Nearly a month, the Shenzhen Market Supervision Bureau to organize and carry out the city's rectification of network search bidding ranking chaos to regulate the Internet advertising unified law enforcement action, the implementation of the Shenzhen Black Hat action in the industry remediation of the relevant requirements. Inspection found that the Shenzhen bidding ranking advertising illegal problems are mostly concentrated in the medical field, in the 16 cases that have been investigated and dealt with, involving medical advertising 9 cases, accounting for 56.25%; followed by education and training ads 4 cases, accounting for 25%.
The extensive screening of Sogou, Sogou, 360 search, and Sleipnir
The bidding rankings have triggered a series of Internet search chaos. Such as search results are full of false information, search certification, "pointing the way" fake websites, search engine abuse of dominance. Shenzhen Market Supervision Bureau of network search bidding ranking illegal behavior ** crackdown. At the same time, the development of Shenzhen citywide "to rectify the network search bidding ranking chaos to regulate the behavior of Internet advertising work program", based on their own responsibilities, to strengthen the management of Internet advertising legislation, increase the Internet illegal advertising rectification efforts, and compaction of Internet advertising publisher's main responsibility to establish a long-term mechanism for the work of the three aspects.
"In the early stage, the Municipal Market Supervision Bureau, after many organizations and deployments, used its Internet monitoring platform to conduct extensive screening of advertisements placed by four head search engine service providers such as Yes, Sogou, 360 Search and Sleipnir." Shenzhen Market Supervision Bureau said, law enforcement officers will keyword search focused on people's livelihood closely related to tourism, medical, health care, finance, wealth management and other areas, through the ** batch of more than 200 illegal clues for further verification, and electronic solid evidence, ** finally locked 23 clues for key remediation.
The inspection focused on unfair competition, false propaganda, failure to fulfill the relevant responsibilities and other violations of the bidding ranking paid search advertising. During the action, the Bureau checked offline suspected illegal subjects 45 times, locking the illegal clues 23 cases, investigated and dealt with 18 cases of illegal behavior, filed 16 cases, special action ** to combat the effect is remarkable, the filing rate of 69.57%.
Medical advertisements utilizing patients and celebrity endorsements were investigated and dealt with
The inspection found that the problem of illegal bidding ranking advertisements in Shenzhen is mostly concentrated in the medical field.
A hospital in Bao'an District claimed on its official website that it "adopts layered invisible incision technology, with good post-operative recovery, invisible incision, open-eye dexterity, and closed-eye naturalness?"
The use of advertising spokespersons as a recommendation, proof, which is medical, pharmaceutical, medical device advertising shall not contain content, but many organizations have repeatedly crossed the line. Futian District, a dental clinic in its website using the name of the patient and the image of the star for the product to prove. Law enforcement officials opened a case against it.
Law enforcement officials checked a dental clinic in Longhua District, and found that the advertisement of "proper protection can be used for almost a lifetime" was marked on it. At the same time, the clinic's website is also marked "properly protected can be used for forty years" and "morning dental implants, normal diet in the afternoon" and other advertising terms. Law enforcement officials immediately fixed the evidence on the spot, and the party in violation of the provisions of the Advertising Law, to be investigated and dealt with.
The ability to speak English 24 hours a day in 3 months? Check!
The education of young people is the focus of the majority of parents ** for the focus of attention, bidding ranking advertisements illegal another "disaster area" is the education and training class illegal advertising.
Baoan District, a kindergarten in its own website containing "children enrolled in 3 months, with the ability to speak English 24 hours a day, 3 years to master 3000 vocabulary and foreigners barrier-free English communication" and other advertisements, suspected of making express or implied guarantees of the results of education, training, commitment to the content of the illegal behavior. After an on-site investigation, the law enforcement officers to the parties in violation of the relevant provisions of the Advertising Law to be filed for investigation.
It is reported that the Shenzhen Market Supervision Bureau will continue to focus on the key illegal areas of bidding ranking advertising in Shenzhen, and continue to increase the monitoring, supervision and administrative guidance, while increasing the study of administrative interviews and other ways to urge search engine service providers to implement the network ** the main responsibility and obligation to continuously improve the bidding ranking management mechanism.