1 hair salon type
Hair salon type of beauty salon appeared in the primary stage of the beauty industry in China. Generally two or three barber chairs, two or three beauty beds, called "beauty salon". From the point of view of the history of beauty development, hair salon type beauty salon basically inherited the Hong Kong and Macao along the road of the development of the beauty industry, in the early stage of the development of China's beauty industry, hair salon type of beauty salon, played a great role in exploratory.
2 Salon type
Salon type of beauty salon, is the experience of the brutal market competition, survived a form of beauty salon. This type of beauty salon, there are more high-grade hardware facilities, such as: spacious venues, clean décor, good hygiene, elegant environment; but also very good software, such as the master of the beauty therapist, in addition to should have superb technology, but also should be educated at a higher level, a convincing aesthetic cultivation, with a certain degree of knowledge of psychology and psychological communication skills; engaged in the general beauty services of the beauty lady , after mastering the actual operation of the technology, in terms of language expression, verbal communication, have carried out specialized training.
3 therapeutic
Therapeutic beauty salons are more common, such as the beauty department of the hospital, a number of traditional Chinese medicine to formulate their own treatment of various kinds of blemishes or other problems with the skin of the beauty salon and so on. This type of beauty salon, somewhat like a hospital outpatient department. The relationship between customers and beauticians is similar to that between doctors and patients. Of course, there are differences, for example, if the customer is dissatisfied, he/she can raise the issue in a straightforward manner, or even stop the treatment and change the beauty salon without hesitation. With the changes in the healthcare system and the increased demands on salons, this segment of salons began to transform. Some withdrawn, some contracted, but also because there are some visionary young and middle-aged medical experts to join, they start from the human physiological structure, careful research, exploration and the introduction of effective beauty supplies, the treatment is really introduced to the beauty salon.
4 leisure type
Leisure-type beauty salons, health care, entertainment industry is attached, located in hotels, gyms, nightclubs, swimming pools and so on next to. This type of beauty salon, mainly for tourism, entertainment, sports after the people, to provide supporting relaxation services. One is a one-stop service, improve the quality of service; the second is to use all the equipment, venues and projects to increase business income, so that the enterprise is more competitive.
5 enjoyment type
Enjoyment type of beauty salon, is the product of our specific economic period. It is decorated with luxury, pomp and circumstance, expensive charges. In a particular period of economic development, some people seized the opportunity to complete the primitive accumulation of capital, many Hong Kong, Taiwan businessmen and foreign investors, attracted by China's reform and opening-up policy to invest. Prompted by a variety of factors, China's consumption level once once increased, many luxury hotels, restaurants, song and dance city and other places of pure consumption and luxury beauty salons also came into being as a result.
6 Specialized
With the further segmentation of the beauty consumer market, as well as customer consumption is increasingly showing diversified, personalized characteristics, at the same time, with the rapid changes in beauty technology, a variety of high technology content of beauty products, beauty equipment, beauty equipment continues to introduce new, so that the beauty service is more and more towards the direction of specialization, refinement of the development. In recent years, a variety of forms and "beauty" related to the emergence of specialized stores is a good proof.
Currently on the market are common beauty store: weight loss (slimming, slimming) store, SPA spa, perfume station, cosmetic stores, nail salons, color consulting studios, make-up stores or image design (modeling) studio, painting store, dental beauty store, men's beauty salon. The emergence of a variety of specialized stores, beauty services, the inevitable product of the social division of labor, it is very easy to form a chain, networking, large-scale operations, is the only one in the future small and medium-sized beauty operators can be used with the membership of the beauty salon, comprehensive beauty centers than the business model.
7 Membership type
With the expanding number of professional women, and their social role in the workplace, the business world plays an increasingly heavy weight, professional women have become the most active in today's beauty salons, the most spending power of the main consumer groups. These professional women's functional requirements for beauty salons have far exceeded the traditional beauty salon "facial beauty" category, and into the "whole body overall beauty" "psychological beauty", and even the workplace socialization, psychological beauty. Even the workplace communication, psychological counseling, emotional comfort, marriage and family problems consulting, beauty course training. Therefore, they need to find a place to meet their "various beauty" needs, but also suitable for their "social status" of the leisure services, so the membership system for this specific group of people to provide services to the beauty salon came into being.
The seven different types of beauty salons mentioned above have their own different services and facilities, their own business models, their own fees, their own target consumer groups, and have formed their own different cultural connotations and corporate style. But with the expansion of the impact of beauty on people's lives and in-depth, people's understanding of beauty to improve the consumer attitude of reason, the domestic beauty salon will be led by a specific law, towards a good direction of development, in a virtuous cycle of operation steadily forward.