First, to study the exhibitors will customer psychology.
Secondly, we should make full preparations for people, time, place, material and money.
Third, to organize the group.
What does this grouping do? It is a multi-destination offense with, can be divided into several parts, for example: there to collect information - because a show, almost competitors and the industry upstream and downstream will be all together, so for you is to collect the whole industry information is very important opportunity. Another example: there are specialized to make friends, these friends sometimes will invite experts to speak, will invite officials to cut the ribbon and say, there will be managers in the industry, there will be peers, there will be your upstream suppliers, your downstream, the media's friends, the government's friends, so I want to make a few friends with peers, I want to make a few friends with the same kind of associations and so on, don't let go. You have to allocate people, who is going to attack by each part.
Fourth, looking for potential customers
Who are your potential customers? How much information are you going to collect about the potential is customers? Of course, we can not say that the more the better, you have to set a target amount, so you can consider how many people to bring? How much information to bring? At the site, you need to distinguish between potential customers and those who come to see the fun? What kind of questions do potential customers usually ask? Arrange which people are specialized in dealing with potential customers and which people are dealing with tourists? Prepare information for a large amount of one, everyone has; the second is important, to be put away, otherwise a swarm up, there is no more, and it is too late to re-create, and so on the back of a few days of vendors to come, your business card is no longer available, the information is also no longer available, so you have to protect your resources.
Fifth, the product introduction
Those who talk about talking interested, you think there is an opportunity to catch him, ask him to sit down and talk about it, this time you have to give him complete information. To potential customers you have to high try to make him leave information, how to leave? To have seduction techniques, what does everyone like? For example, leave a business card, fill out the information, there is a chance to win a prize.
Sixth, expanding brand awareness
Large enterprises in order to regulate procurement behavior, to avoid human misconduct, to take competitive bidding.
Small and medium-sized enterprises in addition to public relations, but also must join the ranks of competitive bidding for good projects, good users. Competitive bidding is the general trend.
This visibility, of course, reflected in your participation in this exhibition grade; in addition to the booth, and your personnel dress, your gifts also have a relationship, to try to make others have an impression of your brand. Such as gifts he will not throw, will stay with. In the past, when the computer is red hot, many manufacturers to send the mouse, the package is above his Web site and a brief introduction to the company. Customers since they can not throw, can be placed there every day to see. Send different things can increase brand awareness and rendering. Your people go out to participate in the exhibition, is very good exercise, you can see a lot of knowledge, but do have to make up a good group.
Seventh, through and through, earn it back.
After participating in the exhibition is very tired, so you have to find a good time and place to eat, which side of the toilet, where to stay, all to hit the spot. In addition your contact network is how, who manages the transportation and all aspects of the arrangements should not be ignored, in short, to be good at participating in exhibitions, even if the stalls do very beautiful, but all the other are very weak, did not play a multi-level cumulative, the next time it will not necessarily do a good job. It takes time and effort to participate in an exhibition, make sure you earn it back.
Eighth, finally, according to the effective information, the implementation of post-meeting follow-up.
After the meeting with the words, you have to pay attention to, if you collect 400 customer information, in general, soon after attending the meeting will be forgotten, lose the sense of excitement, three to five days, up to two weeks. So you have to do the follow up in five days. One person on the phone can make ten calls a day, and you have to give them the compilation and distribute the list. If there are local customers who are also going to the exhibition, you have to continue for a few days on the side and visit them. So this part of the follow-up after the meeting, you have to master.