Sobey Digital Technology Co., Ltd. was founded in 1997, is the largest domestic broadcasting equipment industry, to provide system technology solutions and implementation of system integration of specialized large-scale enterprises. It is mainly engaged in the research and development, production, sales and service of multimedia equipments and systems for professional TV program production, and is ahead of other domestic counterparts in the four aspects of product development, technological innovation, technical service, and the adoption of high and new technologies.
The company has a registered capital of 80 million yuan and net assets of over 100 million yuan. In April, 2003, Sobey Digital cooperated with Sony Corporation, a famous international enterprise, to become a sino-foreign joint stock company, and in 2004, it officially became a member of Sony Group.
Sobei now has more than 1,600 employees, the average age of the staff is 28 years old, and 96.2% of the employees have a university degree or above. The company is headquartered in Chengdu, Sichuan Province, with a branch in Beijing. The headquarter is located in Chengdu Hi-Tech Zone, Singapore Industrial Park, a beautiful environment, advanced facilities, nearly 10,000 square meters of the headquarters building with administrative, financial, planning, procurement, sales management, technology research and development and product production and other departments, fully responsible for the efficient operation of the company; Beijing branch is mainly responsible for the market publicity and promotion, in addition to a research and development center. The company's sales and service network covers the whole country, with subsidiaries engaged in sales and service in Shenzhen, Chengdu, Beijing, Shenyang, Shanghai, Wuhan, and more than 30 branches throughout the country.
The company's products are based on the basic market of program production in the broadcasting and television industry, and the products are involved in a variety of production, distribution and digital audio-visual materials and many other fields. A number of products are widely used by television stations at all levels and various professional user units across the country, and the number of users has exceeded 5,000. The company's business performance has maintained an annual growth rate of 30% for several years, and its turnover in 2006 exceeded RMB 500 million.
Sobei, as a member of Sony Group and one of Sony's overseas technology development centers, has greatly improved its own basic research and development capabilities. Joining hands with Sony in broadcasting technology and multimedia technology, Sobei is determined to provide advanced solutions, high-quality products and considerate services to the majority of users. At the same time, Sobei will keep in line with the development direction of international digital TV technology, and with strong strength and confidence to fully develop overseas markets, to show China's products and technology in the international market environment. China's broadcasting industry is in a period of change, change brings competition, but also brings Sobei new development opportunities. Sobeys has really risen from an equipment provider and network system integrator to a professional design and consulting service provider capable of providing total solutions. In the future, Sobei will develop more complete technical solutions applied to program remote transmission, interaction, online live broadcasting, digital TV and other application systems, and continue to take the broadcasting industry as the core, and gradually expand to the government, the military, public prosecutors and law enforcement, education, sports, medical, security and other industries.
In 2004 Athens Olympic Games, Sobei, Sony, CCTV jointly developed the successful implementation of the Olympic remote program network production system, fully verified Sobei's technical strength and development potential. On this basis, the 2008 Beijing Olympic Games is also bound to bring a new peak of development to Sobey.