A mask, a can of hand sanitizer and a bottle of wine have become the best items and life-saving medicines for our relatives and friends. Medical supplies are in short supply. As the simplest medical supplies, masks are in short supply all over the world.
Every drugstore posted a notice that masks were sold out, and countless online stores could not send them out. It is always a failure to book facial masks online at intervals every day. Overseas regions such as Japan and Hong Kong are lining up to buy masks.
Medical masks and other materials have been under the control of the government and urgently used in the first-line rescue site. Our car companies are donating tens of millions of materials and launching global procurement, hoping to ease the tension on the front line.
SAIC-GM-Wuling began to produce masks, BYD began to produce masks and disinfectant, and Guangzhou Automobile Group also began to produce masks. With the recovery of traditional mask production capacity and the release of new production capacity, it is believed that the tension of mask, an important material, will be alleviated soon.
If the mask is the last line of defense that we have to go out, then the air conditioning and filtration system of the car is another layer of protection. Geely and GAC have started the research and development of medical-grade air filtration, and they have been mass-produced and listed quickly to protect users as much as possible.
Automobile manufacturers donated materials to the front line to fight the epidemic, and cross-border production of masks greatly eased our psychological pressure, while N95 class cars gave us an extra line of defense, but these efforts were not all.
We still don't know how the masks produced by SAIC-GM-Wuling, BYD and GAC will be distributed, because it has not been announced whether they will be used in their own factories, first-line medical care or distributed to the public.
In order to alleviate the anxiety of car owners, the new forces of building cars are one step ahead. Xpeng Motors provides 15 masks for its car owners, prospective car owners and customers who are interested in paying for it free of charge.
Weilai Automobile, an independent luxury electric vehicle brand in China, took the lead in providing epidemic prevention kits for all car owners, including two N95 masks and six ordinary masks, which were delivered directly to the designated places of car owners and given priority to Hubei users.
Then, GAC Weilai, a joint venture between GAC and Weilai, launched a free appointment activity for masks in its users' community. Hubei province and medical staff will be given priority in the first batch, and then all the appointments will be met.
Internet car companies have narrowed the distance with users in a self-operated way, and now they have further narrowed the relationship with users through mask supply services. I think this is also a problem that traditional car companies need to seriously consider in terms of user maintenance.
The significance of users to car companies is the source of sales, but for traditional car companies, car dealers are their biggest customers. Thanks to the long-term brand effect, dealers may not need much effort to get a certain amount of sales.
For second-and third-tier car companies and new car-making forces, it is not a simple matter to obtain a user and obtain a sales performance. If the first-tier car companies face fierce market competition, for them who are struggling, competition is a tragic life and death.
It is time for automobile manufacturers to seriously reconsider their relationship with dealers and users. As an important part of maintaining users, besides sales volume, the breadth and depth of the relationship with users will be the most important cornerstone for the future development of an automobile enterprise.
We often emphasize that users are God, and users from all corners of the country will have different needs. Car companies should listen to users' opinions and really think what users think while building cars behind closed doors. I think this kind of car will sell well.
If automobile manufacturers, in the process of designing and manufacturing automobile R&D, don't just treat the drawings and parts in front of them as cold objects, but as a car with temperature and love. Use the love of users to complete automobile manufacturing, so that such cars are not afraid of quality defects and do not have to worry about sales.
It is true that your car should provide our users with a stable and functional car experience, but this is not the whole of a car, not just the cold connection between things, not just masks, but the warmth and coldness between people.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.