Summary of Zhejiang Sci-Tech University’s Visual Communication Examination Preparation Ideas:
·721 Design Thinking and Creativity I
This year’s Zhejiang Sci-Tech University Visual Communication Hand-drawn Examination emphasizes students’ Both design analysis and expression skills are emphasized. The review method of "emphasis on skills over meaning" has become a thing of the past. Students should broaden their horizons and design ideas when reviewing hand-drawn drawings. They should not just use previous years' real questions as a reference for the scope of review.
·913 Design Art Theory I
“Details determine success or failure.” This year’s design theory question at Zhejiang University of Science and Technology tests students’ in-depth reading and understanding of book knowledge points, avoiding the common practice in previous years. Test knowledge points and select students who have a more comprehensive grasp of knowledge points. It can be described as a "wake-up" for students who only master familiar knowledge points and are self-paralyzed to fully understand the book knowledge and use the book knowledge mechanically.
Zhejiang Sci-Tech University has made brand-new reforms in the visual transmission and hand-drawing examination questions and requirements, especially in terms of requirements. The specific hand-drawing content is no longer listed, and students will make relevant designs based on the questions, and at the same time clearly adopt Use mind mapping and other methods to elaborate design concepts.
·The specific hand-drawn content will no longer be listed:
Previous years’ questions clarified specific requirements according to each direction, taking the three directions in 2019 as an example:
"Visual Communication and Fashion Digital Media" requires 3 small drafts of packaging design and 1 poster design;
"Industrial Design and Intelligent Manufacturing Research" requires the design of 2 products, product design positioning, design process sketches, and graphic explanations;
Choose either indoor or outdoor landscape for "Environmental Design and Fashionable Habitat", with the space area not exceeding 300 square meters.
The 2021 exam requirements no longer list hand-drawing requirements in various directions, and students can freely use them. The reformed exam requirements are more flexible and multi-faceted to examine students' comprehensive abilities. During the preparation period, the hand-drawing requirements of previous years are mechanically copied. The students who were reviewing were undoubtedly caught off guard. On the other hand, the school's reform prevented students from copying questions. It especially sounded the alarm for students who copied the pictures memorized in advance in the examination room without combining the actual propositions with innovative designs.
From this perspective, students preparing for 2022 should lay a solid foundation, prepare for the long term, seek innovation and change, and design hand-drawn content to expand the scope, and not just review the previous year's requirements.
·Explicitly use mind mapping and other methods to elaborate design concepts:
The 2021 hand-drawing exam clearly requires the use of mind mapping and other methods for design analysis. This requirement shows that the school attaches great importance to design analysis. In fact, design analysis has already begun to be examined in the 2020 entrance examination, and it is clear in the published admissions examination syllabus that it accounts for 40% of the score. This year, this item still accounts for 40% of the score, but Some students did not pay attention and still equated design analysis with conventional design descriptions and therefore lost points. Imagine how a few lines of design descriptions could account for 40% of the score?
The difficulty level of Zhejiang Sci-Tech University’s visual transmission theory test has increased in the past two years. According to past senior students’ memories, the difficulty level of the fill-in-the-blank questions in the past 20 years was relatively high, but this is not without trace. Avoid frequent test points and turn to second-level and third-level knowledge points as well as questions that have never appeared before for examination. The purpose is to more comprehensively examine students’ accumulation of knowledge points. Due to the difficulty of fill-in-the-blank questions last year, the candidates in 2021 took the exam Read more carefully and deeply to cope with this year's fill-in-the-blank test questions. This year's essay questions are different from previous years. They not only emphasize the development and influence of design, but also pay attention to the internal relationship between design and the latest practical events, and keep up with social hot spots.
·The difficulty of the fill-in-the-blank questions is moderate:
The difficulty of the fill-in-the-blank questions is moderate, but there are many knowledge points that have not been tested in previous years, such as:
Lieding system, Bells (this knowledge point is an extension of bronze ware, the first investigation);
Liangzhi (this knowledge point is an extension of Li Yu, the first investigation is related to Li Yu in 2019);
Laric and Fouquet (this is the first time to examine this knowledge point. In previous years, designers were often tested in the furniture, architecture, and product categories, and it was the first time to examine jewelry designers);
As well as writing areas that students don’t often notice, such as the future design trends of ecology, dematerialization, and art (the answer to this knowledge point is in the introduction in italics).
·The difficulty of explanation of nouns is simple:
The difficulty of explanation of nouns is simple, as long as you memorize the score points and write down all the knowledge points.
·The difficulty of the essay questions is moderate?:
This year’s essay questions are of moderate difficulty. The three essay questions have distinct angles. Each question is about “Design History (A Brief History of Modern Design in the World) + "Design Services (Introduction to Art Design)" are examined together, whereas in previous years the knowledge points of the two books were mostly examined separately.
The essence of the first question is to discuss the relationship between the system design method born at the Ulm School of Design and today’s service design;
The second question is to discuss the postmodernism era The relationship between Memphis style and product function and form. If you master this knowledge point, you will understand that Memphis style is a style that emphasizes form over function. Therefore, it is enough to propose novel arguments from the perspective of answering the questions, which are reasonable;
The third essay question is related to The combination of domestic current affairs and economic development shows that when design theory guides design practice, it cannot just talk about design in empty words, but should conduct design practice exploration based on the actual needs of economy, life and people's livelihood.