The company's brand name is very famous, but the products are almost all OEM companies?

When it comes to OEM, I think many people should confuse this word with OEM, to give an example, we can understand the difference between the two, such as Apple, we all know of a cell phone brand, its design, quality, after-sales service, etc., is their own control, the factory is only according to the requirements of production, which belongs to OEM; and OEM is not the same, such as Philips, seems to except shavers, lighting, toothbrushes, other electrical appliances are almost all the companies. This belongs to OEM; and sticker is not the same, such as Philips, as if in addition to razors, lighting, toothbrushes, other electrical appliances are labeled, to put it bluntly is that after you produce, use the brand Philips, and design, production, quality, after-sales and so on by the labeling of the manufacturer is responsible for, and Philips has nothing to do.

Well, to business, in fact, there are a lot of famous brand on the market, but the products are basically labeled, I'll summarize a few representative for you.

1, Philips

is my example above, belonging to the foreign brands, high visibility in the country, which we should know, especially its home appliances, Philips produces appliances with many loyal fans. However, most of the Philips appliances on the market now, in fact, has nothing to do with Philips.

January 2020, Philips said it plans to produce the sale of coffee makers, purifiers and other products in the appliance sector, focusing on the production of health care equipment. 2021 March, Philips announced that the appliance business sold to Gawasaki Capital, the transaction value of roughly 3 billion euros. So, now everyone now buy Philips appliances, can be said to be the national brand, the real Philips no longer produce appliances.

2, Hengyuanxiang

This brand I believe many people have heard of, very old brand, Hengyuanxiang, sheep sheep sheep, early Hengyuanxiang rely on this advertisement red up, and the reputation is quite good, it is very popular wool sweater. However, do you know? Nowadays, Hengyuanxiang is all labeled goods.

Because of business difficulties, Hengyuanxiang began the transition, more than ten years ago, the brand authorized to others, so that others use this brand to sell clothing, the quality of Well, it will be as fate.

3, Nanjiren

Speaking of labeling enterprises, this should be a lot of people know it, haha, now you go to the e-commerce platform search, Nanjiren brand really too much, there are clothing, electrical appliances, in fact, these standard Nanjiren brand goods, are labeled goods, not Nanjiren self-produced.

This goes back to 2008, because of market reasons, NJM learned Heng Yuanxiang, began to transform. Now the NJM, only to collect authorization fees, quality control is not strict, so you can also see a lot of buy the poor quality of the NJM clothing.

4, Yu Zhaolin

80, 90 after surely know a brand, but also count the old brand, is a well-known national brand. And now Yu Zhaolin and the above brands are the same, they do not produce clothing, the brand has been authorized to go out, the quality and other aspects are not asked.

5, Playboy

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This brand is also very famous, we know, in fact, Playboy was originally the United States of America, a positioning of high-end some of the large-scale magazines, and after the development of the hotel, modeling and other business, but this brand has never done clothing business.

The end of the last century, Playboy authorized the trademark to the Chinese agency, so you can see, there are a lot of online clothing labeled Playboy brand, the design is very localized.

6, Lachapelle

This brand is actually not bad, belonging to the listed companies, China's local brands. 2020 September, Lachapelle announced that because of the operational difficulties facing the transition, its business model is adjusted to "brand authorization + operational services", began to sell tags business. However, LaXiaBell and the brand above must have failed, at the end of November 2021 filed for bankruptcy and liquidation.

7, trend front

This brand can be seen in many shopping malls. Offline, part of the regional franchisee's supply model by the company all supply adjusted to the franchisee directly to the production supplier procurement, the company to the regional franchisee to collect trademark royalties. Online, will also authorize some e-commerce independent operation of the "trend front" brand stores, directly to the production of goods purchased from the supplier, the company to the e-commerce customers to collect trademark royalties.

8, Renhe Pharmaceuticals

This is a reputable brand, in everyone's mind, this is the old brand of the pharmaceutical industry, consumers are very trustworthy of this brand, but the fact is that we see a lot of labeled Renhe products, not necessarily Renhe self-produced. We go to the online shopping platform to search for Renhe, will come out of the drug capital Renhe, Renhe artisan, a healthy pouring Xin, etc., these are Renhe for the labeling production. And the labeling manufacturers produce an extremely wide range of products, there are health tea, face wash, masks and so on.

In fact, there are a lot of well-known brands, playing the labeling of this trick, such as scarecrow, red bean, camel, cartier crocodile and so on. Now the market seems to be "everything can be posted", we still know what big brands, keen on labeling production?