1. Product positioning (the first week)
The main consumer group positioning:
Fast food: pedestrian flow concentrated business district, living services sound neighborhoods and other integrated living body, large schools nearby.
Hotpot: the flow of people concentrated in the vicinity of commercial complexes, consumer groups to white-collar workers, middle and high-income groups.
2. Documents for (the third week to)
①Health certificate: take a color photo to the local Center for Disease Control and Prevention of the health certificate for employees, and later on the hot pot restaurant after the recruitment of staff, you also need to apply for.
② "name pre-approval notice": after determining the name of their own hot pot restaurant, to the business sector to get the "name pre-approval notice", but also to consult, hot pot restaurant how much area need to apply for food and beverage fire-related documents.
③ "Catering License" "Food Hygiene Permit": take the "Name Pre-approval Notice" of the original and copies and other information (hot pot store business premises of the housing lease contract or real estate certificates and copies, the person in charge of the original and copies of health certificates, photographs, etc.)
To the local health epidemiological department to apply for the "Catering License" (Food Hygiene Permit)
4 business license: for the "catering license" and "fire inspection qualified opinion", and then go to the business sector for business license. Required information: photographs, original and copy of ID card, house lease contract or real estate certificate and copy of the hot pot restaurant business premises, "catering license" and "fire inspection qualified opinion" and so on.
⑤ "Tax Registration Certificate": within 30 days after the business license comes down, go to the local local tax and national tax department to apply for the "Tax Registration Certificate", the required information: business license, hot pot restaurant business premises of the housing lease contract or real estate certificates and photocopies, lease contracts, ID cards and photocopies of other information.
3. Market research and site selection (the first week to the third week)
First selected alternative address business circle to investigate the flow of people in the business district and the composition of the population: to facilitate the analysis of the location of the site how much effective traffic can be converted into our target customers.
Surrounding competition survey: with the catering industry to form a competitive and mutually beneficial special relationship, the same type of hot pot restaurant competition, so the survey will be located around all the catering industry and other life services facilities are all included in the focus of the survey.
Survey site selection process:
1. Intentional selection of the business district: according to the flow of people, the business district, the level of commercial development of the preliminary determination of the alternative site of the approximate scope of the region.
2. To find out the region and can become a suitable store site stores: the steps need to constantly visit the region, contact the region's commercial body in charge of investment, intermediary organizations, store owners and landlords, looking for stores can be rented.
3. Further detailed analysis of the area: together with the previous step. Statistics on the flow of people, the structure of the surrounding population, neighborhood occupancy rate and the income of the residents of the district, you can be through the price of housing, to see whether the surrounding buildings have air conditioning, how much domestic garbage, how many lights are lit at night, and other side of the understanding of the relevant information.
4. Combined with the available stores and regional survey data to select the most advantageous store location
Site selection should pay attention to: store lot location, store area, the main structure of the interior, lifting the height of the shelf, water and electricity to meet the requirements of the parking space, the surrounding commercial and residential areas.
5. Some of the issues that need to be noted to rent a storefront: landlord or sublet, whether or not there is a qualification for outside rent. Rent payment method. Rent-free period agreed in advance. Allow extensive renovation, change the internal structure and pattern. Agree on the bearer of other expenses including property management and other related expenses. Determine whether there are disputes before the store, whether the relevant penalties affect the handling of procedures related to the opening of the store afterwards.
4. Decoration (simple process) (fourth to fourteenth week)
1. The cycle of at least 2-3 months, and the landlord agreed in advance that the rent-free period for the decoration.
2. First design the decoration program and decoration style design, determine the location of the store and pattern after the decoration program to modify, save
time, the overall style remains unchanged. Pay attention to the decoration design in line with the positioning of the store, while meeting the needs of use, aesthetic needs, health needs
requests and fire requirements.
3. Determine the location of the store after the first measuring tape, in advance to contact the decoration designers and construction workers, advanced demolition of the original decoration.
4. Finalize the renovation plan, sign the renovation contract, specify the cost, duration, payment and liquidated damages and other issues.
5. Specific construction sequence process: knocking down walls - water and electricity - masonry - carpentry - painting - installation (cabinets, doors, lights, flooring, air conditioning appliances) - cleaning -Furniture soft furnishings.
6. In accordance with the above process, according to each step of the respective progress and each step of the time required to reasonably arrange each step in advance of the start of the time (for example, materials purchased in advance, customized and external processing in advance of the arrangements for installation can be directly into the field), each step in an orderly and uninterrupted.
7. Project acceptance. (water, electricity and air conditioning, electrical capacity, smoke exhaust system, cash register system, gas system, lighting, network connection
connection, automation control)
8. Signing of warranty contracts.
9. Postpaid renovation in the need to pay attention to some of the small issues that continue to organize.
5. Recruitment (fourth to twelfth week)
1. 30-40 people are needed for the front and back hall a ****.
2. Recruitment begins at the same time as the store location is determined.
3. Before recruiting according to the actual situation of the store, to determine the number and layout of the store tables and boxes, field accounting roughly need employees
type and number.
4. Contact the recruitment media to determine the start time of the interview to determine the person in charge of recruitment and interviews, the development of recruitment information registration form, resume templates, interview venues, interview process, hiring criteria. (Service-oriented industry, should be added especially personality test)
5. Store manager, front office manager, fry master, chef, procurement or supply channels in charge --- These are the first to recruit, store manager, front office manager, fry master, chef and procurement is the most important positions, need to have enough experience practitioners.
6. Training (fourth to fourteenth week)
1. The first recruited store manager, manager training, focusing on the project and the company's familiarity with the corporate situation, corporate culture, and the overall positioning of the store and service standards to determine the mode of the store, the store to create a look from the soft conditions of the first responsible for the implementation of the person, the need for completely unimpeded communication and information transfer. The information is transmitted.
2. The front and back of the hall after the recruitment of personnel in place after the training in two parts, the first part of the unified corporate culture, service standards, the company's systems and rewards and penalties for the provisions of the training, the second part of the front and back of the hall separately, respectively, by the manager of the front office and the back of the kitchen cooks with the completion of the training of professional skills and training in service standardization.
3. Cultural training: people-oriented, enhance service awareness. Improve motivation, teamwork, saving consciousness, professional ethics and literacy education.
4. Standardized service at least includes: according to the functions of different stations, including greeting - seating - ordering - passing food - setting the table - dishes recommended - drinks recommended -Responding during the meal.
5. Training and evaluation.
6. Three days before the trial operation of all employees on the for, for the final program rehearsal, grinding and error correction.
Recruitment and training in two areas of special attention: service consciousness and personal temperament is closely related, so the recruitment of candidates in the character of the test and control is particularly important.
7. Need to develop norms and systems (the first week to 14 weeks)
1. Service standardization system.
2. Salary commission system
3. Shift and leave system
4. Reward and punishment system, before and after the hall distinction. Front open source, back to save money.
5. Promotion system.
Expanded content
Open a hot pot franchise should be considered
Open a hot pot franchise there should be considered what factors? Hot pot restaurant to join the industry has been a popular industry, want to join the hot pot industry investors are more and more, making the competition more and more, for the operator, how to survive in the hot pot industry? Below, let's take a look at Chongqing well-known hot pot restaurant franchise brand "Chongqing Linjiangmen Dongzi old hot pot" is how to do it?
But entrepreneurship is not easy, want to better profit, the need for entrepreneurs know marketing strategy. Chongqing Linjiangmen Dongzi old hot pot, Chongqing 2018 top ten hot pot to join the list of a strong hot pot brand, in the hot pot industry has nearly a hundred years of operating experience, has a wealth of management management and business methods. Next by Chongqing Linjiangmen Dongzi old hot pot professionals to explain to you to open a hot pot franchise have should consider what factors!
1, hot pot franchise to show the characteristics, in order to attract customers eyeballs, in order to please customers. The catering industry is also facing market segmentation, to achieve a large and comprehensive, so investors should consider establishing their own cuisine characteristics, continuous innovation, so that your hot pot franchise has a bright future.
2, hot pot franchise brainstorming, marketing. A good business idea will make the hot pot franchise come back to life. The catering industry in fact need to be quite clever marketing art, the idea into a gimmick, the key also lies in the clever use of any kind of new ideas is not easy to be born, to make good use of it, so that it produces wonderful effect, through the collection of views, looking for ways to find * suitable for their own marketing methods.
3, hot pot franchise integrity with people, to * good state to face customers. No matter what business, running a store to do business * is important is integrity, customers are always the parents, especially loyal customers, which not only lies in the follow-up consumption, more importantly, they can bring you word of mouth spreading, so that the number of loyal customers rolled more and more, the market is getting bigger and bigger, only to keep the customer's heart, hot pot franchise will be remembered.
4, product quality is the key. Now many customers in the choice of hot pot franchise will be very careful, because many people will worry about the source of hot pot material and the production process, but also consider the hot pot ingredients are fresh and healthy, so there are healthy and delicious products hot pot franchise is loved by the majority of consumers.
The above is a hot pot franchise should consider the factors! Organized out of four open a hot pot store should consider the factors. If you happen to be an investor who wants to open a hot pot, before opening a store you need to decide on their own hot pot to join the brand store characteristics are, and investors should brainstorm, think of many reliable, novel marketing methods, and in the hot pot store business process to be honest and trustworthy, as well as focus on product quality, to create so that consumers can eat at ease, eat comfortable hot pot store. There are many considerations for opening a hot pot store, which requires investors to have a delicate heart and to think and ask more questions about everything.
References-Chinese cuisine-open a hot pot restaurant should consider the factors