The latest statistics released by market researcher Counterpoint Research in March this year show that in 2021, global smartwatch shipments increased by 24% year-on-year, with China's market growing at a significant rate, making it the world's largest smartwatch market after the United States. Another set of Quarterly Tracking Report on China's Wearables Market released by IDC also showed that China's watch market shipped 39.56 million units in 2021, an increase of 21.4 percent year-on-year.
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Data from Vipshop, a platform for authentic bargains, may be more intuitive. The data shows that sales of smartwatches with upgraded health features on its platform have climbed continuously since entering 2022. Like a smartwatch with blood pressure measurement technology, sales reached a staggering 35-fold increase on Vipshop's Super Big Brand Day.
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Why are smartwatches so popular with young people?
The reason is simple: young consumers are taking their health more seriously. A young man once made such a very graphic analogy, he compared his healthy self to 1, and the house, car, money, reputation and so on that we pursue in our life to a series of 0, 1 may be less than one or two 0's, the impact is not big, but if 1 collapses, everything will be reduced to a bubble.
So, at present, in many young people's cognition, have health does not necessarily have everything, but lose health, will lose everything. It is because of this important factor that smartwatches, which have a fashionable and technological appearance and can provide health data such as exercise, sleep, heart rate and blood oxygen at any time and anywhere, are just what these young people need to keep an eye on changes in their health indicators.
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Today's more and more intelligent electronic watches are like "health managers" on your wrist. When you sit for a long time, it will vibrate or send out a "beep beep beep" sound, reminding you to stand up and walk; and when the noise is too loud, it will remind you to pay attention to protect your hearing from damage; in your blood oxygen saturation, heart rate and other health indicators are abnormal, and it will even send out an early warning to remind you to seek medical attention in a timely manner.
The rapid rise of the smartwatch market boils down to the fact that young people have changed their mindset and become more concerned about their health. So, especially say young people fell in love with smart watches, rather than young people are more concerned about the future of their health.