Smart home refers to mainly residential buildings (including hotels, neighborhoods, offices, ordinary homes, villas, high-grade apartments, etc.) as a platform, the use of integrated wiring technology, network communications technology, security technology, automatic control technology, audio and video technology will be the integration of facilities related to home life, to build a highly efficient management system for building facilities and family schedule affairs, to enhance home security, convenience, comfort, art, and realize environmentally friendly and energy-saving living environment. With the increase of intelligent terminal devices and the rapid popularization of Internet of Things (IoT) technology, smart home devices are entering the fast lane of development.
Smart home in China's development process
The evolution of the smart home is also in line with the trend of the times. Since China's reform and opening up, the people's living standards continue to improve, for improving the living environment, enhance the demand for living comfort continues to increase. From the initial set of smart home customization system to the current evolution of smart appliances and smart gateway products, smart home equipment began to move from high-end customization to ordinary people's homes.
The development of smart home in China has gone through four phases: the budding period/intelligent neighborhood period, the pioneering period, the wandering period and the integration of the evolution of the period.
National policy layers of commitment to the development of smart home
China's policy support for the smart home equipment industry in the past decade has been endless, with the development of Internet of Things technology and the popularization of the 5G industry, the Internet of Everything intelligent ecological industry trends spread to the entire smart home equipment industry. Into 2021, China's "Fourteenth Five-Year Plan" outline for the development of smart home appliances, smart lighting, smart security and a series of smart home equipment development to give guiding opinions.
Smart home industry scale is growing rapidly
According to the "2020 China Smart Home Eco-Development White Paper" released by CSHIA, China has become the world's largest IoT market by the end of 2019, and among the world's 1.5 billion cellular network-connected devices, 960 million units are from China, accounting for 64%. China will become the world's largest consumer of the smart home market, accounting for 50%-60% of the global smart home market consumption share, and profits account for 20%-30% of the global market share.
Market size, 2016 began with the maturity of the product landing and the rise of smart security and smart home appliance market, smart home growth began to stabilize, maintaining about 20% growth per year, 2020 due to the impact of the epidemic, only predicted a small increase.
Note: Statistics include upstream and downstream cloud platforms, smart home devices, integration services and real estate whole-house intelligence.
The complexity and diversity of the smart home industry chain ecosystem
Currently there is not yet a company that can do a fully integrated, full product line of smart home equipment manufacturers. This is mainly due to the fact that the smart home equipment industry is an industry development model that requires multi-span, multi-dimensional cooperation.
At present, the broad classification of smart home equipment can be divided into home security, intelligent lighting, intelligent audio and video, intelligent home appliances, intelligent sensing, intelligent shading, environmental control, intelligent control, visual intercom, intelligent network, intelligent drying and intelligent health.
From the point of view of the proportion of market segments, home security, smart lighting, smart home appliances, smart audio and video in the smart home category occupy the largest amount of market share. The home security component includes smart door locks, smart security sensors and smart cameras.
Smart Home Industry Chain Enterprise Distribution Concentration
According to the data of Enterprise Search Cat, as of April 2021, China's manufacturing enterprises involved in the production of smart home equipment above the scale of 3,716 enterprises.
CSHIA's report gives the regional distribution of these smart home enterprises, smart home manufacturers are mainly distributed in the coastal eastern region, of which Guangdong, Zhejiang region distribution of manufacturers accounted for the highest proportion of the distribution reached 29% and 23%, accounting for a total of 52%, reflecting the current China's high regional concentration of smart home equipment manufacturing. Other major provinces include Beijing, Shanghai and Shandong and other regions.
-- For more data, please refer to the China Smart Home Devices Industry Market Outlook and Investment Strategy Planning Report
by Prospect Industry Research Institute.