Terminal sales: refers to the sales of products directly to consumers, the advantages of terminal sales is that you can directly face the consumer, to better understand the needs of customers, and at the same time can be on-site product demonstrations and trials, which is conducive to improving sales results. However, terminal sales need to invest a lot of manpower, material and financial resources, including rent, personnel wages, inventory costs, etc., and the sales volume is often not easy to reach a certain scale.
Channel sales: Channel sales is to sell products through middlemen or other agents. Channel sales can be sold through intermediaries or other agents, can cover a wider market, and at the same time can reduce the enterprise's inventory and capital pressure. However, channel sales need to take into account the profit margins of intermediaries and other agents commission and other costs, and need to spend a certain amount of time and energy to maintain channel relationships.