tea experience area, poplar experience area, bamboo shoots experience area, the board experience area, melon and fruit sparse vegetable experience area, fishing experience area and so on, the resort's sparse vegetable are old, the experience is the same, the experience area is the same. Resort vegetables are old farmers self
self planting, do not apply chemical fertilizers and pesticides, with all the farmyard fertilizer, green environmental protection, native, healthy and delicious; here it is worth mentioning that the resort has the original Wuxi River big head of fish, catfish, silverfish, tiger fish, etc., the red star ping of the local pork, Huangnieling chicken, Hushan cows and goats, and so on, the mountain treasures are countless fresh lake. This model combines the hot springs with the modern preaching of pure natural projects, and has generated a huge market in the local area.
Rehabilitation base mode
The core essence of the hot springs to attract the market is the health of the health, with the increasing number of sub-healthy people in the community, people for health, rehabilitation needs more and more, the combination of hot springs and rehabilitation, the most can be made into a big industry. Relying on hospitals, life science research centers and other institutions, give full play to the role of medicine, life sciences and health management, combined with the application of modern physical therapy techniques, the health value of the hot springs and daily physical examination, medical care, diagnosis, rehabilitation, convalescence, fitness and so on a series of means of in-depth combination, to create a hot springs rehabilitation base, the hot springs can be done to make the article of health care and get a huge benefit. This type of model to the country's four major rehabilitation and physical therapy centers, Asia's famous hot springs - Tanggangzi hot springs sanatorium as a representative.
Ecological manor model
This model is represented by Beijing Crab Island Resort. According to the model of "hot spring ecological manor", the organic integration of hot spring resources and ecological farm development will realize the dual objectives:
On the one hand, it is to give full play to the value of the extended utilization of hot spring resources, and to create greenhouses with geothermal heat, to develop high-value-added breeding projects and hot spring ecological agriculture, which will help to promote the ecological agriculture from a single product economy to a service economy to a service economy. single product economy to service economy. On the other hand, the construction of eco-farms effectively improves the leisure environment of hot spring resorts, and the facilities of eco-farms can be utilized to create characteristic hot spring bathing places. Take the Beijing Blues Manor designed by LVG as an example, through the artistic transformation of greenhouse greenhouses, it has become the core place of hot spring bathing center, which is not a big investment but very distinctive, forming a model for the combination of hot spring and eco-farm. This model is very suitable for the development of hot spring resorts in non-construction land areas.
Community mode
Because of the great value of hot springs in health and tourism and leisure, for real estate, especially tourism real estate development has created a very prominent advantage, often with "health and leisure" features in the real estate market to form a huge competitiveness, so as to achieve a very substantial return on investment. Therefore, the "hot springs + tourism real estate" mode has become one of the most preferred development modes for the vast majority of hot spring resorts across the country.
The extensive combination of hot springs and tourism real estate has even led to the formation of a large number of large-scale hot spring resorts, hot spring towns, hot spring new towns (districts) and other projects, which have driven the overall development of large-scale regions. We believe that the "hot springs + tourism real estate" development mode will remain one of the most important modes of development of hot spring resorts in the future.