Hisense home appliances stock bar

External influencing factors continue to increase. As for a series of linkage impacts due to the complexity and variability of trade sentiment between the United States and China, Caixin will not go into too much detail and will place the main factors on the industry. Revenue growth is weaker than industry competitors, the chairman plans to sell shares. Summarize the reasons for the decline in the share price of Shanghai letter home appliances, affected by internal and external factors. Internal factors are mainly the decline in revenue growth, profitability is weaker than the industry, return on net assets is not superior. External factors are mainly the impact of the slowdown in macroeconomic growth and industry growth.

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I. In the past two years, real estate policies and regulatory policies such as the spring, the Politburo put forward "not speculation in rent, real estate is not used as a means of short-term stimulus to the economy," the fixed tone. Under the continuous pressure of regulatory policies, the real estate industry growth rate slowed down significantly at the end of last year and this year. As a close link with real estate, white goods industry has also been affected, the first half of this year, the industry's growth rate slowed down significantly. This means that the white goods industry is gradually entering the stock competition stage. In the environment of stock competition, the industry leading companies with its advantages in channels, brands, technology, etc., obviously sought after by the market.

II. Lower revenue growth rate than industry competitors. As of June 30, 2019, Hisense Home Appliances generated revenue of RMB 18.95 billion (the same below), down 6.97% year-on-year. As shown in the chart below, compared with domestic competitors Midea Group, Gree Electric, Haier House, and Bos Electric (002508-CN), Hisense Home Appliances is the only company with negative revenue growth, which reflects that Hisense Home Appliances' business growth rate for the current period was significantly lower than that of its competitors in the same industry during the same period, and also brings a lot of uncertainty to its performance in the second half of the year.

Three. Chairman plans to sell shares.On Sept. 27, according to an announcement by Hisense Home Appliances, Tang Yeguo, chairman and president of the company, plans to sell a total of no more than 207,900 a-shares in the market by means of centralized bidding, accounting for about 0.015 percent of the total issued share capital. In this regard, Colorado News Agency called Hisense Home Appliances on this matter, the answer is basically the same as the reason given in the announcement: "The chairman of the board of directors to sell shares is for personal financial needs."