Written by
Editor? Zhang Chuanyu
Edited by? |Editor: Mr. Zhou Changxian Zhou Changxian
In the book "Corporate Social Responsibility", Mr. Philip Kotler, the father of modern marketing, defines it as "a commitment to improve the welfare of the community through the free determination of business time and the donation of corporate resources".
Since the outbreak of the new Crown pneumonia epidemic, China's automobile travel industry chain of enterprises have acted, some donate money and goods, some set up a fund to support vaccine research and development, and some invested resources to cross-border production of masks and other medical supplies ....... In this national "anti-epidemic", they are using practical action, practicing corporate social responsibility.
As a media focusing on automobile travel, we have the responsibility to record what these companies are doing, and use the pen as a flag to shout and cheer for them, contributing to the "fight against the epidemic".
Donate money and goods without delay
January 23, the base camp in the epidemic-hit areas of the Dongfeng Motor took the lead in the action, an urgent decision to the Wuhan Municipal Charity Federation to donate 10 million yuan for the purchase of anti-epidemic materials, such as products to fight against the epidemic of the new Crown pneumonia.
Shortly thereafter, GAC Group announced that it had joined hands with GAC Honda, GAC Toyota and GAC Passenger Vehicles and other subordinate enterprises to donate money and materials to fight the epidemic on several occasions. It is worth mentioning that the protective clothing and masks donated by them are purchased globally by GAC Group, which mobilizes its overseas dealers and partners to work together.
At the same time, foreign car companies are also responding positively. January 26, BMW China and BMW Brilliance took the lead in announcing that it would donate RMB 5 million to the Hubei Provincial Charity Federation through the BMW Warm Heart Fund of the China Charity Federation, and on February 12, the two sides again announced a further donation of RMB 25 million for the Chinese community to fight the epidemic of new crown pneumonia.
In addition to donating money and goods, some car companies have also set up a special fund to improve the precise "anti-epidemic" ability. For example, China FAW Group set up a special fund for the prevention and control of the epidemic, Geely Holding Group, together with the Li Shufu Public Welfare Foundation to set up a new 200 million yuan special fund for the prevention and control of the epidemic of pneumonia.
In addition to OEMs, other companies in the automotive industry chain are also supporting the fight against the epidemic.
For example, tire industry giant Michelin is providing free auto parts products and services to the medical rationing vehicles, while auto parts giant Bosch is delivering tools such as angle grinders, drills, and laser rangefinders, which are urgently needed for the construction of the Vulcan Mountain Hospital, to the frontline construction site.
It can be seen that at the critical moment of fighting the epidemic, automobile companies, big or small, have not stayed out of it. The epidemic is still developing, the action is still continuing. Limited to space reasons, we can not list them all, but will always pay attention to the public welfare behavior of enterprises, for them to encourage and call.
It's worth pointing out that in China's auto industry continues to go downhill. Car companies can still make such efforts, obviously more worthy of attention and affirmation.
Car companies "cross-border embrace medical"
In addition to donating money and goods to the traditional charitable model, many automotive companies are in a new way, enriching the kernel of corporate social responsibility.
On January 31, Volvo Cars (Asia Pacific) Investment Holdings announced that it would set up a special fund to fight the new coronavirus through the Shanghai Medical and Health Development Foundation, and that the first batch of 1 million donations would be directed to support the development of the new coronavirus pathogenesis, clinical research, vaccine research and development, and the development of related medicines in Shanghai's Public **** Health Clinical Center.
e company jointly with the eye of the sky statistical survey found that since January 1, 2020 to February 7, more than 3,000 companies nationwide business scope of the new "masks, protective clothing, disinfectant, thermometers, medical devices" and other businesses, the business scope of the new medical device companies up to 3,647, almost showing the line of business of the new medical device companies.
In this, SAIC Wuling, BYD, GAC Group has become the automotive industry "cross-border medical" front-runner.
February 6, SAIC-GM-Wuling announced a joint upstream supplier Guangxi DeFuTechnology Company Limited through the transformation of production lines to produce masks. It is understood that the factory being remodeled originally produced auto parts - sound insulation cotton. According to the plan, after the transformation of the mask production workshop was completed and put into use this month, *** set up 14 mask production lines, of which 4 for the N95 mask production line, 10 for the general medical protection mask production line, the daily production capacity is expected to reach more than 1.7 million.
On February 8, BYD announced that it was "deploying resources to begin the design and manufacture of production equipment for protective materials, and to aid in the production of masks and disinfectant solutions to meet the current demand for protective materials". BYD expects to ship mass production around February 17 (mask production capacity of up to 5 million/day by the end of the month, and disinfectant production capacity of 50,000 bottles/day) until the outbreak subsides and is eliminated.
In addition to the above two car companies have determined the time of mass production of masks, GAC is also stepping up its research to build equipment and production lines for the production of masks. Through cooperation with suppliers, Guangzhou Automobile Group plans to make its own equipment 30-50 units, part of these equipment for Guangzhou Automobile's own production, part of which will be provided to other state-owned enterprises in Guangzhou City for mask production. It is understood that the first BAIC mask production equipment has been transported to the BAIC Components Technology Center to install and continue debugging, is expected to be completed on February 22, 12 sets of equipment for self-production, completed by the end of this month, 30 sets.
Automobile has been known as the crown jewel of the manufacturing industry, from a certain point of view, car companies "cross-border" production masks, also has other industries do not have the inherent advantages. For example, the production of masks, the main raw material - the production of melt mass flow rate of 33-41g/min polypropylene products, according to sources, SAIC-GM Wuling production of acoustic cotton, it is the use of polypropylene can be used for medical supplies of high-specification materials.
Interestingly, automotive engineers have been quick to learn the technology and production processes associated with the masks, and the related technology originally required 2 weeks of training, which GAC's engineers are said to have mastered in just a few hours.
In addition to this, SAIC Datsun, Jiangling Ford, Brilliance Automobile, Yutong Automobile and other companies are working overtime to produce negative-pressure ambulances to be sent to Wuhan, the area hardest hit by the epidemic.
The rapid conversion of the technological advantages of traditional automobiles into skills for special times demonstrates the flexibility and wisdom of Chinese car companies. At the same time, this also shows that Chinese car companies are jumping out of the traditional public welfare mode of donations, and have a richer mode of practicing social responsibility.
This shows that "cross-border support for medical" is not only a technical transformation process, but also a mature automotive country to realize the process of remodeling the kernel of the value of charity. From social responsibility to *** enjoy the value, this time, car companies did.
The travel industry "war epidemic" in progress
With the escalation of the epidemic prevention and control, more than 30 cities across the country, the network car shut down, and other cities due to a significant reduction in the number of travelers, the network car driver's order volume plummeted. Despite the operational difficulties, the network car in the infected area in order to meet the epidemic area users, medical personnel, basic travel, but also appear very "busy".For example, DDT called 1,336 online car drivers to form a "medical protection fleet" and a "community protection fleet"; ShouqiJiaoche set up an emergency "community protection fleet" consisting of 502 people, and also set up an emergency "community protection fleet" consisting of 502 people, and also set up a "community protection fleet" consisting of 502 people. "
The first car to be released in the first half of this year is a car that will be used in the second half of this year, and the second half of this year is a car that will be used in the second half of this year.
In addition, Cao Cao travel to convene more than 300 drivers to form a car fleet by the community organizing committee to unify the use of free scheduling; Ali's Gaode Maps, combined with Wuhan's local travel partner, wind rhyme travel, emergency on-line "medical car" service, Wuhan City, all medical personnel can be Through Gaode, 24 hours free call exclusive and all-round security protection "medical car"; at the same time, Gaode also in the country on the line of the epidemic map, the user can always view the place whether there is a confirmed case, travel decision-making.
On February 9, the Shanghai New Crown Pneumonia Prevention and Control Work Command proposed that "in the case of confirming the safety of no risk, to encourage the same unit, the same office building, the same park personnel, formed a fixed partner, carpooling to and from work?". . In order to hitchhike to better realize the health of travel, Tik-Tok travel put forward five major initiatives to enhance the health index of hitchhike travel.
Compared to the SARS-ravaged 2003 17 years ago, China's travel ecosystem has undergone qualitative changes today. After the outbreak of the new Crown Pneumonia epidemic, many travel companies have been working in a more complex operating environment, and through the power of the Internet and technology, they have been able to provide relief for the patients and healthcare workers who are in urgent need of help.
Despite the short-term operational difficulties faced by the online taxi industry, the outlook remains favorable from a long-term perspective. As Rong Jian, secretary-general of the China Communications and Transportation Association*** Enjoy Travel Branch, said, "When the epidemic is over and everyone returns to normal life, people's demand for online rides will be re-accepted, just as with subways, buses, and other modes of travel." ?
Conclusion:
Some people say that the epidemic is a demon-spotting mirror, which makes all the ugly and distorted people and things show their faces; in fact, the epidemic is more like a litmus test, which examines the sense of social responsibility of the corporate citizens.
People will ask, after the baptism of the epidemic, China's travel market will still get better? Will China's dream of becoming an automotive powerhouse still be realized?
Our answer is yes. The innovativeness, professionalism and sense of responsibility shown by many companies in the "fight against the epidemic" give us reason to believe that China's travel market will be better tomorrow, and the dream of a strong Chinese automobile nation will certainly be realized.
This article comes from the authors of AutoNavi, and does not represent the views of AutoNavi.