? We will occasionally participate in some activities in different places, festivals or activities on behalf of the coming to do the activity program, the activity program refers to a written plan designated for a particular activity, you know what kind of activity plan? The following is my collection of "mid-autumn promotional activities copy (practical 6)" Welcome to your reference, I hope to help you!
? Activity 1: Mid-autumn full send good gift activities (buy and give)
?20xx September 13 -21 where in the Fengrun Department Store Building and the daily shopping plaza two stores clothing malls, footwear malls, sweater Department of the cumulative total of 200 yuan or more, with the microcomputer ticket on the same day you can participate in the "Mid-autumn full send good gift "The company's website has been updated with the latest information on the program.
? Shopping over 200 yuan free 2L Lova laundry detergent or Futianlong plastic basin. Free 2.8g Tide White Phosphate-free Laundry Detergent or Yixing Organizer with purchase of 400 RMB. Free 5KG Golden Dragon Fish Northeast Rice or Billion Star Trash Can upon purchase of RMB600. Free 10KG Jinshahe Dumpling Powder or European Steamer for purchase over 800RMB.
? Shopping over 1000 yuan complimentary 5L Hu Ji Hua peanut thick flavor blended oil or red fruit village closet or Fukang casserole. Special announcement: two stores supermarkets, down malls, store street does not participate in this buy and give activities!
? Activity 2: During the event where in the Fengrun Department Store Building and Daily Shopping Plaza two stores clothing malls, footwear malls,
? Sweater Department of a total of more than 400 yuan of shopping, you can go to the service desk of the two stores for clothing and footwear VIP card, with this card in the Fengrun Department Store Building and the daily shopping plaza to buy clothing and footwear merchandise at regular price to enjoy 8.8 percent discounts, special offer goods to enjoy 9.5 percent discounts. (After September 25th with the coupon for VIP VIP card, with the official VIP VIP card to use!)
? Activity 3: Free Lucky Draw, August 15 to send you 85 20 grams of silver bracelets.
? September 13, 20xx - 21 at 12 noon, where citizens aged 18 years or older with their ID card to the Fengrun Department Store Building and the Daily Shopping Plaza, any of the two stores can fill out a free lottery card (each person is limited to one), the 21st at two o'clock in the afternoon in front of the Daily Shopping Plaza to extract 85 lucky customers.
? No need to shop, everyone has a chance to win!
? Activity 4: During the event, where in the Fengrun Department Store Building and the daily shopping plaza single small ticket consumption of 58 yuan (including the two stores supermarket) to send a self-help picking tour coupon. Voucher to the two stores to pay the enrollment fee of 15 yuan to participate in the Niangniangzhuang self-help picking tour organized by the Fengrun Department Store and the daily shopping activities.
?2, internal staff are not allowed to participate in the raffle, prohibit employees at all levels to use the stay ticket, discarded tickets to collect or set prizes, once found, serious treatment, until the removal of the name;
?3, involved in the raffle and the staff to buy gift activities need to be strictly check, to carefully check the shopping vouchers whether to comply with the conditions of receipt, do a good job in gift issuance record and handover formalities, daily business After the end of the business check and summarize the report to the Public Administration Department.
?4, during the event, in order to leave more benefits to customers, shopping malls shocking price to buy goods should also be courteous to customers, so that customers buy first, do not allow employees to participate in the post during the rush to buy, to avoid the empty post situation.
?5, the security department, the special area staff should pay attention to the special area and the award at the maintenance of order, and do a good job in a timely manner to explain the customer and guide the work, to ensure that customers and workers personal safety.
?6, the activities of the location arrangements: building: on the first floor service desk to fill out the free lottery tickets, issued and registered clothing and footwear VIP card coupons, issued gifts. Picking coupons supermarket by the cashier staff issued by the other ministries and groups organized by the ministries issued. Daily shopping: fill in the free lottery tickets at the service desk on the first floor, issue and register VIP card coupons for clothing and footwear, and issue gifts on the east side of the entrance of the plaza. Picking coupons supermarket by the cashier staff issued by the other departments and groups organized by the ministries issued.
Mid-autumn promotional activities copy (practical 6) Part II20xx Mid-Autumn "Homesick Moon" special marketing activities have been successfully concluded. In the city council held a mid-autumn "home-sickness month" marketing mobilization meeting, our leadership is y tasked with the arduous task of immediately convening a meeting of managers above the director of the center to study and formulate a detailed marketing plan, set up a marketing team based on the leadership of the bureau to carry forward the "sword" spirit, turn pressure into motivation, overcome the pressure of the "sword" spirit, turn pressure into motivation, overcome the pressure of the "sword" spirit. The spirit of "bright sword", turning pressure into power, overcoming difficulties and taking the initiative. As of the end of September, **** completed the "Sihou month" moon cake sales of 36. 0864 million yuan, complete the city council issued a plan of 171. 84%, achieved the victory of the marketing campaign. Now will be thinking of the month of marketing activities summarized as follows:
? First, based on the "early" word, seize the market.
? In the traditional Mid-Autumn Festival is approaching, the major merchants want to seize this market, in order to share the limited market in this piece of the limit of a cup of soup, it is necessary to early arrangements, early action, combined with the experience of previous years, do a good job in the early marketing preparations. Know yourself and know the enemy in order to fight, this I organized a detailed investigation of the market research, to understand the grasp of the customer's psychology and the use of the moon cake use and demand.
? Second, increase publicity, create an atmosphere.
? The effect of marketing is good or bad, publicity is the key, in order to achieve the desired publicity effect, a set of detailed publicity program.
?1, is organized and planned for the 20xx Mid-Autumn Festival "Homesick Moon" product promotion, to introduce customers to the manufacturer and the characteristics of different products in detail, the atmosphere at the meeting was warm, on the spot there are three customers reached the intention of ordering for the next step in the development of marketing activities to lay the foundation.
?2, is the use of newspaper folder send DM in the mail ads, posters, business halls hanging in front of the publicity banner, electronic screen floating words, TV floating words and other means to create a publicity atmosphere to achieve the purpose of publicity, so that households know, improve the "homesickness month" activities of the perception of the degree of delivery and sales for the market to make a good The first step is to promote the business.
?3, accurate positioning, classification marketing.
? According to the characteristics of the county economy and different customer groups, the development of appropriate marketing programs.
?1, the product is divided into high, medium and low three grades, targeted to various institutions, enterprises, factories, mines, schools and other units of carpet marketing;
?2, is the use of the target to adopt the way, to acquaintances, looking for relations, make full use of contacts to customers to introduce the recommended products to the marketing;
?3, is to take advantage of the holiday visit to the big customer's The company's goal is to provide the best possible service to its customers, and to increase the number of customers who are interested in the company's products.
This is the first time I've ever seen a company like this. The first step is to make sure that you have a good understanding of what you are doing.
? In the "Homesickness Month" activities since the Bureau of leadership to take the lead, jumped down, rushed in the publicity, marketing first line. Separately take the promotional materials, product samples to subscribe to the unit one by one to promote, attack, marketing. See the directors personally visited the door, the leaders of the units were y moved, have to find ways to order products. Leaders of this spirit has also y moved the staff, some managers and employees volunteered, have asked for help, to join the "homesickness month" marketing activities, the formation of a situation where you catch up with the marketing competition, and achieved good marketing results.
Mid-autumn promotional activities copy (practical 6) Article 3? My company from XX XX XX XX microcode EDM marketing activities to later held one after another with the cooperation of Sony Ericsson so far, to establish the development of online marketing strategy, held in XX XX XX XX Mid-Autumn Festival plan, can be said to be another test of the water on the online marketing.
? This live in time from XXXX XXXX XXXX to XXXX XXXX XXXX, ****X days of activity time, the total sales of XXXXXX yuan, the plan to sell XX bottles of red wine, the actual sales of XX bottles. The actual effect of the activity and the expected gap of XX%.
? This activity, in cooperation with Hua Drinks, to Italian shareholders Zhongli Group's Italian red wine as a gift entity to give back to customers, with low prices, ultra-low discounts to the customers of the CIIC property and casualty insurance to give back. From the above, there are the following problems.
? First, technically:
? (1) When distributing emails, the screening of our existing and potential customers is a problem. Mr. Hu, Mr. Xu XX and Mr. Han XX have carefully screened each customer, in which the principle of screening is: to be queried.
? Because it is the first time to conduct customer screening, and it is for red wine, it is necessary to choose a slightly higher quality of customers. In the next campaign, you can directly use this screening out of the customer, will greatly improve efficiency.
? (2) In the process of sending emails, the task of sending emails in our company is responsible by Li xx. The first batch of customers with gmail was issued, and then again in the form of SMS notification. The next day after the distribution of the mail, our company made a return visit. Through the return visit, we realized that many customers got the information through SMS and did not read the emails carefully. After the second, third, fourth and fifth batch of customers, there was a technical problem that the email was blocked by gmail because it was distributed by personal email.
? Therefore, the next time you send a large number of emails, you should pay attention to the following issues:
?1, how to send email groups to the target customers without being considered spam, the mailbox will not be blocked because of the large number of sends.
?2, how to send picture-based ads to target customers, to ensure that the customer will not be because of the picture or mailbox problems and customers can not open, can not see.
?3. Understand how other companies in the market can distribute emails accurately and smoothly without being put into spam mailboxes.
? Second, the implementation:
? (1) the design of this EDM is mainly by Guo Shuai artwork planning, the theme of the idea by Lu, Hu, Xu xx and carilina is responsible for. Next time you can discuss the ideas after the general idea to tell the art designers, the general framework of the initial after the filling of the text, you can play a multiplier effect.
? (2) in the mail distribution, found that the resources are obviously insufficient, our company sent XX mail, got XX consulting calls, and finally sold XX bottles of wine. From the feedback of the lukewarm situation, our target customers are divided into existing customers and potential customers, most of them are customers who understand our company, to play a promotional role in the activities, in addition to understanding our customers, but also to publicize to the customers who do not understand our company, therefore, the future of the work due to carry out the following surveys.
?1, the market which way to get customer mailboxes, and most of them belong to the white-collar car family above the crowd.
?2, our company can through the official or unofficial website for cooperation, especially for the automotive website, to get customer information and mailboxes, and the website for joint activities to engage in some of the customer feedback, our company out of the gift, the website out of the personnel.
?3, now on the market there is no microcode this kind of company, can provide us with customer resources, especially for the Beijing has a car customers, for us to online marketing to provide a strong customer protection.
? Therefore, the next plan should overcome all the difficulties to circumvent the above situation, each activity has the following four elements:
?1, accurate market background;
?2, well-planned;
?3, close integration and cooperation;
?4, strong implementation.
?1, gift giving collection
?1, gift giving collection
? Mid-Autumn Festival is approaching, the tea enterprises to prepare for the war in the near future, send alcohol to send cigarettes has not been favored, in recent years the trend of gifting more inclined to send health, and tea is a healthy drink, and white tea can be aged, send more than drink is not afraid of, Chen a few years but also value-added, and this is organized by the stars of the development of the Mid-Autumn Festival promotional program one of the themes of the activities are both "gifting to send the collection!
?2, Mid-Autumn Birthday Hui
? In order to commemorate the Mid-Autumn Festival this special day, as long as your birthday is in the period of August 18th - September 18th with ID card can go to the Tianhao stores to receive a birthday gift, completely free of charge, the absolute 'concessions Oh. For more information, please inquire at the store.
?3, WeChat Friends Club
?4, 531
? Dice game, rolled 531 can get a box of 880 yuan worth of taiwu silver needle - all wonderful gift box, and rolled 51 is to buy any one of the store's tea at 50% off, rolled a 1 or 5 or 3 will be 7% off to buy any of the store's tea, did not roll 531 combination, but also can be 9% off to buy any of the store's tea, the game is to play to comply with the rules of the game, oh, during the activities, each person only The game is played to comply with the rules of the game, during the event, each person only has a chance to do so.
?5, store personnel incentives content
? The first is to set up a bonus and a one-day trip to a nearby attraction.
Mid-autumn promotional activities copywriting (practical 6) Article 5? A prelude
? The annual promotion of the great opportunity "Mid-Autumn Festival" is coming, in addition, this year and XX years, the same as the Mid-Autumn Festival (September 14) and National Day (October 1) is very close to each other, for the business, the more challenging significance. Therefore, the ability to do a good job of this activity, on whether or not to achieve the whole year's sales targets, etc. are particularly important, while seizing the consumer's consumer psychology, in the Mid-Autumn Festival, the National Day period, to maximize the flow of people, enhance the popularity of expanding the sales of the mall, is bound to increase the market share of the full Xin supermarket stores, increase the reputation of the full Xin supermarket.
? Second, the theme of the event: "Welcome the National Day to celebrate the Mid-Autumn Festival"
? Third, the activity time: 20xx.09.07-20xx.10.5
? Fourth, the purpose of the activities:
?1) to "Mid-Autumn Festival, National Day" as an opportunity, through the planning of a series of activities, to further publicize the overall image of the enterprise, to improve the enterprise's visibility in the customers and suppliers and reputation;
?2) with the help of the "Mid-Autumn Festival", "National Day" and other festivals, planning and implementation of a series of large-scale promotional activities to stimulate the consumer base, to attract the target consumer groups and potential consumer groups, to maximize the expansion of sales;
?3) Through the planning of a range of activities
? V. Activity object: customers, suppliers, employees
? Six, the activities of the advertising slogan:
?1) welcome the National Day to celebrate the Mid-Autumn Festival
?2) the full moon Mid-Autumn Festival love Quanxin
?3) full of love full of the moon to celebrate the country
?4) Mid-Autumn Festival Quanxin thick your hometown love!
?5)The Mid-Autumn Festival is a great gift to the family
?6)The moon is full of flowers and flowers
?7)The whole Xin sends warmth to you during the festive season
?8)The gift of the festival
?9)Warmly celebrate the 59th anniversary of the founding of the Chinese People's Republic and the State of China!
?10)Quality, service, value for money!
?11)Caring for community residents *** build a warm home
Mid-Autumn Festival promotional activities copy (practical 6) Part VI? First, the time and place of the lottery:
? Time ___ month ___ 9:30 am start to 5:30 pm
? Place: ___ neighborhood celebration stage.
? Second, the site layout:
?1, the rules of the raffle prompt board. 1 board including the contents of the prizes;
?2, the awards public notice board 1, covered with red cloth;
?3, the raffle box 1, filled with raffle cards (remove 4, 7 and 4, 7 digits);
?4, the host table, the site emcee, the site etiquette.
? Third, the rules of the lottery (process)
?1, will participate in the lottery of customers in a group of five, group lottery;
?2, first to the lottery table lottery number (or lottery card), the prize number of all the extraction into the next program;
?3, reveal the prize;
? ①, first revealed the first group of third prize ...... group _, interspersed with the second prize;
? ②, then reveal the second prize (interspersed with the third prize);
? ③, reveal the first prize.
? Fourth, prize redemption, prize
?1, with the prize number and purchase invoice and to the Department of Housing to receive the prize;
?2, by the provision of prizes related to the issuance of receipts and maintenance tickets (with the ID card of the winner);
?3, by the relevant companies to deliver the goods to the door.
? Fifth, take advantage of the momentum
?1, won the second prize first prize customers, the scene to buy their own firecrackers to set off;
?2, delivery to tour the streets, playing the publicity sign: "Golden Garden District to buy a house in the prize";
?3, by the modeling etiquette along with the car publicity;
?4, delivery to the home to be By the customer in front of their home firecrackers.