Phoenix real estate news May 19, the official website of the Shanghai Municipal People's Government issued the "General Office of the Shanghai Municipal People's Government on promoting the accelerated development of the city's senior care industry a number of opinions" (hereinafter referred to as the "Opinions"). The Opinions mentioned that the construction of integrated communities and long-term rental apartments where young people and the elderly live together should be encouraged to create intergenerationally integrated and vibrant communities for the elderly.?
The Opinions said the elderly livability industry should be actively developed. It advocates the concept of lifelong housing, promotes government guaranteed housing suitable for lifelong living, and supports social capital to design and develop more commercial housing products suitable for the elderly. Encourage the construction of integrated communities and long-term rental apartments where young people and the elderly live together, and create intergenerationally integrated and vibrant communities for the elderly. Supporting market entities to utilize their own land and houses to develop and build elderly community facilities for the elderly that integrate housing, life care and medical care. Encourage the participation of more market players, explore diversified modes of investment, and expand the coverage of ageing-adapted housing for the elderly. Formulate and improve the construction and renovation standards for aging housing.
At the same time, the "Opinions" also proposed to expand land space. Guarantee the new elderly service facilities land demand, the new elderly service facilities project in line with the "land allocation catalog", take the allocation of land supply; profit-making elderly service facilities project, to lease, rent and then let, let supply, encourage priority to lease, rent and then let supply. Reduce the cost of land for senior care, formulate new land prices for senior care land reflecting homogeneity, public welfare and social nature, and guide the overall land price level to be comparable to the benchmark land price for standard factory-type industries. Encourage the use of stock resources to increase the supply of facilities for senior care services, regularly publish a resource catalog of stock facilities for senior care services, and increase the supply of senior care facilities through multiple channels.?
In addition, the "Opinions" also mentioned the need to promote the Yangtze River Delta senior care industry synergy. Relying on the Yangtze River Delta regional cooperation mechanism, to strengthen the elderly industry planning synergy and project coordination, to give full play to the resource advantages of each place, to promote the upstream and downstream docking of the industrial chain and complementary functions, and to enhance the competitiveness of the regional elderly industry as a whole. Promote the three provinces and one city in the elderly industry support policies, standards and norms, data and information, such as convergence *** enjoy, explore *** build elderly talent training base. Explore new modes of off-site pension, and develop supporting support policies.?
Yan Yuejin, research director of the E-House Research Institute's Think Tank Center, said that it can be seen from this policy that subsequent to Shanghai will give greater support to the development of pension real estate business, especially the renovation of pension facilities in protected housing, integrated communities and long-term rental apartments. And in similar long-term rental apartments, in the past and the combination of senior living is less, the follow-up can also become the direction of real estate enterprises to actively study and carry out investment.
He talked about the optimization of Shanghai's land policy for the elderly, including the source of land, the adjustment of the land transfer mode, and the reduction of land prices, which will help reduce the cost of land acquisition by real estate companies, while encouraging them to actively carry out project development. Considering that the pace of land supply in Shanghai will be accelerated this year, some of the real estate enterprises involved in the pension real estate business may face new opportunities.
The following is the full text of the Opinion:? ?
The General Office of the Shanghai Municipal People's Government on the promotion of the city's pension industry to accelerate the development of a number of opinions?
People's governments of all districts, municipal government commissions, offices and bureaus:?
In order to give full play to the role of the market and society, vigorously develop the senior care industry, to meet the multi-level and diversified needs of the elderly, agreed by the municipal government, is hereby put forward to promote the accelerated development of the senior care industry in the city of a number of opinions are as follows:?
One, focus on key areas to increase the supply of pension products and services? ?
(a) Increase multi-level senior care services. Encourage all kinds of social capital to invest in the elderly service industry, the establishment of elderly institutions and rehabilitation care institutions for different income groups. It supports the development of wholly foreign-owned and Sino-foreign joint venture senior care service organizations in Shanghai, and actively introduces international advanced service models. Encourage the development of specialized, chained and branded senior care service institutions, and support branded chained institutions to expand their business in the Yangtze River Delta and across the country to achieve large-scale development. Promoting the deep integration of medical care and nursing, integrating various types of service resources, and realizing the organic connection and orderly referral of services such as disease diagnosis and treatment, medical care and life care in accordance with the physical conditions of the elderly. Implementing the national city-enterprise linkage special action for universal elderly care, and through policy support, guiding more enterprises to provide universal elderly care services that are affordable to the majority of the elderly. (Responsible departments: Municipal Civil Affairs Bureau, Municipal Health Commission, Municipal State-owned Assets Supervision and Administration Commission, Municipal Development and Reform Commission)?
(2) Vigorously develop the auxiliary supplies industry. Actively develop the elderly clothing and apparel, daily-use auxiliary products, life care products, rehabilitation training and health promotion aids and other geriatric products industry, support enterprises to increase R & D design and intelligent manufacturing efforts to cultivate a number of "specialization, speciality and new" small giant enterprises, manufacturing industry, single champion enterprises. Relying on Qingpu Xihongqiao Rehabilitation Aids Industrial Park, Minhang Nanbinjiang Industrial Park and other aids parks, strengthen innovation incubation and industry clustering, and attract domestic and foreign high-quality aids enterprises to set up their headquarters. Encourage the development of intelligent assistive device industry in Zhangjiang Hi-Tech Park, Caohejing New Technology Development Zone and other technology parks. Encourage medical device enterprises and innovative enterprises to give full play to their technological advantages, expand the research and development of rehabilitation assistive products, and support qualified rehabilitation assistive products to apply for medical device registration. Actively promote community leasing of rehabilitation aids, dynamically update product catalogs, improve supplier access standards, expand leasing methods, and guide enterprises to develop more aids suitable for the needs of the elderly. Build an information docking and application platform to promote the use of quality rehabilitation aids developed and produced in the city in public hospitals and public elderly care institutions. (Responsible departments: Municipal Bureau of Civil Affairs, Municipal Commission of Economy and Informatization, Municipal Commission of Science and Technology, Municipal Market Supervision Bureau, Municipal Commission of Health)?
(3) Actively developing the elderly livable industry. Advocating the concept of lifelong housing, promoting the government's guaranteed housing suitable for lifelong residence, and supporting social capital to design and develop more commercial residential products suitable for the elderly. Encourage the construction of integrated communities and long-term rental apartments where young people and the elderly live together, and create intergenerationally integrated and vibrant communities for the elderly. Supporting market entities to utilize their own land and houses to develop and build elderly community facilities for the elderly that integrate housing, life care and medical care. Encourage the participation of more market players, explore diversified modes of investment, and expand the coverage of ageing-adapted housing for the elderly. Formulate and improve standards for the construction and renovation of ageing-appropriate housing. (Responsible departments: Municipal Housing and Urban-Rural Development Administration Commission, Municipal Civil Affairs Bureau, Shanghai Banking and Insurance Bureau, Municipal Planning and Resources Bureau)?
(4) Stimulating the vitality of the market for senior education. Actively expanding the main body of education for the elderly, and encouraging qualified educational and training institutions of all types to develop educational products and training courses that suit the characteristics of the elderly, and to adapt to the growing spiritual and cultural, health and wellness, financial management and other aspects of the elderly's educational needs. Encourage the development of new forms of digital education for the elderly, and support enterprises and social organizations of all kinds to develop innovative educational products such as online learning and interactive exchanges through websites, cell phone APPs and other platforms. Promote the integration and development of gerontological education with gerontological tourism and institutional care, and support pension service organizations to provide value-added services such as thematic tours, humanistic walks, experiential learning, cultural training and other services through external cooperation and purchase of services, so as to enrich the connotation of pension services. (Responsible departments: Municipal Education Commission, Municipal Civil Affairs Bureau, Municipal Culture and Tourism Bureau)?
(5) Promoting the healthy development of senior tourism. Make senior tourism an important element of regional tourism, and vigorously develop red tourism, cruise tourism, recreation and health tourism and other tourism modes suitable for the elderly. Encourage tourism enterprises to rely on offline stores and online platforms to innovate and develop more tourism products suitable for the elderly, and to create a unique mode of operation. Embedding tourism information services in community cultural activity centers, community service centers for the elderly and other community institutions, and encouraging elderly people with suitable physical conditions to participate in activities such as "Citizens' Tour of Shanghai". Strengthening the barrier-free construction and management of scenic spots, hotels and other tourism infrastructure, upgrading the level of humanized services, and creating a safe, convenient and age-friendly tourism environment. Supporting tourism enterprises to actively improve the standards of senior tourism products and services. (Responsible departments: Municipal Bureau of Culture and Tourism, Municipal Bureau of Civil Affairs, Municipal Housing and Urban-Rural Construction Management Commission)?
Two, strengthen the elemental support, accelerate the release of industrial kinetic energy?
(F) Enrich the supply of human resources. Encourage more colleges and universities and vocational schools to open elderly services, rehabilitation aids and other specialties to expand the scale of enrollment of professionals in the elderly industry. Integrate geriatric education and scientific research resources to cultivate high-level research-oriented and applied geriatric health medical talents. Promote in-depth cooperation between senior care service enterprises and relevant vocational colleges and universities, cultivate a number of industry-education integration-type senior care service enterprises, and give priority to recommending qualified senior care service industry-education integration school-enterprise cooperation projects for inclusion in the scope of investment support within the central budget. Accelerating the establishment of a unified salary level system for elderly care workers, forming a normal growth mechanism, and improving career development channels. Accurately docking employers' job training needs, and actively carrying out various types of training, such as induction training, transfer training and skills upgrading training, so as to continuously improve the level of elderly care skills. Taking the World Skills Competition as a leader, the city will give full play to the incentives of various national and municipal skills competitions, and cultivate a number of outstanding skilled personnel in the field of elderly care. (Responsible departments: Municipal Human Resources and Social Security Bureau, Municipal Education Commission, Municipal Development and Reform Commission, Municipal Civil Affairs Bureau, Municipal Health Commission)?
(7) Expanding land space. Guaranteeing the demand for land for new elderly service facilities, new elderly service facility projects in line with the "land allocation directory", take the allocation of land supply; for-profit elderly service facility projects, leasing, renting and then letting, letting, and encouraging priority to leasing, renting and then letting supply. Reduce the cost of land for senior care, formulate new land prices for senior care land reflecting homogeneity, public welfare and social nature, and guide the overall land price level to be comparable to the benchmark land price for standard factory-type industries. Encourage the use of stock resources to increase the supply of facilities for senior care services, and regularly release a resource catalog of stock facilities for senior care services, and increase the supply of senior care facilities through multiple channels. (Responsible departments and units: Municipal Planning and Resources Bureau, Municipal Civil Affairs Bureau, Municipal Development and Reform Commission, the district governments)?
(viii) Enhancing financing capacity. Government guidance, enterprise participation, study the establishment of Shanghai pension industry investment guide fund, play the key areas of the pension industry and major projects to promote investment. Encourage commercial banks and policy banks to introduce special credit policies for the senior care industry, broaden the scope of loan collateral, and improve the precision and intensity of credit investment in senior care enterprises with the help of platforms such as Bank-Tax Interaction and the application of Shanghai's big data for financial inclusion. Enhance the support of the municipal policy financing guarantee fund for small and medium-sized enterprises to the senior care industry, and clarify the specific scope of support and operation process. Encourage non-banking financial institutions to increase financing support for the senior care industry through trust and financial leasing. Support qualified pension enterprises to raise funds through listing, bond issuance and asset-backed securities. Encourage venture capital, equity investment and other institutions to increase their investment in senior care enterprises at the start-up stage with promising market prospects. (Responsible departments: Municipal Bureau of Financial Work, Municipal Development and Reform Commission, Municipal Finance Bureau, Municipal Civil Affairs Bureau, Shanghai Headquarters of the People's Bank of China, Shanghai Banking and Insurance Regulatory Bureau, Shanghai Securities Regulatory Bureau)?
(ix) Strengthen financial and tax support. Give full play to the guiding role of the service industry development guidance funds, special funds for the development of small and medium-sized enterprises, special funds for the development of municipal information technology, special funds for the development of software and integrated circuits and other special funds of the financial special funds, and support for qualified enterprises and projects such as elderly care services, rehabilitation aids and intelligent elderly care. Further implement the relevant tax incentives of the state and the city to support small and micro enterprises, and give tax incentives such as value-added tax and income tax to qualified small and micro-profit senior care service enterprises in accordance with the relevant provisions of the state. For enterprises, institutions and social organizations relying on fixed premises and facilities in the community and adopting the methods of full care, day care and door-to-door care to provide senior care services for community residents, the income obtained from the provision of senior care services is exempted from value-added tax, and is reduced by 90% of the total amount of income when calculating the taxable income of the enterprise's income tax; and for the property and land used for the provision of senior care services, if qualified, they shall enjoy preferential policies for deed tax, property tax and urban land use tax in accordance with the relevant regulations. (Responsible departments: Municipal Finance Bureau, Municipal Government, Urban Land Use Tax) (Responsible departments: Municipal Finance Bureau, Municipal Taxation Bureau, Municipal Development and Reform Commission, Municipal Economy and Information Technology Commission, Municipal Civil Affairs Bureau)?
(10) Strengthening technology empowerment. Promote artificial intelligence, Internet of Things, cloud computing, big data and other new generation of information technology and intelligent software and hardware products in the field of senior care services in depth application. Support the research and development of key technologies such as intelligent interaction, intelligent operation and multi-machine collaboration, and enhance the level of intelligence, practicality and safety of elderly products such as rehabilitation training and rehabilitation promotion aids, health monitoring products, elderly guardianship devices, family service robots, wearable elderly clothing and apparel. Various enterprises are encouraged to develop comprehensive service platforms integrating information systems, professional services, and smart elderly care products, and to promote online and offline resource integration, information***sharing and service enhancement through technological empowerment. Regularly release the demand list of smart senior care service application scenarios, guide all kinds of institutions and enterprises to give priority to the procurement of products and service items in the Catalogue for the Promotion of Smart Healthy Senior Care Products and Services, formulate and improve the standards of smart senior care-related products and services, and cultivate a number of smart senior care application demonstration bases, demonstration communities and demonstration brands. (Responsible departments: Municipal Commission of Economy and Informatization, Municipal Civil Affairs Bureau, Municipal Development and Reform Commission, Municipal Science and Technology Commission)?
Three, enhance the ability to pay, and actively cultivate the consumer market?
(xi) accelerate the development of multi-level pension insurance. In due course, the introduction of incentives for various types of enterprises to establish annuity system preferential policies, and continue to expand the coverage of enterprise annuity. Guiding enterprises to optimize the design of annuity schemes, reasonably determining the proportion of funds raised and the distribution method, improving the method of receiving benefits, and raising the level of protection of employees' retirement benefits. Actively developing individual tax-deferred commercial pension insurance, encouraging insurance companies to continue to optimize product design and services, and exploring ways to simplify the handling process. It will continue to develop reverse mortgage pension insurance for the elderly, and explore the improvement of supporting systems such as contract enforcement and inheritance notarization. (Responsible departments: Municipal Bureau of Human Resources and Social Security, Shanghai Banking and Insurance Supervision Bureau, Municipal Finance Bureau, Municipal Taxation Bureau, Municipal Justice Bureau)?
(xii) Encouraging the development of inclusive finance for the elderly. Encourage banks and other financial institutions to optimize online and offline service processes and provide more convenient financial services for elderly customer groups. Taking into account the soundness and profitability, financial institutions are supported to develop pension-type wealth management, trust and other financial products suitable for elderly customers. Encourage fund companies to expand the management scale of pension target funds by optimizing product design, broadening sales channels and increasing publicity, and implement market-oriented and differentiated sales rate management; encourage investors to hold pension target funds for a long time. Encourage financial institutions to carry out financial business innovations, such as saving for retirement, to enhance the cash payment ability of the elderly through optimizing asset allocation. Strengthen the publicity and popularization of financial knowledge for the elderly, and advocate the concept of rational financial management. (Responsible departments: Shanghai Banking and Insurance Bureau, Municipal Bureau of Financial Work, Shanghai Securities Regulatory Bureau, Shanghai Headquarters of the People's Bank of China, Municipal Civil Affairs Bureau, Municipal Market Supervision Bureau)?
(xiii) Actively developing long-term care insurance. Deepen the pilot of the long-term care insurance system, continuously improve the systematic process of demand assessment, service supply and service supervision, and do a good job of policy convergence with the subsidization of elderly services. In accordance with the requirements of the State and the actual development of the city, it will study the timely expansion of the scope of insurance coverage. Encourage insurance organizations to develop commercial long-term care insurance products, covering rehabilitation aids and other content, to meet the insurance needs of different groups of people. Support the promotion of commercial insurance companies to participate in long-term care insurance administration services. (Responsible departments: Municipal Medical Insurance Bureau, Shanghai Banking and Insurance Supervision Bureau, Municipal Civil Affairs Bureau, Municipal Health Commission, Municipal Development and Reform Commission)?
(xiv) Stimulate potential consumer demand. Advocating the concept of healthy and scientific old-age care, and through moderate subsidies and other means, guiding the elderly who are in a position to purchase appropriate professional services and auxiliary supplies. Encourage enterprises to innovate product promotion methods, and promote the elderly supplies and services embedded in the online and offline life of the elderly scene. Create a social atmosphere of "filial piety, respect and love for the elderly", give full play to the supporting role of the family, and advocate that children spend more on the elderly to improve their quality of life. (Responsible departments: Municipal Civil Affairs Bureau, Municipal Health Commission, Municipal Commerce Commission)?
Four, optimize the institutional environment, solid foundation for industrial development?
(xv) Establishment of a mechanism for the coordination and promotion of the pension industry. Relying on the city's social pension service system construction leading group, regular research to promote the development of the pension industry, coordinating the construction of key projects and major reform and innovation initiatives. (Responsible department: municipal social pension service system construction leading group member units)?
(p) Establish and improve the pension industry statistics system. Based on the national classification of the statistical catalog of the pension industry, combined with the actuality of the city, the establishment of a sound statistical system of the pension industry, the development of industrial statistics catalog, statistical caliber and statistical methods. Strengthen statistical monitoring, regularly carry out relevant statistical analysis and release relevant statistical data of the senior care industry to the society. (Responsible departments: Municipal Bureau of Statistics, Municipal Development and Reform Commission)?
(xvii) Establishing and improving various industrial service platforms. Promote the integrated development of industry, academia, research and utilization in the field of elderly care, support the construction of various industrial innovation platforms, and promote the joint research of key *** technologies and key products. Relying on the China International Import Expo, the Shanghai International Pension Aids and Rehabilitation Medical Expo and other exhibition platforms, to promote the docking of supply and demand of elderly services and products. Further play "Shanghai senior care service platform" "Shanghai Rehabilitation Auxiliary Apparatus Industry Patent Database" and other information platform functions, for enterprise investment layout, product innovation to provide more convenience. (Responsible departments: Municipal Civil Affairs Bureau, Municipal Science and Technology Commission, Municipal Commerce Commission)?
(xviii) Create a fair and open policy environment. Regularly publish the city's current list of supportive policies and measures for senior care services and guidelines for investment in senior care services, and provide good services for all types of investment entities. Encourage all kinds of enterprises and social organizations to participate in the supply of senior care services, and explore the provision of basic senior care services to enterprises and private non-enterprise units to give the same subsidies to support the construction of beds, institutional operations and other support. Improve the financial subsidy mechanism, promote the elderly service subsidies from the "supply-side" to the "demand-side" gradually change, and promote the formation of the elderly independent choice, fair competition between service providers of the service supply pattern. (Responsible departments: Municipal Civil Affairs Bureau, Municipal Finance Bureau, Municipal Development and Reform Commission)?
(xix) Promote the Yangtze River Delta pension industry synergy. Relying on the Yangtze River Delta regional cooperation mechanism, to strengthen the pension industry planning synergy and project coordination, give full play to the resource advantages of each place, promote the upstream and downstream docking of the industrial chain and complementary functions, and overall enhance the competitiveness of the regional pension industry. Promote the three provinces and one city to support the elderly industry policies, standards and norms, data and information, such as convergence *** enjoy, explore *** build elderly talent training base. Explore new modes of pension in other places and formulate supporting policies. (Responsible departments: Municipal Civil Affairs Bureau, Municipal Development and Reform Commission)?
(xx) Strengthen industry supervision. Increase the rectification of illegal fund-raising and consumer infringement in the field of senior care, formulate risk prevention and control measures for large fee funds in senior care communities, and continue to strengthen the supervision of financial management, health care, tourism and training, so as to effectively safeguard the rights and interests of the elderly in the field of consumption. Strengthening the interconnection between the senior care service information platform and Shanghai's public **** credit information service platform, and reinforcing cross-field and cross-sectoral joint incentives and penalties. Give full play to the positive role of industry organizations in the protection of rights and interests, dispute handling, and industry credit construction. (Responsible departments: Municipal Market Supervision Bureau, Municipal Civil Affairs Bureau, Municipal Development and Reform Commission, Shanghai Banking and Insurance Supervision Bureau)?
The General Office of Shanghai Municipal People's Government?
May 13, 2020