What is the moral self-discipline of the media industry?

According to the basic code of conduct and ethics stipulated in the self-discipline regulations of advertisers in various countries, we can draw that the professional ethics that a qualified advertiser should abide by should at least include the following aspects: "seeking truth from facts, being true and not cheating", which is the most fundamental professional ethics requirement for advertisers. No matter what the situation is, whether it is for people or things, the yardstick in the advertiser's mind cannot be crooked; "Fair competition" is the moral criterion for advertisers to deal with their peers, and it is the most basic business ethics and "rules of the game" in the market economy. "Abiding by the law" requires that all activities of advertisers should be within a certain legal scope, especially in cross-cultural advertising activities, advertisers are more faced with a realistic society ruled by law, so they should strengthen their legal awareness and legal concepts in their minds.