The marketing department is the main source of the company's corporate business, time flies, between the blink of an eye the new year has come, for the old year to do a work summary. The following is a "marketing department individual year-end work summary sample", for reference only, welcome to read.
Marketing Department individual year-end work summary model (a)Time flies, the years like a shuttle, in the blink of an eye, and came to the end of the year. 20xx year we have had too many bitter experience, but also received endless achievements and joy. In the head office of the correct leadership and strong support, in the branch of the scientific guidance, as well as the branch of the full struggle, we strictly implement the head office of the spirit of the annual work conference, to determine the objectives and tasks and work priorities, recognize the situation, firm confidence, forge ahead, pay close attention to the implementation of the work steadily advancing, the main business of the healthy development of the completion of the beginning of the year's established goals.
First, the main task to complete the situation
As of xx month, (completion of the situation)
Second, the main work to carry out the situation
(a) Strengthening of the focus on the analysis of the valuable customers, to open up the marketing strategy
Through a carefully
(2) Increase loan marketing efforts to expand the scale of the loan, and continuously optimize the credit structure.
In order to enhance the potential for long-term development, we have attached great importance to accelerating the marketing of loans since the beginning of the year, and strive to expand the scale of the loan to drive the public deposit business and settlement business. First, the excellent customer loan marketing, needle key enterprises, increase the credit limit, active marketing loans. The second is to increase the marketing of project loans, the third is to increase the mortgage loans and personal consumption loans and other low-risk loans. By expanding the incremental volume, more loans are invested in double-excellent customers, thus leading to the optimization of the stock and the effective adjustment of the loan structure. In the basic work of loan management, the branch takes the strict implementation of the early warning and forecasting system as the core to comprehensively improve the level of credit asset management. First of all, strictly control the access to loans, loan issuance adhere to the double-excellent strategy, and resolutely refrain from lending to those that can be lent or not lent; second, adhere to the classification and management of loan customers, implement the initiative to withdraw, gradually compress the general customers, and take the initiative to eliminate the poor-quality customers. Third, the strict implementation of credit management of the early warning forecast system, so that this work has become the most powerful tool for credit management and the daily work of each account manager, and increase the assessment of this work, rewards and penalties.
(C) Diversification of customer maintenance activities
With the purpose of thanking customers and combining the characteristics of different customers, different maintenance methods are adopted. For example, in the area of payroll, through the organization of meetings, seminars, and return visits with key payroll accounts, we understand the actual needs of our customers on the one hand, and introduce our service channels and financial products on the other, and visit our key payroll accounts at least once a month to find out whether they are satisfied with our services and whether they have any new recommendations for our financial products or services.
Strengthen the communication and exchange with customers, and bring all kinds of favorable information to customers, including the latest industry information and government information, to enhance customers' understanding of the Bank. Invite your customers to participate in a variety of beneficial activities to capitalize on marketing opportunities.
(D) Reflect and summarize to accumulate experience
Summarizing is a must for the work to move forward. Each time the work progress status and its completion status should be summarized, accumulate experience, lay a good foundation for future work, but also facilitate the timely detection of problems, make up for the shortcomings. Only by constantly summarizing the useful things can be accumulated, integrated, constitute a powerful means of work and marketing system.
This year, the work of our marketing department has made necessary achievements, but to cope with the complex and changing macroeconomic situation and the fierce competition of the financial situation, we still have many shortcomings, one is the deposit structure is unreasonable, some deposits are too concentrated with large households, easy to produce ups and downs, pure liability customer resources are relatively scarce. Secondly, the credit is slow and the procedures are too complicated, which restricts the further expansion of the credit scale and the favorable enhancement of the efficiency. These are what we need to overcome and solve in the future.
Three, next year's work objectives and measures
In the next year, we will continue to conscientiously implement the annual spirit of the head office, adhere to the development of the first priority, strengthen risk management and control, and continue to improve their own level, and strive to improve market share, to ensure the completion of the business development goals.
(a) Multi-channel, multi-means to absorb deposits
Increase deposit marketing efforts. Further improve the work of the heart and initiative, improve marketing measures, expand the absorption of deposit channels, constantly tracking the level of understanding of peers,
Improve marketing support with market competitiveness, make full use of the existing various types of payment and settlement platforms, improve the level of service, strengthen the communication and liaison with the customer, to reduce the phenomenon of the customer to transfer deposits occur.
Carry out various marketing programs in a targeted manner. Combined with the local market conditions, formulate implementation rules, and strive to absorb the general deposits and fund-raising funds of listed companies and companies to be listed, and strive for the urban and rural areas of the masses of economic funds and the collection of funds for demolition and relocation.
(ii) Improve the level of income from credit business
Develop differentiated marketing programs for each customer, comprehensively consider the effectiveness of the promotion of small business, including small business, retail business, comprehensively analyze the sources of income, select the most favorable marketing direction, focus on the expansion of small and medium-sized enterprises, production-oriented business customers, and customers to establish a comprehensive cooperative relationship with customers, and strive to become a host bank, and strive to improve the level of income from credit business. The company's business is to provide the best possible service to its customers and to provide the best possible service to its customers.
(C) increase innovation
adhere to the variety of innovation and service innovation, multi-faceted development of retail business. The first is to carry out standardized service process exercises to improve the level of service, for depositors to bring standardized services; the second is to increase the absorption of financial funds, seize the financial funds mainly rely on the characteristics of the effort, targeting the surrounding merchants, village households and old customers, effective absorption of financial funds. The third is to increase publicity, through a variety of forms of publicity of the Bank's business, to improve the Bank's social awareness.
The marketing department individual year-end work summary sample (two)
I since xx joined the company, in the marketing management center marketing department as a senior market research commissioner position, mainly responsible for the direction of market research work. Specific work includes writing professional market analysis report, competitive project research, market dynamics monitoring, for marketing strategy adjustment to bring relevant recommendations. Under the guidance and assistance of the leadership and colleagues, the basic quality and quantity on time to complete all the work arranged by the leadership at all levels.
The work of the marketing department in the direction of market research mainly includes three major parts: routine work, temporary work and thematic work. Routine work mainly includes regular sales analysis reports of projects for sale (weekly and monthly reports), monthly macro reports on the real estate sales market in four cities, monthly macro analysis reports on the real estate market in XX city, and monitoring of market dynamics, etc. Temporary work mainly includes research on competing projects, research reports on competing projects, and analysis of competing project's selling points, etc. Thematic work mainly includes writing thematic research reports and research reports on specific topics. Thematic work mainly includes writing thematic research reports, subject-oriented research reports, etc.
As a newborn department of marketing management center structure adjustment and professional division of labor refinement, market research is one of the main duties of the newly developed work, mainly for the company's overall marketing strategy and sales of the project on sale to bring professional reference and decision-making support. Previously, the scope of work is limited to project research and market research report, after I recommended the leadership recognized to improve and enrich the presentation and structure of a variety of professional reports, enrich the coverage of information and accordingly enhance the professionalism and readability, increase and deepen the types of reports. And the leadership and colleagues together to re-establish the work of the marketing department structure, rationalize the workflow, and continue to improve the report template to improve, so as to achieve the process, professionalism, but also to make the marketing department of the market research work gradually into the right track.
In the performance of routine and temporary work, but also for the leadership in a timely manner to bring the latest market and competing project dynamics and decision-making reference materials. For example, during the development of the "down payment installment" marketing strategy with the project department *** with the first implementation of the down payment installment of the xx project to conduct special research, in a comprehensive and detailed understanding of xx "down payment installment" on the basis of the specific operating practices for the leadership to bring the relevant reference views The company's first step was to develop a new product that would be used for the first time in the next few years," he said.
Competitive monitoring of projects for sale is one of the important routine work of the marketing department. According to the long-term market tracking and research on the competing projects in the surrounding areas of the projects for sale, the marketing department continuously updates the representative samples of the competing properties for objective analysis of the selling points against the samples in the same area, the same period of time of entry into the market, and the same or similar types of products, in accordance with the principle of sample selection. The purpose is to compare and analyze the strengths and weaknesses of each project, to learn and learn from the competitors' successful selling points and marketing strategies and use them for our own purposes, and to apply the strengths and weaknesses of the selling points in the sales rhetoric and promotional strategies to improve the work of the sales of the project for sale to play a practical role in promoting the sales. Not only to complete the department's research duties, but also to the marketing management center of other departments and the sales department work to play a role in cooperation and promotion.
In the completion of this work at the same time, the leisure period also with other colleagues in the sale of project forum maintenance work, also made a necessary achievement.
Although the market research work of the marketing department has entered the right track, but is still in the initial stage, need to improve and enhance a lot of places. My work also lacks the necessary heart initiative, communication is slightly insufficient, the market sensitivity needs to be improved. The depth and coverage of the report needs to be improved. Will be in the future work of learning, continuous improvement, and gradually promote the market research work, for marketing decisions and project sales work to make their due contribution.
Marketing Department individual year-end summary of the work of the model (three)20xx year-end summary of the Ministry of Marketing and 20xx work plan a time passed, snap your fingers, the year is nearing the end, the past year in the leadership and colleagues care and guidance, the Ministry of Marketing to carry out a series of work, and accumulated some valuable experience from which a little gain, but also recognized the Ministry of Marketing in the work of some of the shortcomings. Some of the shortcomings in the work of the marketing department. Now the year's work is summarized as follows:
First, the market work review and analysis
(a) work review
1, push the work; this year's marketing department of the push publicity,
2, advertising; this year, mainly in the newspaper media, text messaging and so on to do the stage of publicity. By sending free publicity information to the public in the form of short messages to enhance the visibility of our school and increase public awareness.)
3, promotional cooperation; this year, with the north city center around the home stores for cooperation, through free to the business to provide our school promotional bags and promotional materials to consumers free of charge to achieve a new publicity campaign.
4, website content update and promotion:
(1) website content is constantly updated (to determine the weekly update of the website content, and by browsing other sites to learn from others to enrich the highlights of our website);
(2) through the network channels can be relied upon to publicize and promote, and strive to achieve the effect of low investment, high feedback. (Through the Baidu promotion to start the implementation of marketing work, and through other sites to publicize and promote).
5, the publicity material modification, preparation and collection work; in the school under the leadership of the leadership of the completion of the revision and preparation of the examination strategy and has been printed and distributed, and the new leaflet R & D modification. At the same time also on the market sales and printing press exercise book situation mapping survey.
6, collaborative work; actively cooperate with various departments to do a good job, with the Ministry of Personnel, the Ministry of Teaching, Teaching and Research Center, the Ministry of Consulting, one-on-one and other departments of the work of the smooth connection, and did not appear a big problem;
7, internal training; corporate culture, consulting process, enrollment methods, telephone sales skills in several aspects of the production of ppt training for campus staff.
(B) work analysis
1, annual work analysis: the marketing department has done a good job of most of the publicity work, cooperative promotional work and synergistic work, a year continued in the total, branch schools around the community to push the ground in the major media, the network for publicity.
2, the annual work is not enough: the main work of the marketing department is basically divided into four parts: market research, brand publicity, marketing planning, corporate culture activities. Annual work focus on the basic brand publicity and corporate culture activities, due to the establishment of school departments soon, the two work for the most important reason, and on the other hand, there is also our marketing department work is not in place, and other departments do not coordinate in a timely manner. If you do not do timely market research work, understand the development of related industries, understand the shift in consumer demand, then the brand publicity is not a good premise, which is our shortcomings.
Strengthening of other departments, especially the Ministry of Personnel, the Ministry of Consulting communication still needs to be strengthened, so that the publicity activities more targeted, more help to increase performance, but also our marketing department needs to improve the aspect.
slack corporate culture and team cohesion activities planning work, this is also our annual should follow up and strengthen the aspect.
Second, the review and analysis of the cost input
(a) cost review:
The main cost of the marketing department is mainly the production of printed materials. The main body of the year's cost distribution is relatively even. While the cost of printed materials is an upward trend, part-time wages according to the amount of task completion for the issuance of a downward trend, advertising and publicity invested in the information newspaper and the Spring Festival, SMS three aspects.
(b) cost analysis:
1, positive factors: the whole school market costs are downward trend, in the basic protection of printing quality, publicity effect, part-time application of the premise, basically strive for the lowest price in Kunming market. ("Three Strictness and Three Truths" thematic education summary report)
2, negative factors: the market is the sales of the pre-war, if the entire sales effort is compared to a war, then the market is like the air force and artillery, bombing the target with aircraft explosives, and then send the attacking force to carry out point-to-point attack, which is the consulting signing of the customer The process. If there is no good pre-publicity, event planning, relying only on the personal ability of the consultants, performance is difficult to have a qualitative leap. Of course, the premise is that the cost is reasonable, strong sales, close teamwork, marketing the right way.
Three, the construction of the market team review and analysis
(a) team building performance review:
1, the entire market department **** two people, one is the market director, a marketer, failing to meet the needs of the work.
2, although the department has fewer staff, but the role of each person is indispensable.
3, the team's execution has been enhanced, although the market staff have changed, but due to the selection and daily management process of strict control, so each market staff work very smoothly.
(B) analysis of team building
1, the analysis of positive factors: the main responsibility of the supervisor is to control the entire department responsible for the process of work, marketing and publicity activities, planning and organizing, implementation and summary of all the paperwork. Fewer people easy to coordinate, can understand the dynamics of subordinates in a timely manner. In the daily management to take the form of daily work management, to a certain extent, you can understand what it is doing? How to do? In the monthly report, and communicate with its progress and shortcomings in the work, from the system requirements and psychological impression of the market staff feel the seriousness of the school, departmental management, so the implementation of the subsequent increase. Management requires it to learn to raise questions, problem solving, so that the market staff encountered problems first associated with the solution to the problem. At the same time to establish his sense of responsibility, the phenomenon of excuses, looking for reasons to reduce the problem, and gradually set up a "problem solving is the responsibility of" the professional conduct.
2, negative factor analysis: in the management of the existence of too strict place, resulting in subordinates feel more pressure, due to the strict management, too much constraints on the development of their personality, resulting in poor stability. After the discovery of the above problems, timely adjustment of ideas.
Four, summarize the main problems
(a) business knowledge is not familiar with the need to strengthen learning. Market Department full-time and part-time personnel exist on the business just not familiar with, resulting in out of publicity can not be expressed clearly with the customer, resulting in the loss of customer base, in the annual market I will actively organize all kinds of business learning and training.
(B) market cost data still need to be improved. Although the market costs are clear, but there is no summary of the various types of costs within the department, in the next year will focus on improving, together with the Ministry of Finance, to produce a monthly breakdown of market costs, a more effective understanding of the market spending and results!
(C) the weak sense of reporting needs to be strengthened. Because the report is not timely caused by a lot of things delayed, in the year the market will certainly strengthen the implementation of the reporting system.
V. Suggestions for school development
(a) Strengthen the training of middle-level staff
The middle level is the cornerstone of a school, at present, our middle-level team is stable, although the level of the level of the level of the overall limited, and more need for leadership and related departments to organize training and effective learning mechanism, build effective communication The platform, so as to get the overall enhancement and integration.
(B) to strengthen the staff of each department to refine the duties
Although just entered the school time is not long, we found that the staff of each department's duties can not be clear, resulting in part of the work is not in place, resulting in a certain loophole, it is recommended that the development of each department of each post staff duties.
(C) to strengthen the team building work
As the school is moving step by step towards the formal, more and more people, it is recommended that without affecting the normal work of the case, combined with the department, the staff situation to organize appropriate activities, conducive to the strengthening of the assistance between the departments and team cohesion!
(D) to strengthen the business knowledge training
As the Department of Marketing and Consulting is mainly to collect data, negotiations and other two aspects of the work, which requires us to constantly enrich their own, when to understand the latest market dynamics, and effective communication with the customer, so I suggest that the business knowledge training as a regular.
Six, the annual work plan
1, continue to carry out the work of the ground push
2, to carry out the full cooperation of the industry
3, multi-directional market publicity
4, responsible for the completion of the tasks issued by the higher leadership
Above is the annual summary of the work of our marketing department. As the saying goes: "little by little, make extraordinary", in the future work, whether the work is boring or colorful, we have to continue to accumulate experience, and colleagues together *** with the efforts, hard work, hard learning, and strive to improve the quality of the marketing department's own business, the development of the school to make the greatest contribution.
Market Department of individual year-end summary of the work of the model (four)A year will pass again, from xx in xx, I transferred to the market management of the Department of the six so far has more than three months, in these months of work, I am open-minded to colleagues to ask for advice from familiar personnel, familiar with the commercial tenants, familiar with the knowledge of the business to do from the little bit by little bit to do to make themselves able to be quickly accepted by the staff and the commercial tenants and recognized, and therefore So that I can be quickly accepted and recognized by the staff and merchants, so that I can quickly enter the role of taking up their own responsibilities, and cooperate with the manager of the business department to do a good job in business management. Now on their own work in these months to do a summary:
First, the operation of the work
less than a year after the opening of the Department of Management's work has been on track, but how to revitalize the market, pulling popularity, it is imperative. I am in charge of the fish market and pet market opening time is late, from the station is also far away, many people do not know the logistics park and the fish market and pet market, so come to shop for less people. And I came to the market seven to do the first thing, is to let the majority of consumers know and understand our fish market and pet market. Our original Saturday dogfighting activities have attracted some popularity, but the fish market has not held any activities, and the pet market activities are too single, just carry out the dogfighting this activity is very insufficient.
For this market situation, after repeated brewing and multiple investigations, x month we successfully planned and organized xx activities. From the planning of the competition program, the participation of merchants, advertising, has been to the deployment of personnel, organization, activities held, etc., although I have done a lot of work, but at the same time also got the leadership and everyone's support and help, so that the event can be carried out smoothly, and the majority of consumers and merchants later reflect is also good. The success of this event was held to a certain extent to improve the visibility of the popularity of the drive, but also to achieve our expected purpose and expectations, but also to bring their own confidence.
After the successful planning and organization of the xx, xx Festival Golden Week I planned and held a logistics park aquarium world of the first promotional activities - "buy xx yuan to send xx yuan," the activities of the pet market, "show evaluation" activities. The "Show and Evaluation" activity of the pet market. With the success of the previous event, these two events were also very successful. In particular, the fish market's "buy xx yuan get xx yuan free" campaign has been recognized by the majority of merchants, promoting the fish market's Golden Week sales and increased customer traffic. In the early stage of the activity, the fish market has been relatively low, and the merchants were very anxious, many of them could not accept the "buy xx yuan to get xx yuan" activity of xx yuan costs borne by themselves, and some of them have been very hesitant because of the fear that they have never organized a similar activity, and whether or not it can be done. But in order to do a good job of this first fish market promotional activities, I actively mobilize, many times to find merchants to talk to, and constantly do the work to persuade them, so that merchants will be difficult and worry about one by one, one by one to solve the problem, so that they finally approved of my activities and actively participate in the program, we screwed together, *** with the efforts to do a good job of this activity. After the end of the event, the reflection of everyone is also good, merchants have said: the future of the fish market promotional activities to be held more often, and to a variety of forms, they will certainly work with all of them to actively participate. While doing a good job in the above promotional activities, we will also be the original pet market dogfighting competitions into a series of competitions, held every Saturday, each time to the scene to watch the audience of about 300 people, has been very popular. With a good start, I'm going to work harder and harder to keep pushing the envelope, and try to make the market a better place for the seventh division.
Two, management work
As I went to the market to work in the Department of the seven time is not long, and a lot of energy and time are spent in the operation of the work, so the management of the work has been active in the efforts to assist, cooperate with the other two managers to carry out the work. First of all: we have established and improved the rules and regulations to the system to constrain the behavior; Secondly: to strengthen the personnel management, maximize the staff's initiative. I think the success or failure of an enterprise lies in the people, human factors determine other aspects, everyone has their own strengths and weaknesses, only to know the best use of people, maximize their advantages, minimize the shortcomings, in order to give full play to their talents. At the same time, we also want to create a relaxed working environment and atmosphere for employees, will affect the efficiency of the external objective factors to minimize, so that employees feel in the market seven can play their own talent.
Third, the future work plan
1, business work: the fish market in the next year will be held in a large-scale fish show activities to attract consumers to visit the site; pet market will be held in various types of animal fighting competitions, not simply just the current dogfighting competitions. We have to expand the competition to diversify the various competitions, so as to attract popularity and expand the popularity of the pet market.
2, management work: the future will continue to improve the rules and regulations, strengthen the management of personnel, through the form of training courses, professional knowledge of staff training, so that they become experts in the hands of the majority of customers and merchants to provide better, quality service. At the same time, but also the implementation of the regular meeting system, held on a regular basis, in a timely manner to understand the dynamics of the thinking of the merchants, to understand the business situation of the market, in order to identify problems in a timely manner, to the right remedy, to solve the problem.
3, investment work: I hope that under the existing conditions, with the influence of merchants and capital investment in investment. The vacant area of the market using merchants to invest, merchants benefit from the way to attract investment, in order to achieve the merchants to develop the purpose of the market. This practice can avoid unnecessary waste. Pet market to take advantage of the investment of merchants, in the vacant area to build sheds, the construction of pigeon market, the merchants themselves to attract investment, to give certain preferential policies to achieve the purpose of mutual benefit.
4, their own quality: this year I have done a great effort to improve their own quality, but still far from enough. In the future work, to learn with an open mind, combined with their own practical learning, more study. Strengthen the study of professional knowledge, so that they are proficient in business knowledge, become a connoisseur, business insiders; but also to learn advanced business management experience, improve their own thinking, organizational skills, coordination skills and judgment, and strive to be able to combine theory with practice, to adapt to the requirements of the times, and continue to improve their own qualities, so as to make themselves a hard-working, learning managers.