In this era, when we hear so-and-so cross-border to build cars, we do not feel surprised, and even a little want to sit down and eat melon! Because, in recent years, the wind mouth of the new energy automobile industry, so that pigs can fly. Before some of the new car-making forces called PPT car, and finally really come up with products to sell.
Recently, the home appliance giant Midea Group released "on the acquisition of Beijing Hekang New Energy Technology Co.
Who is Hekang Xinneng?
Midea, the domestic home appliance giant, I'm afraid no one does not recognize, your home fans, air conditioners, microwave ovens, refrigerators and other household appliances, there may be one is a product of the United States.
As for Hekang Xinneng, apparently few people will recognize it. The full name of this enterprise is called Beijing Hekang Xinneng Technology Co., Ltd. was founded in 2003, mainly engaged in industrial automation control and new energy equipment and other businesses.
If you want to be more specific, Hekang Xinneng's business in the field of industrial automation control, mainly to provide high, medium and low frequency converter and elevator servo drive a class of products, these devices are mainly motor control and speed control, equivalent to the motor's "brain".
Because of Hecang Xinneng master inverter technology, they have the opportunity to appear in the field of new energy vehicles. It is important to know that the power source of pure electric vehicles is also the motor, although the two areas seem unrelated, but in the technical level, they have intersection.
So, Hekang New Energy entered the new energy vehicle spare parts supply industry early, and can provide a whole set of pure electric vehicle power and control equipment, such as vehicle controllers, motor controllers, high-voltage distributors, and drive motors. If you want to build a car, Hecom can completely solve the most basic problem of power.
He Kang Xinneng is also involved in a wider range of areas than expected, they can also provide charging pile facilities, and do new energy vehicle charging services and operating platforms, and incidentally, also engaged in the network car rental business. In short, this series of automobile-related emerging industries, Hecang Xinneng have been involved.
When I think about it, the United States also mixed in the automotive industry!
The U.S. Group's acquisition of Hecang Xinneng's move is considered to be a paving ground for entry into the automotive industry, why? Just because the United States before a period of time also built a car, but then this yellow.
Before and after 2000, China's auto market blowout development, all kinds of large and small enterprises, all want to enter the automotive industry to get a piece of the pie, the country was born out of dozens of automotive brands, as in recent years the new energy vehicle market. Geely, Chery, BYD and other independent brands called the first line, but also in this moment of fortune.
Midea Group also joined the automotive industry in 2003, but they engaged in passenger cars. Between 2004 and 2006, Midea acquired Yunnan Bus Factory, Yunnan Aerospace Shenzhou Automobile Co. and Hunan Sanshou Bus Group Co.
The U.S. also specializes in building two production bases, respectively, in September 2005, Kunming base, and in August 2006, Changsha base was put into operation. The scale of these two bases is not small, Kunming base covers an area of 300 acres, Changsha base covers an area of 255 acres, thus laying ten thousand buses and special chassis manufacturing capacity. Moreover, they also have independent chassis design and production qualifications, which was very rare in China's bus manufacturing industry at that time.
But it wasn't long before the global economic crisis hit in 2008! These "amateurs" just involved in the automotive industry can not bear the first. Due to the reduced market demand, and publicity is not in place, resulting in a decline in sales, coupled with business management confusion, so that the United States had to stop production. In fact, suffered the same fate is not just the United States, the same period of cross-border car companies, such as Oxy, wave guide, Chunlan and other enterprises, have to withdraw from the automotive industry.
Interestingly, in 2009, the Changsha Municipal Government spent 108 million yuan, the United States Sanshou bus company acquired down, the same year, BYD with the same price, from the Changsha Municipal Government to take over the Changsha base. The same is the cross-border car-making, but their fates are very different.
Is a return to the automotive industry just around the corner?
Experiencing this series of twists and turns, the United States Group's dream of building cars does not seem to be broken, and there is a return to the automotive industry. In recent years, a large number of new car-making forces to enter the automotive market, is currently in a state of chaos, the so-called chaos out of the kingpin, the United States also seems to smell the flavor of the interests, just like 17 years ago.
Hekang New Energy has a certain technical foundation in the field of new energy vehicles, with the United States, the big gold father behind the support, is obviously a very strong combination.
But the current market situation seems less optimistic. The domestic auto market winter still continues, coupled with the impact of the epidemic, the sales results of the major brands are not very good. Even if the new energy vehicle market is in the development stage, but to stand firm at this time, it seems not as easy as in previous years. Unless, of course, the U.S. just wants to bottom out.
And, the line is like a mountain, although the United States in the field of home appliances is very successful, the technical aspects of a certain **** pass. But building cars and building home appliances are two completely different things, building cars to consider the complexity of the problem dozens of times. Home appliances are usually static, do not need to bumps, do not need to consider the collision safety, do not need to consider sound insulation and noise reduction and so on. All of these issues have to be considered during the development of a car, and that's just a small part of the problem.
Geli car is the most famous case of failure, in order to build a car, tens of billions of dollars of investment down, the technical advantages of lithium titanate batteries do not stand out on the market, and do a variety of electric buses, can not be sold out do not know, but tens of billions of dollars of losses each year is a fact.
And the nearest consumer Yinlong Eiffy, completely copied out of Toyota's last generation Elfa, the price is extremely confidently set at 430,000 yuan. So, this no price increase can get a car Yinlong "Elfa", less than a year on the market disappeared from the car market. Obviously, Gree Yinlong's wave of operation, playing no rules and regulations, they do not understand what the automobile market needs.
So, the United States if you want to return to the automotive industry, still have to take a big risk, and may have to pay a small price. Whether it's worth it or not is something they'll have to consider for themselves.
Finally
Of course, the U.S. return to the auto industry, just a guess. For a home appliance company, the acquisition of a company like Hekang Xinneng can provide automation control technology, the United States of America's own home appliances are also of great use, to enhance the corresponding technology development capabilities, after all, air conditioning, washing machines and so on can be used inverter.
In addition, the United States, even if the United States into the automotive industry, does not necessarily need to set up a host plant. If the United States in the supply chain of spare parts to make certain achievements, become like Ningde Times, also has been very bull.
This article comes from the author of the automobile home car, does not represent the views of the automobile home position.