Ann Chen's Sales Tips and Tricks
All of my customers can't wait to buy my products, and every one of them loves me so much. The following content is my carefully organized sales techniques and words of Anzhi Chen!
Chen Anzhi sales techniques and words one
With the increase in the degree of commercialization of society, the touch of sales has been extended to all corners of social life.
Not only do business people need to know how to sell their products and get customers' approval, but everyone needs to develop sales skills. Imagine if office workers do not know how to sell their creativity, how to get the boss's affirmation? If a doctor doesn't know how to sell his specialty, how can he gain the trust of his patients? If a teacher doesn't know how to sell his knowledge, will the students follow him?
Next, I want to give you a sentence:
"Within 8 hours, we seek survival; outside 8 hours, we seek development, win in the rest of others".
※What is sold in the sales process? Answer: yourself
First, the world's first car sales Joe Girard said: "I'm not selling my Chevrolet car, I'm selling myself";
Second, selling any product before the first sale of your own;
Third, there is an important bridge between the product and the customer; Salespeople themselves;
four, face-to-face sales process, if the customer does not accept you as a person, he will still give the opportunity to introduce the product?
Fifth, no matter how you introduce your company with the customer is first-class, the product is first-class, the service is first-class, however, if the customer looks at your people, like five streams, a listen to what you say is more like a layman, then, in general, the customer will not be willing to talk to you. Your performance will be good?
Six, make yourself look like a good product.
One of the face-to-face
◎ Dress for success, dress to win.
◎ The investment in image is the most important investment a salesperson can make. ◎ What is sold in the sales process? Answer: Perception
View - values, that is, the needs of the customer, important or unimportant.
Concepts - beliefs, what the customer believes to be true.
I. Is it easier to sell what you want to sell, or is it easier to sell what the customer wants to buy?
Second, is it easier to change the customer's perception, or to go with the customer's perception?
iii. So, before selling your product to customers, find a way to figure out their perceptions, and then go with it.
Fourth, if the customer's concept of buying conflicts with the concept of the product or service we are selling, then change the customer's concept first, then sell.
Remember
It is the customer who pays for what he wants to buy, not you;
Our job is to assist the customer to buy what he thinks is most suitable. ※What is bought in the buying and selling process? Answer: Feelings
First, people buy or not to buy a certain thing usually have a decisive force at the disposal of the feeling;
Second, the feeling is a kind of invisible, intangible ` key factors affecting people's behavior;
Third, it is a kind of people and people, people and the environment interacting with the complex.
Fourth, if you see a set of high-grade suit, the price, style, fabric are good in all aspects, you are very satisfied. But the salesman talked to you with no respect for you, so you feel very uncomfortable, you will buy? Would you buy the same suit if it was on the stall next to the butcher at the food market? No, because you do not feel right;
Fifth, the enterprise, the product, the person, the environment, the language, the tone of voice, the body movement will affect the customer's feeling.
In the whole sales process for the customer to create a good feeling, then, you will find to open the customer wallet "key".
What do you think it takes to create a good feeling throughout the entire process of meeting with customers?
※What is sold in the process of buying and selling? Answer: Benefits
Benefits are what can bring the other party the pleasure and benefit, can help him reduce or avoid what trouble and pain.
First, the customer will never buy because of the product itself, the customer to buy is through the product or service can bring him the benefits;
Second, third-rate salespeople selling products (ingredients), first-class salespeople selling results (benefits);
Third, the customer, the customer only understands the product will bring them what benefits, to avoid any trouble to buy. purchase.
Answer: face-to-face sales process in the minds of customers in the eternal six questions?
One, who are you?
Second, what do you want to talk to me?
Third, you talk about what's in it for me?
iv. How do you prove that you are telling the truth?
v. Why should I buy from you?
vi. Why should I buy from you now?
These six questions are not necessarily asked by the customer, but he will subconsciously think so. For example: the customer sees you in a moment, his feeling is: I have not seen this person, why he smiled at me? His subconscious mind is thinking, "Who is this person? You walk to him, open your mouth to talk, he thought you want to talk to me what? When you talk, he thinks, "What's in it for me? If the nuts he did not benefit him, he did not want to listen to the next, because each person's time is limited, he will choose to do what is good for him. When he feels that your product is really good for him, he will think, "Are you lying to me? How can I prove that you are telling the truth? When you can prove that the benefits are real, he will think, this product is really good, is there a better one elsewhere, or is it cheaper for other people to sell it? When you can give him enough information for him to understand that it is the best value for money to buy from you, he will think, can I buy it tomorrow or next month? Can I buy it next year? So, you must give him enough reasons to let him know the benefits of buying now and the loss of not buying now.
Therefore, before visiting your customers, yourself as a customer, ask these questions, and then answer these questions, design the answer, and give enough reasons, the customer will go to buy what he thinks is the best and most appropriate for him.
※ after-sales in the introduction of the product how to compare with competitors
First, do not disparage the opponent
1, you go to disparage the opponent, it is possible that the customer and the opponent has some origin, such as now using the opponent's products, his friends are using, or he thinks the opponent's products are good, you disparage is the same as saying that he does not have the vision, is making a mistake, he would be immediately resentful.
2, do not casually disparage your competitors, especially when the opponent's market share or sales are good, because how the other side really do not do a good job, and how can be your competitors? You unrealistically belittling competitors will only make customers feel that you can not be trusted.
3. Once you talk about your rivals, you say that others are not good, and customers will think that you are weak-minded or have problems with quality.
Second, take their own three major strengths and the opponent's three major weaknesses to do an objective comparison
As the saying goes, comparison of goods, any kind of goods have their own strengths and weaknesses, in making product introductions, you have to cite the three major strengths of the party and the other side of the three major weaknesses to compare, even if the same level of products by your objective comparison, the highs and lows immediately appeared.
Third, USP unique selling point
Unique selling point is that only we have to compete with each other do not have a unique advantage, just as each person has a unique personality, any kind of product will also have its own unique selling point, in the introduction of the product to highlight and emphasize the importance of these unique selling point, can be successful for the sale of a lot of increased odds. ※ Although the service is at the end of the transaction, but it is related to the next transaction and the success of the referral, then, how can you make your after-sales service to do to make customers satisfied?
The answer: your service can move customers
Service = care care is service
Some people may say that the care of the sales staff is false, there is a purpose, if he is willing to, false, purposeful care for your whole life, are you willing?
First, let the customer touched by the three kinds of service:
1, take the initiative to help customers to expand his career: no one is happy to be marketed, and at the same time no one refused to help others to help him expand his career.
2, sincere concern for customers and their families: no one is happy to be sold, and few people refuse to care about him and his family.
3, do not have to do with the product of the service: if you service is associated with your product, the customer will think that it should be, if you service has nothing to do with your product, then he will think that you really care about him, it is easier to let him move, and move the customer is the most effective.
Second, the three levels of service:
1, within the service: you and your company should do, have done, the customer thinks you and your company can.
2, the edge of the service (can do not do the service): you also did, the customer thinks you and your company is very good.
3, and sales of non-services: you have done, the customer thinks you and your company is not only a partner in the mall, while customers also take you as a friend. Such a human relationship competitors can not steal, this is not the result you want?
Third, the important beliefs of the service:
1, I am a person who provides services, I provide the quality of service, and the quality of my life, personal achievement is directly proportional.
2, if you do not care about customers, customer service, your competitors are happy to do.
4. Conclusion:
A map, no matter how detailed, how accurate the proportion, it can never take its owner on the ground to move half a step ...... A country's laws, no matter how just, can never prevent the occurrence of sin... ...
Any treasury, even if the five forests in my hands are dense, can never create wealth; only action can make maps, laws, treasury iodine, dreams, plans, and goals relevant!
Chen Anzhi sales skills and techniques two1, customers not only buy products, but also buy your service spirit and service attitude.
2, you must know what customers really want.
3, must understand the characteristics of their own products in what place.
4, to constantly think of new ways to attract more customers.
5, be omniscient about the industry you work in.
6, what you really sell in the end.
7, the victory must have a good bad attitude, a source of skills and business thanks to leadership.
8, I love my products.
9, customers can come to the door to meet you, half of the success.
10, I continue to sell products to a large number of customers every day.
11, to regular, and continuous contact with customers.
12. To outperform someone, work four times harder.
13. My savings are constantly increasing, and success is a very easy thing.
14. Keep smiling at all times.
15, do not reveal the product sold, is the highest point of sale.
16, the highest state of the service team is the customer constantly active referral.
17, what do you mean by business? Doing business is making friends, the more friends the better performance.
18, always be the most productive things: thinking, choose the right employees, do sales, communicate with customers, private communication (cultivate centripetal force), learning, the implementation of walking management.
19, see the customer 5 minutes before the mirror to practice smiling.
20, the customer is not to buy products, he is more to buy serious attitude, service attitude and service spirit.
21, one hundred percent believe that the products they promote.
22, the company's biggest biggest cost is not training staff.
23, successful salespeople have excellent listening skills.
24, the successful person to have ambitious ideals, but reasonable goals!
25, selling products is not as good as selling yourself.
26, be sure to work harder than your competitors.
27, all the customers can not wait to buy my products, every customer is very much like me.
28, constantly sell, sell and sell again.
29, I constantly provide value for money.
30, always sit on the left side of the customer.
31, more customers like to recognize a kind of knowledge, there is one more chance of success.
32, words and deeds is to give others the confidence of the guarantee.
33, the sales process, the most important thing is to establish a sense of trust.
34, the key to performance improvement: every day to set the limit of metrics that must be completed.
35. The habit of the sales champion is: not only to be on time, but also to be prepared in advance.
36, you have to tell the customer everything they need to know.
37, to set high standards and never accept second-rate performance.
38, persuasion is the transfer of confidence, the transfer of emotions.
39, my performance is constantly improving, my income is constantly multiplying.
40, the success or failure of sales promotion is directly proportional to the preparation beforehand.
41, the only thing big customers buy is attitude.
42, every successful person is a top salesman, have extraordinary persuasion.
43, must work harder than your competitors.
44, everything requires quality.
45, all customers are constantly referring customers to buy my products.
46, sales is to help customers solve problems.
47, I constantly introduce the latest and greatest products to my customers.
48, sales is selling emotions.
49, not enough compensation is not enough ability.
50, I always pay attention to the customer's needs and his problems.
51, your confidence will also affect your customers.
52, Service first.
53, leadership is not about training people, it is about choosing the right people.
54, the more knowledge you have, the more you can find confidant-like ****ing topics with customers.
55, my service is always one of the best in the industry.
56, marketing themselves is more important than marketing products.
57, only to the top of the people to learn, only and the best people to socialize, only do the best people to do things.
58, the customer buys your product because he likes you.
59, with the right way to sell products is the company's performance to improve the guarantee.
60, effective authorization: small things for others to do.
61, the top salesman is not selling the product, is selling himself.
62, back to the customer should also be 100% respect for the customer.
63, not only after-sales service, but also pre-sales service.
64, the customer opposition is too much, it only means that he does not believe in you, do not like you.
65, each customer loves the product I sold him.
66, every day, the name and content of every customer they have talked to review and organize once.
67, the customer is not only to buy the product, he is more to buy you to do serious attitude.
68, the business to be smooth, do not take the horse race run, to ride under the horse, the horse under the victory.
69, at any time and place to collect relevant industry intelligence.
70, beg customers to help you write customer testimonials, to provide customer testimonials, preferably celebrity testimonials.
71, every day to improve your sales skills.
72, to be the world's top in the industry as a goal!
73, Every customer really enjoys buying my products.
74, only when the customer really like you, believe you, will start to choose your products.
75, with a sense of working seven days a week and 24 hours a day.
76, as long as everything is serious, performance will be good.
77, I heavily publicize my products to the needy customers every day.
78, understand the customer's problems and needs, and then introduce your products.
79, to constantly thank the customer, because it is the customer who makes you successful.
80, any service requires a lot of promotion, a lot of marketing.
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