1, regional factors
Showcase design process must take into account the regional factors mainly refers to the shape and size of the display case and how the various parts of the arrangement of the position between the initial perception of these features that is the primary factors that should be taken into account in the process of the design of the display case.
Of course, the regional factors of course, also includes the fit between the display case and placement and the color of the display case and lingerie products, placement, lighting and other aspects of coordination. This is consistent with the concept of color science, to help make a variety of color matching more coordinated, and product positioning to determine the main to the user's visual senses is to solemn? Modernity? Fashion? New generation? Or other positioning-based to coordinate with the showcase design color, specifically in the coordination of products and display cabinets to give a logical feeling, rather than a large disconnect between the two, so that will make it difficult for consumers to remember your products in a wide range of information in the store.
2, aesthetic factors
The second to take into account the human aesthetic factors, which is mainly reflected in the relative position of the display case itself and the relative position of the display case and the relative position of the display case and the placement of the balance and stability, stability and balance of the best words to better convey to the consumer the meaning of the brand wants to express, the overall sense of a variety of, such as relaxation and pleasure, or elegant and solemn, and so on.
These are the most important things that you need to know about your brand.
Then the showcase design process, Shenyang showcase team will focus on the above two factors at the same time, but also pay attention to the store, brand, product, user coordination in all aspects, and from the point, line, surface to better go to the showcase design, innovation-driven mechanism to produce creative showcase to make the brand stand out in the store.
Solved these relatively difficult to get after the problem, the showcase design in the details of the place should also be perfect, such as to solve the practicality of the showcase, so that brand promoters are easy to operate, but also to allow consumers to easily see the product information and easy to access; for example, to solve the environmental protection of the showcase, showcase as a storefront direct contact with the large number of people, its environmental protection must be good; for example, the commodity The furnishing problem, here to do another focus on:
3, furnishing factors
Brand is not only the object of furnishing and sales, and these commodities are also fused into the atmosphere of the store, and serve as an indispensable role in the store, the layout of the goods furnishings is not only in the store to embody a kind of static information, and a large extent will be converted into a visual dynamic information, affecting the consumer's consumption behavior. Consumer behavior, therefore, the showcase design and product furnishings to integrate with each other, so that the showcase and product furnishings reveal the odor of the product promotion, so the successful product furnishings and display cabinets itself is also a "static salesman".
Display cabinet design under the premise of display information grasp, the principle lies in:
To classify the key marketing goods and key recommended goods, classification of high-grade, mid-range, resisting the product, in the display with the principle of display with a clear distinction between primary and secondary display, for the key commodities should be given a conspicuous position, give a strong visual feeling.
Only after full consideration of the above issues, good communication, step by step in the design of the display cabinets, in order to produce superior products.
The principles of the design process are: First, the designer should stand in the same perspective with the operator, establish the customer as the core of the design consciousness and philosophy; Second, although the customer is the main body of the display case, the commodity is the object, but through the design will be the main, the object of the two fused together; Third, it is necessary to clarify the design of the display case of the carrier - the commodity is soft goods or hard goods. Commodity is a soft commodity or hard commodity nature (Note 1); Fourth, to understand the shopping mall is a large garden or a Suzhou garden, to allow customers to stop and watch, the designer should design a step by step creativity. Fifth, the design and production of display cabinets to ensure quality under the premise, but also to ensure that his reasonable cost-effective - economic. [1]
Design principlesa, the need for design communication and planning, whether it is the operator, or decorative design company, in the design of the display cabinets, shelves should be fully communicated the concept of their respective needs and goals. Full communication is a necessary prerequisite for the design of display cabinets, but also indispensable, there is no full communication to reach **** knowledge, display cabinets design originality, practicality, safety, culture, human nature will produce a lack of.
1, both sides should be very clear and confirm the intention and special needs of the showcase design, so as to establish the design conception *** knowledge.
2, the design company fully understand the connotation of the business or a brand features: namely, corporate culture: VI, CI, VIS; target customer behavior, psychology, preferences, occupations and other consumer demand drivers; product price, style, appearance, color, function, etc., for the showcase design concept provides creative design basis
3, detailed site survey and investigation to the operator, Understand the space location of the showcase in the mall and the architectural structure, facilities (sky, ground, walls, columns, lighting, ventilation, access, stairs, etc.) hardware environment characteristics. This is the effective use of planes and space for the design of display cabinets to display goods, attract customers and show the brand image, to provide the basis for design.
4, with the operator **** with the study to design display cabinets around the neighboring display cabinets design features and brand image characteristics, reference, contrast design ideas and creativity, whether harmonious (theme color, light illumination and color temperature), whether visual impact, and connecting display cabinets to put forward the proposed program of articulation.
5, and property management and security management department contact, communication, understanding of electricity, fire, safety, environmental protection, and other shopping mall-specific specific requirements, which ensure compliance with the design of the display cabinets, production quality requirements and acceptance.
Because the showcase props is the main carrier of the display of goods, as in the family furniture, not only to multiply as much as possible to put clothes, furnishings and works of art of practicality, but also has the affinity and personality, the performance of a family's cultural hierarchy and style, but also to show a family's economic strength, and the design of shopping malls, showcases are also the same. Whether it is a department store, or shopping centers, specialty stores, the future development trend of competition, are oriented towards their respective target markets, for their target customer groups to establish a warm, infectious shopping, entertainment, leisure space environment. Therefore, the design of display cabinets to the design of furniture as carefully crafted, to grasp the design function of the display cabinets, the design elements and design ideas, concepts, ideas into it.
Production pointsMall counters, display cabinets design and production process involves more factors in all aspects, in order to pursue and achieve for the realization of the ideal effect of commodity display goals, should be from twelve aspects (key points) to consider the design of the display cabinets, display racks and production of the display and display function.
Commodity display and display is the most important function of the design of the display cabinets, display racks. Reasonable design, can effectively extend the surface, line and space image of commodity display. The use of display cabinets, display racks, booths, points, lines, surfaces, separation and the establishment of commodity display space, which is often referred to as commodity space layout planning.
1, merchandise display space points, lines, surfaces, spatial composition of the relationship and design points of the design motivation to assess the main points:
(1) analyze the business area and the number of commodities to be displayed in relation to the relationship. The size of the operating area is often uncertain in various shopping centers, sometimes the area is either too large or too small, the area is too large and there are not enough varieties of flowers and colors to fill the display space, and the area is too small to make the display of commodities subject to limitations. This requires the showcase designer to carefully plan the display space:
(2) assessment of the showcase and the channel towards the stairwell, escalator plane position of the hardware environment; assessment of the showcase is in the main channel side or the secondary channel side; assessment of the showcase in the overall location of the store class, whether in a dead end position, the purpose is to clarify the overall image design concept and creativity, to determine the design of the spatial structure and visual focus. The purpose is to clarify the overall image design concept and creativity, determine the design space structure and visual focus.
(3) analyze and clarify the nature of the goods are soft goods or hard goods, analyze the geometric features of the shape of the goods, to determine the relationship between the goods and the display cabinets point, line, surface geometry, the design of the specifications of the display cabinets, display racks and display structure.
(4) Evaluate the relationship between the two planes of the sky and the ground, the geometric state of the decoration and the building facilities and equipment. Such as the ground is in the stair treads, slopes to, geometric corners, and electrical switches, fire shutter doors, hydrants, ground plugs electrical and other facilities, as well as the top of the protruding concrete beams, modeling ceiling and ceiling height. The purpose is to effectively deal with unfavorable design factors and articulate the relationship between the top and the ground between the display cabinets, display racks and display cases. On the other hand, it also involves the shopping mall security and customer safety.
2, design conceptualization points:
(1) make full use of the building sky, ground, walls, columns, beams, space structure, so that the display of goods and brand image display of the surface and line as long as possible. If the merchandise display cabinets are located in the center of the store location or escalator location, we must make full use of the columns to extend the display surface. If there is no column, you can also mobilize the characteristics of the material to create a wall without a wall, no column to create a column, but to consider the overall requirements of the height of the store.
(2) display space sparse, dense, high, low and display level to comply with the visual effects of ergonomics, to visually allow customers to have a sense of comfort, easy for customers to browse near and far and take the delivery of goods; especially in combination with the geometric features of the shape of the goods, such as soft goods, men's, women's, and children's clothing specifications have obvious differences.
As a designer and shopping mall operators, to grasp the merchandise display space point, line, surface space composition relationship and design points. Handle the display space point, line, surface, actually is to frame the merchandise display space layout, is the most basic work.
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