Shanghai Oriental Beauty Medical & Cosmetic Institute was founded on a deep promise made by Prof. Qiao Haichu to his brothers and comrades in arms in the early years of his life. In the late 1970s, as a military doctor, he and his comrades took part in the counterattack in self-defense against Vietnam. The brutal war caused many young men to lose their lives, while others who survived lost their full and sound looks.
The war is long gone, but the cruelty continues. Because of some secular established prejudice, many of the war veterans with cosmetic injuries have been unable to find happiness in their later lives. Marriage, career, have been affected by different degrees, the young heroes in the peaceful life seems so bleak and helpless. It was out of this love and sympathy for his brothers and comrades in arms who were born and died that Prof. Qiao made a promise to himself at that time to do something for these loveliest people.
After he was transferred from the army in 1979, he devoted himself to the study and research of cosmetic medicine, during which he served as the chief expert and consultant in many plastic surgery institutions in Shanghai. 2001, Prof. Qiao gathered many of his friends in the military medical field to create the Oriental Beauty.
In 2011, Prof. Wu Jianming, who has long been famous in the field of international ear reconstruction and micropigmentation, had the foresight to recognize the real gold, and moved his ear reconstruction business into Shanghai Oriental Beauty Medical Cosmetic Institution, which has become the third top ear reconstruction professional clinic in the world after Prof. Reinisch of the U.S.A. and Dr. Goh of Nagata of Japan. At the same time, Prof. Wu Jianming followed the style of Prof. Qiao's "saving lives and helping the wounded, practicing medicine for the people", and led Oriental Beauty step by step towards glory.