What are the prospects for the future development of marketing?

1. Marketing, international trade, strong demand for professional marketing, international trade this year, the university enrollment situation is ideal, the employment situation of graduates in recent years is also good. With the localization of foreign enterprises and domestic enterprises to speed up the pace of internationalization, high-quality marketing personnel and international trade talents will be more and more in demand. Marketing, computers, secretarial and other ten occupations to become the latest hot professional jobs this year, this is the reporter today from the Beijing College Graduates Employment Guidance Center organized by the capital of college students employment and internship seminar was informed. The basic situation of supply and demand in the national part of the talent market in the third quarter, Fourth, the hot specialties are relatively concentrated, the competition for talent is becoming increasingly fierce. From the statistics of the third quarter, marketing, computer, construction, engineering management and other professions are listed as the number of jobs around the top ten, especially in Shanghai, Shenzhen, Chengdu, the number of demand for these four professions more than half of the total number of jobs in the region, reflecting these professions have become a hot specialty in the market, the competition for these professionals around the world is also very fierce. Shanghai, Beijing, Shenzhen, three cities in the recruitment of the forefront of the profession is concentrated in marketing, computer networks, machinery, business management, foreign languages and other professions. 2. Marketing Professional Profile: As long as there are products and services for sale, there will be sales positions in the recruitment. For industries with a technical background, such as telecommunications and software, the demand for sales will continue to be high. Even in non-technical fields, sales positions have been one of the most in-demand job categories. Compensation Levels: Compensation varies widely in sales positions, with many positions offering a small base salary because compensation is based solely on sales performance, with commissions paid for every sale made. For salespeople whose salaries are based on sales performance, the pressure is enormous. But at the same time, the rewards are huge. Expert advice: The qualities needed for a good salesperson include a positive drive, a persistent attitude, the skill to communicate well with others, the ability to inspire trust, and the ability to create a comfortable atmosphere in a negotiation. College graduates with little or no sales experience who have their eye on a sales position with a company should learn as much as they can about the company to increase their chances of success. Regardless of the level of education received, salespeople should have a comprehensive grasp of the products and services they sell. More importantly, salespeople should be able to effectively communicate product and service information to their customers. It is recommended that students read more books on sales techniques, participate in promotional activities organized by some companies (recruiting part-time salespersons or promoters in schools), and go to some professional websites and forums to communicate with those masters, such as the China Marketing Communication Network: www.emkt.com.cn . 3.marketing employment direction main employment direction: this specialty training has a relatively solid foundation in Marxist economics theory, familiar with modern western economics theory, more proficient mastery of modern economic analysis methods, broader knowledge, with the ability to expand to the penetration of economics-related fields, can be in the comprehensive economic management departments, policy research departments, financial institutions and enterprises engaged in economic analysis, forecasting, They are capable of engaging in economic analysis, forecasting, planning and economic management in comprehensive economic management departments, policy research departments, financial institutions and enterprises. There is a wide range of employment paths in the market economy. 4. Marketing Employment Prospects With the convergence of China and the world economy, the employment prospects of marketing personnel across the board, ranked among the top three in the list of demand for talent. Marketing to the study of comprehensive marketing activities and its laws as the goal, it is through the discovery of customer needs, and will be transformed into requirements for products and services, and then through effective promotions, distribution channels and pricing strategies to maximize the satisfaction of customer demand. Marketing as a system composed of enterprises, customers, and related environmental factors, reflecting the mutual coordination between enterprises and customers under certain environmental conditions. Due to the complexity and variability of the environment facing the enterprise's marketing, and thus the marketing decision-making system is a semi-structured system, the decision-making of this type of system contains a large number of uncertainties, the lack of procedural work paradigm.