Wen | China Business Towers Strategy Zhang Wei
From the initial "a cover is hard to find", and now no one asked for, due to the epidemic suddenly popular "mask economy" is The first time I've seen this, I've seen it in the past, and I've seen it in the past.
With the current domestic epidemic under effective control, the demand for masks is further reduced. The production capacity of mask manufacturers has a clear supply exceeds demand situation. The aggressive mask industry chain during the epidemic, the market rationality slowly return. And the aftereffects of the frenzy, is also showing.
Mask economy: once the new wind mouth of wealth
The sudden epidemic, brought fire mask.
From limited to special groups of labor protection supplies to the daily life of the entire population just need, in the epidemic date, masks have become a hot hot commodity. The huge market gap, anxious panic and other multiple factors superimposed, make the rush to buy masks become the norm.
At that time, the national production capacity of masks was seriously insufficient. Compared to the usual, the price of the masks on the market doubled several times, and more critical is the price of the market. There's no doubt that the masks were a real "windfall" at the time.
Windfall, the money has long heard the wind. A large number of hot money have flocked to the mask industry chain.
As a result of lax regulation, the technical threshold is low, many small workshops started as the entry into the mask industry "new forces".
Enterprise search data shows that February-April this year, masks and meltblown cloth-related businesses, the average monthly registration number of about 20,000 and 2,000. March masks related to the registration of enterprises, compared with the February rise of 388.2%.
The mask economy is not only a small workshop, but also a strong manufacturing capacity of the regular army. Whether it is a car BYD, or the production of air conditioning Gree, and even the production of glass NanGlass, are quickly on the mask production project. Data show that there are more than 10 A-share listed companies were included in the mask production concept, at least 6 related concepts of the company stopped more than 10 days. A number of listed companies said clearly, masks and other products, rapid growth in sales, driven by rapid growth in operating results in the first quarter.
Above the wind, the first to enter the game fully enjoy the market dividends. Rumor has it that in March, when the supply of masks exceeds the demand, a mask production line is mounted, and the cost can be recovered within three days.
The mask "concept" has also spawned a lot of tycoons, including Ogilvy Medical founder Cui Jinhai, whose fortune has risen because of the mask's help. 2019, Cui Jinhai with 3.4 billion yuan of wealth, ranked "Hurun Hundred Fortune List" No. 1204, and according to the "2020 Hurun Global Rich List", Cui Jinhai's wealth has increased to The company's business is a very important part of the company's success, and it's a very important part of the company's success.
In addition to Ogilvy Medical, Yuyue Medical's market value from January 20, 2020 to February 28, 2020 is the second largest increase, reaching 62%, with a market value of 35 billion yuan. Compared to the 2019 and 2020 "Hurun Hundred Rich List", Wu Guangming, founder of Yuyue Medical, has increased his wealth by $660 million.
The boom in the mask business has also spawned a surge in the mask industry chain. Mask production of the core equipment mask machine, a machine hard to find. At the time, the premium was even as high as ten times. Meltblown fabric is an important raw material for masks. Meltblown fabric prices from less than 20,000 yuan per ton before the epidemic, to the end of February, rose to more than 200,000 per ton. The highest was 520,000 per ton, an increase of more than 20 times.
At that time, the mask is the best business in the world, not one. The mask economy even spread to the WeChat circle of friends.
A value investor who once claimed to have "bit faith" invoice circle said: masks, goods, 20,000 pieces of postage.
The micro-business girl who sells masks and lipsticks all year round has changed her advertising style from "Harmony" to "Happiness", and left her phone number on the mask picture in a simple and brutal way.
Carnival curtain: hot money retreat, a chicken feather
mask industry entrants said: "wind mouth below, often a cliff."
With the domestic epidemic control to the good, as well as from the various sizes of enterprise capacity to fire all open type of accelerated production, the domestic mask production capacity also appeared in the situation of supply exceeds demand.
Price plummeted by one-third, the lack of relevant qualifications mask manufacturers can not ship, meltblown fabric prices waterfall plummeted ...... signs that: mask business, no longer "money printing machine".
More noteworthy is that in the market flipped two months of hot money, but also after eating and drinking, chose to retreat.
Business information shows that, as of June 5 this year, the business scope of enterprises containing the keyword "meltblown fabric" of the number of cancellation of the cancellation of 45 enterprises. The business scope of business containing the keyword "mask" of the revocation of the cancellation of the number of more than 10,000 enterprises.
Eyeball data show that May 2020, mask-related business registration has declined, the monthly new 10,283, with April compared to the ring growth of -70.84%, May 2020, meltblown fabric-related business registration of 1,728, with April compared to the ring growth of -57.60%.
Industry insiders believe that for this big withdrawal of lobbying, regulatory stringency or a trigger. Recently, the relevant departments to strengthen the control of the industry, focusing on strengthening the quality of non-medical masks export supervision.
In the current market environment, many late entrants have expressed regret . The coolness of the market is also reflected in the WeChat circle of friends. The "value believers" in the cryptocurrency circle and the micro-business girl, also downgraded the mask business.
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