"burning money"
In recent years, the pet economy has developed rapidly, and the market has continuously extended new services. The pet economy has gradually developed from the pure food field to the direction of high appearance value, high design and high intelligence.
During the May Day holiday this year, Zhang Fan, who works in a public institution, took two days off and seven days off, leaving his pet cat "Nice" at home. "The smart' pet camera' at home is monitored in real time, as well as automatic feeders, water dispensers and smart toilets, so that I can go out to play with confidence." Zhang Fan said, "Before I went out to play, I either put Nice in a friend's house for foster care or put it in a pet shop for foster care. But to tell the truth, it's not safe to play like that, and I'm worried about being bullied. Now,' Nice' is not afraid of being alone at home. "
According to Li Ke, the owner of a pet shop in Huayuan Road, Jinan, once the word "smart" is added to pet products, the price will rise. "An ordinary feeding basin, ranging from ten yuan to dozens of yuan. Once you add' intelligence', you have to start in 200 yuan. Similarly, a pet toilet ranges from tens to hundreds of yuan, but with the word' smart', it starts directly at 1000 yuan, and the most expensive one can reach more than 10,000 yuan. "
Although the price is relatively high, the sales volume is not bad. "Most people buy automatic feeders and water dispensers, and they can sell twenty or thirty sets a month. There are fewer smart toilets, and you can sell up to two or three sets a month. " Li ke said.
"money way"
Although people have different views on pet smart products, from the perspective of market performance, pet smart devices can be described as "unlimited money".
In addition, during the "double 1 1" period in 2020, the sales growth rate of pet smart products on all major platforms has achieved high growth. Tmall data shows that in 2020, the sales growth rate of "double 1 1" pet smart goods will exceed 500%, and the smart feeder will increase by 120% year-on-year. In the Taobao system, new customers of pet smart devices account for more than 50%, and both search volume and consumption increase exponentially. JD.COM data also shows that in 2020, after "double 1 1" opening 10 minutes, the turnover of smart pet products will increase by 33 times year-on-year.
In fact, it's not just Wang Yong that is optimistic about the pet smart product market. Midea recently revealed to the media that the company's pet brands "Cats have Gravity" and "Mao Mao&; Floppy will make its debut at the pet show in May. In 2020, Midea will open a flagship store for pet products in Tmall, launch a water dispenser for cats, and cut into the field of smart pet products. As early as 20 19, Xiaomi group invested in the pet intelligent hardware brand "cats and dogs", and the Mijia intelligent pet water dispenser and Mijia intelligent feeder products that the company cooperated with Xiaomi have also been mass-produced. In addition, traditional home appliance brands such as Lake, Bear and Du Ya have also laid out the pet home appliance market.
Isn't it a little late to enter? Wang Yong thinks it's not too late. "Although the domestic pet smart device market is developing rapidly, the current products are still more conceptual than practical. As a result of our research, pet smart products still have the pain points of insufficient practicality and poor experience. " Wang Yong explained, "I hope to solve this pain point through our new design and guide consumers to choose pet smart products."