1. The entry threshold is low (compared to BD positions in other similar Internet companies). College degree or above is sufficient. Many departments (Meituan has in-store business group, home business group, etc.; in-store business group includes beauties, medical cosmetology, catering, parent-child, home furnishing, etc., and home business group has food delivery, etc.) For ordinary BD positions, there are even no experience requirements (for example: compared to Ele.me’s BD, the academic qualifications need to be a bachelor’s degree or above, the work content is highly similar to that of Meituan Takeout BD, and in terms of market share, Meituan Takeout has always been larger than Ele.me’s) ). However, a low entry threshold does not mean that the quality of the job is low - first of all, from the perspective of academic qualifications, I graduated with a bachelor's degree. When I joined the company in 2019, there were 5 colleagues in the team, including me and 6 people, all four of whom had bachelor's degrees. Graduated (one, two, and three books are available), and our supervisor at the time graduated from Wuhan University. He was a supervisor who had been working in the company for 18 years and was promoted later; secondly, in terms of the presentation of work results, our team’s monthly The colleague who ranks first in performance is basically the colleague without a bachelor's degree (the main reason is that she has strong abilities, high emotional intelligence, and good customer relations. In addition, she joined the company early and has more customer resources than us). This is a horizontal comparison within the group. In terms of vertical comparison, IT is a core job type and we cannot compare with it. However, the value created and benefits obtained by some operational positions and functional positions may not be as high as ours.
My personal rating for this item is: five stars (out of five stars).
2. The company's benefits are average (nicknamed "Hot Water Group", with enough water pipes). There are six insurances and one fund (with the addition of supplementary commercial medical insurance), the year-end bonus is one month’s base salary, and there are usually gifts during major festivals (Mid-Autumn Festival, there are exquisite Meituan customized mooncake gift bags; there are also some small gifts during the Dragon Boat Festival and Spring Festival). PS: There is no money), overall it is very average.
My personal rating for this item is: three stars (out of five stars).
3. Corporate culture. The company's mission is Eat better, Life better (let everyone eat better and live better). There are four values: customer-centered, integrity, win-win cooperation, and pursuit of excellence. I quite approve of the corporate culture.
My personal rating for this item is: five stars (out of five stars).
4. Team atmosphere. This is difficult to objectively evaluate. The main influencing factors of the atmosphere are assessment policies, supervisor’s personality preferences and management methods, colleagues’ personality preferences, etc. As far as the team I am in, I personally think it is good. There is no infighting between the superior PUA and colleagues.
I will not rate this item because there may be differences between different groups.
5. Promotion opportunities and personal growth. Here I will take my personal example as an example. I joined Meituan in July 2019 and was in the medical health and medical beauty team. The main work content is to develop new products (negotiate cooperation with customers in the medical field [including dental, physical examination, traditional Chinese medicine, general hospitals, specialist hospitals, physical examination centers, etc.] and medical beauty customers, and let them go online on Meituan), as well as the CPC of cooperative customers ( Pay-per-click advertising business) is newly opened. At that time, my performance was not bad, and my overall ranking in the group was in the top 30%. Subsequently, in April 2020, the company structure was adjusted (the company will make an organizational structure adjustment from March to April every year), and I was forced to participate in Cka (City Key) Account management) competition, and then enter the cka sequence (key account team), which is considered a promotion (bd has two main promotion paths, the first is to take the professional route, from bd to CKA to Ka, among which the upper limit of the rank of Ka is relatively high , and the entry-level level is the same as the entry-level supervisor level. The second is to take the management route, from bd to M0 [reserve supervisor] to supervisor, city manager, regional manager...business department leader, etc.). There are more opportunities because there is an organizational structure adjustment every year. As long as you have been employed for more than half a year and your performance in the past six months is in the top 40% of the group, you can participate in the competition.
Personal growth. When I was doing BD, I mainly relied on diligent visits (the number of visits is the cornerstone of the transaction), finding the right KP, and following up until the final transaction was completed.
In this process, I mainly learned a methodology (transaction volume = visit volume × conversion rate), visit volume = phone call volume + door-to-door visit volume (I personally prefer phone calls. When the group counted the number of phone calls every month, I am always first and far more than second). I first call the kp and invite him, and then go to the door for an interview. This is the most reasonable way in my opinion. I hate Mobai very much (just like in daily life, there are people on the road for no reason. I come over to help you polish your shoes, give you a membership card and then go to a nearby store to spend money, and ask you to sign a certain donation project and donate money. I am particularly disgusted with this behavior); the conversion rate is mainly related to words, Factors such as language expression and forcing skills are positively correlated (language skills are optimized through drills; language expression and forcing skills will be trained for new employees after joining the company. There is a course called Tianlong Babu, which will improve after focusing on the study. promote). The second most important thing is to improve some abilities (relevance, goal plan dismantling and execution, logical thinking, language expression, stress resistance and emotional ability). After being transferred to CKA, the focus was on maintaining a few major customers, and the requirements for new expansion were much lower (the focus was on maintaining key customers, empowering customers, improving customers' e-commerce operation capabilities and ROI; and at the same time, conducting in-depth research , allowing key customers to increase their advertising investment on the platform). The main personal abilities to be improved at this time are: first, learning to communicate and cooperate with people at different levels (facing operations, operations supervisors, department managers, general managers, shareholders and bosses). The second is to improve the ability to produce ppts and data analysis capabilities (some important customers have to attend their senior management weekly meetings every week, and review ppts for them every month, every quarter and every year). Let’s use numbers to express it here. I Before I transferred to CKA, in terms of ppt production ability, I would give myself 1 point (out of 5), but now, I would give myself 4 points (out of 5); and data analysis also ranges from 0 to 3 (out of 5). 5), I think there is still a lot of room for improvement.
My personal rating for this item is: four stars (out of five stars).
6. Salary. bd, wages are unstable and vary greatly among individuals. Now the beauty group next to me has 10-12 people, and the top one among them is stable at more than 40,000 per month (I have been doing this for more than three years, and I have most of the city's customer resources in my hand. The amount of referrals from old customers every month is enough. Complete basic platoon-level tasks), and most of those who have been employed for about half a year are concentrated in the 4-7k range. Let me declare here that what I say here are all what I have seen and learned. Since the conditions in different departments and different cities are different, and what I have learned may not be all correct, you can just make a reference here. At present, my salary is relatively stable, because my customer pool is basically stable, and I do not rely on commissions from new signings. In terms of salary, the sales of major customers are more stable than that of BD, and the individual differences are not that big, but the upper limit is not as high as that of BD (the top one in the beauty group next to me can get 4-5w a month). Overall, the average salary of Internet BD is much lower than that of IT.
My personal rating for this item is: three stars (out of five stars).
7. Market recognition. Among Internet companies, Meituan’s current market value is second only to Alibaba and Tencent, and it can be considered a large company. After accumulating several years of work experience here, most companies in the Internet field are recognized. Let me take myself as an example. After staying in Meituan for one year and seven months, I received an internal recommendation from Alibaba (without submitting any resume), and successfully passed the next three rounds of interviews, but in the end I did not go (I I think Alibaba has recognized Meituan’s work, and other Internet companies even more).