Impact of the two-ticket system:
The two-ticket system will continue to push up the cost of running the business, aggravate the burden of the enterprise's financial and tax burden, and increase the difficulty of financial processing and costs. For the pharmaceutical industry, the industry's increased costs will eventually be transmitted to the price of drugs, pushing up the price of drugs.
There have always been two marketing models in China, one is the self-management model represented by foreign companies and some brand-name enterprises, and the other is the bottom-price investment model adopted by more and more companies. The self-management model has been high invoicing, and now the two-ticket system has little impact on it.
For the bottom price investment model has a certain impact, enterprises to take the investment mode of operation costs are relatively low, save space can be let to the patient, the price is more competitive advantage. After the implementation of the two-ticket system, pushing up the operating costs of enterprises, the bottom of the investment enterprise profit margins are thin, and ultimately can only push back the sales price increase. Once implemented, some of the circulation business to over the ticket to make a living will disappear.
"Two-ticket system" refers to the drugs sold from the pharmaceutical company to the first dealer to open an invoice, the dealer sold to the hospital and then open an invoice to the "two-ticket" alternative to the current common seven tickets, eight tickets to reduce the circulation of the layers of exploitation, and each variety of The first level of distributors should not be more than two.
In January 2017, the State Council Healthcare Reform Office, together with the National Health and Family Planning Commission and other eight departments jointly issued a notice clearly, the comprehensive healthcare reform pilot provinces (autonomous regions and municipalities) and public hospitals in the pilot reform of the city's public healthcare institutions to take the lead in the implementation of the "two-invoice" system of drug procurement, and to encourage the implementation of the "two-invoice" system in other areas. The "two-ticket system", in order to further reduce the inflated prices of drugs, reduce the burden of the masses of medication.
The two-ticket system will bring development to the pharmaceutical b2b industry
Pharmaceutical sales as well as the sale of medical equipment has entered the stage of the two-ticket system, but at present the two-ticket system to the pharmaceutical b2b industry to bring the development of the still need some time to judge!
The two-ticket system! In 2016, the pharmaceutical policy, the most concern of the pharmaceutical industry is intended to control the drug transfer price increase of the "two-ticket system". In the original Anhui, Fujian, Jiangsu, Qinghai four provinces on the basis of the pilot, the two-ticket system pilot provinces have been expanded to 11 provinces, including Zhejiang, Hunan, Sichuan. The implementation of the two-ticket system, from production to circulation, shocked the whole industry.
What are the positions in pharmaceutical marketing?(1) Outstanding pharmaceutical marketers
(2) Pharmaceutical marketing housekeeping
(3) Product manager
(4) Regional manager
(5) Hospital sales manager
(6) Regional manager
(7) Commercial manager
(8) Marketing director
(9) Regional pharmaceutical Representative
(10) Investment Promotion Manager
(11) Sales Manager
What are the courses in pharmaceutical marketing ahEach school is different, the general
1. Principles of Marxist Philosophy, 2. *** Introduction to Theory, 3. Legal Basis and Moral and Ethical Cultivation, 4. Internet and its application, 8. Introduction to Pharmacy, 9. Network Pharmacy, 10. Marketing Psychology, 11. OTC Drug Marketing Skills, 12. Pharmaceutical Marketing (Pharmaceutical Representative Practice), 13. Network Advertising Practice, 14. Pharmaceutical Laws and Regulations, 15. Introduction to *** Ideology, 16. Principles of Marxist Political Economy, 17. English (2), 18. Basic Computer Networking Technology, 19. Market research, 20. medicinal chemistry (I), 21 network marketing, 22. modern pharmacy information technology, 23. pharmacoeconomics and research and development of new drugs, 24. pharmaceutical marketing, 25. marketing and planning
The two-invoice system and the implementation of the camp together, how about the impact on the pharmaceutical people?There are two major beneficiaries that can be identified from the two-invoice system + Camp Reinforcement: large pharmaceutical commercial companies and pharmaceutical natural persons.
Content Expansion:
First, the change of the pharmaceutical business environment
The two-ticket system will simplify the invoice flow of drugs to: manufacturers → business → hospitals, and the redundant business in the middle will be compressed.
The marketing organizational structure of the pharmaceutical enterprises using the agency model will change
The change in invoice flow will lead to a change in the flow of funds. The flow of funds will change to: hospitals → commercial → manufacturers. The biggest change in the flow of funds to the pharmaceutical companies is that many of the previous agents and manufacturers to settle by a commercial directly with the manufacturers.
The regional general agent will face a change in identity
The functions of the regional general agent will be otherwise three streams as well as terminal promotion and other complex identities into a pure terminal promotion functions.
Impact of self-owned pharmaceutical sales force
Self-employed team of sales representatives are also facing invoice charging problem
Representatives *** is a topic of perpetual conversation, can solve the invoice problem of the representatives may be more willing to change into a natural person, accept more manufacturers of the product
As the sales representative as an employee to set up a company there is a risk of related transactions, some manufacturers More willing to change the sales representative into a natural person to set up a company to continue to cooperate to promote the company's products
Second, the industry ecological changes
Benefits to the manufacturers: the two-ticket system will make the bottom price of the invoicing manufacturers sales revenue increased exponentially, in favor of the collection of the next.
The bad for manufacturers: most manufacturers do not have the corresponding financial processing, business management capabilities, is likely to be mishandled due to the sound of financial risk.
The future of the agent: the financial handling of the rebate needs to be compliant, from the manufacturer to the agent of this process, due to the different identity of the agent, there will be different ways of handling. If the agent is a company, then the agent needs to be invoiced to the manufacturer and get the rebate; if it is a natural person, you need to look for invoices to offset, but after the camp change, this problem becomes troublesome. Perhaps it will force a large number of natural persons to transform into a company, to consulting company or advertising agency in the capacity of compliance promotion, academic activities.
It is also possible that the agents are transformed into employees of the manufacturer or called a more intimate partnership. The manufacturer's original investment, sales staff are also in this case squeezed by the agents and lose their jobs.
What is pharmaceutical marketing?Professional pharmaceutical sales, is the sale of drugs. In the sales process, can fully reflect the professional academic image, purposeful, step-by-step skillful application of skills, not only to make the doctor understand and understand, more importantly, so that they can accept and agree with your point of view and products, and ultimately to achieve the purpose of sales. Main Courses: Introduction to Drug Distribution, Marketing, Introduction to Clinical Medicine, Pharmacology, Pharmacy, Pharmaceutical Management, Marketing Planning, International Trade Practice, Financial Management, etc. The main jobs are:
(1) large pharmaceutical companies in the production of pharmaceuticals, sales, quality control work;
(2) large pharmaceutical companies in the marketing of medical equipment and drugs;
(3) chain pharmacies, pharmacy and pharmaceutical companies in the marketing of medical equipment and drugs;
( (3) chain pharmacy, pharmacy sales and management of drugs;
4) hospital pharmacy department; (5) health administrative department of the inspection and supervision of drugs.
Pharmaceutical marketing is: in the hospital (80% of the drugs sold in the hospital), found that the hospital drug target departments, doctors, directors, etc. on the demand for drugs, and make a reasonable and appropriate drugs and service benefits, through which they will be used to the patient, on the completion of a micro-pharmaceutical marketing.
What about pharmaceutical marketing?Pharmaceutical marketing professional employment prospects In the case of the general downturn in the employment situation of college students across the country, the employment prospects of graduates of the pharmaceutical marketing program is very bright. From the national point of view, the opening of the professional institutions are fewer, the number of graduates each year is very small. With the increasingly high demand for pharmaceutical services, domestic and foreign pharmaceutical companies are increasingly competitive, the demand for pharmaceutical personnel every year exponential growth in the pharmaceutical marketing profession, a serious lack of skilled personnel, the supply does not meet the demand. Specifically: 1, China's accession to the WTO, from the international trade environment and the domestic pharmaceutical industry, the import and export of food, drugs, health care products, cosmetics, medical equipment and related products is increasing, the relevant industry positions require a large number of highly skilled personnel specialized in pharmaceutical marketing.