Lancome (Lancome) series
LANCOME Lancome Logo is a rose, pink, tender, scarlet petals shy, soft and charming, like a woman born.
As a matter of fact, LANCOME is a beauty world for all women who love beauty. The pronunciation of this frivolous and elegant brand name is conceived from a castle LANCOSME in the center of France. 1935, LANCOME Lancome founder Armand Petitjean saw this beautiful castle surrounded by roses, full of romantic mood, and Armand himself thinks that every woman is just like a rose, the same delicate swaying, but savor, but each has its own characteristics and gestures. The castle was named after the castle, and the rose became the brand symbol of LANCOME.
After being incorporated into L'Oréal in 1964, LANCOME has become an all-round cosmetic brand leading the trend. In France, she has a well-equipped and modernized laboratory, more than 1,400 researchers, every year to develop advanced technology and products, catering to the actual needs of each beauty woman, and continue to develop a lot of exciting care products. LANCOME has been the science and technology industry's advanced delivery systems, such as micro-liposuction capsule (Lipsome) and the milli-micro-encapsulated molecules ( Nanocapsule). LANCOME has pioneered the use of advanced delivery systems in the technology industry such as Lipsome and Nanocapsule in its skincare products, creating unique skincare products such as the Regenerating Youth Repair Fluid. In addition, many of the products, such as the Degreasing Moisturizing Gel and Multi-Beauty Lotion, are instantly loved by consumers.
LANCOME Lanc?me's leading position in the maintenance products is already beyond doubt, in recent years, should the global makeup trend, LANCOME Lanc?me's makeup image has also begun to change, in addition to maintaining the consistent demure and elegant, she also extended the current in the French fashion circle sound as the day of the makeup masters Fred - Farrugia (Fred Farrugia) as makeup Creative Director. The fashionable and avant-garde makeup creativity has injected a new vitality into LANCOME makeup, which is dazzling and amazing.
The fragrance power of this beauty empire, which started with perfume, is certainly not to be underestimated. Over the past 70 years, she has launched a number of world-famous perfumes - the most successful of her early works is the black magic (Magie Noire) exported in 1950, which is still a bestseller more than 30 years later
BIOTHERM (BIOTHERM) series
Bio, meaning the skin's life; therm, the skin's life. Bio, meaning the life of the skin; therm, refers to the mineral hot springs; Biotherm is precisely human science and technology and nature's beautiful fusion of the mountains of southern France, there is a mineral hot springs, it is on the human body, especially for the skin has a special effect. Where the air is fresh and green, BIOTHERM Biotherm was born here in 1950. After research and practice, it was found that the mineral springs originating from the mountains in the south of France have special therapeutic effects on the human body, especially on the skin.
Over the years, BIOTHERM biologists have dedicated themselves to studying the vitality of the skin and its inner needs. They delved into the depths of the French mountains and discovered that these special therapeutic effects on the skin come from thousands of organic substances in the mineral springs that are completely similar to skin cells, so they will use patented technology to extract them and apply them to cosmetic research and development. Finally, more than 20 years of hard work has allowed them to detect a miraculous substance from the mineral hot springs, which is the mineral springs organic active factor P.E.T.PTM.
Over the past half-century, BIOTHERM BIOTHERM in Europe and even in the world has been the rapid development of BIOTHERM BIOTHERM has become one of the three major European skincare brand in the mid-1990s BIOTHERM BIOTHERM took the lead in Asia in South Korea, Taiwan, Singapore and other places on the market, by the local young women's favorite, and achieved great success. In 2001, BIOTHERM BIOTHERM will increase the expansion of its market in Japan, at the same time in mainland China and Hong Kong grand launch.
L'oreal (L'oreal) series
When we come into contact with L'oreal, can be thought of as the world's most lucrative beauty group, as well as its development for a century. L'oreal's founder for the youthful chemist Eugene Schueller, in 1907, he developed the first French hair coloring in the laboratory in Paris. In 1907, he developed the first French hair dye in his Paris laboratory and in 1908, he opened La Societe des Teintures Inoffensives pour Cheveux, the predecessor of the L'oreal Group. From the beginning, Schueller employed salesmen to visit hair salons and promote the products to stylists. After the First World War, the company grew steadily, expanding overseas the following year.
On April 4, 1939, the company was renamed L'oreal, and Schueller expanded its product range with the introduction of shampoos and body washes. After World War II, L'oreal didn't stop with research, and new hair coloring products and shampoos continued to be introduced, establishing its status as a hair expert.
L'oreal has made a name for itself with its hair coloring products, which are divided into two categories: professional salon and consumer products. On the consumer side, L'oreal has launched the Elseve Shampoo Collection, Studio Line and Free Style Hair Styling Collection, which can take care of your hair care and styling needs. In addition, its Excellence and Feria Hair Coloring Collections are the leaders in DIY hair coloring.
Besides hair products, L'oreal Plenitude skincare series and L'oreal Paris make-up series are also popular choices for ladies to dress up, such as the newly launched Hydrafresh Hydrating Gel, which has become a favorite moisturizing cream for young ladies. In terms of cosmetics, L'oreal has also been active in recent years in launching colorful, fashionable and easy-to-use products, which are sold on a self-service basis.
Christian Dior Collection
Christian Dior (CD for short) has always been synonymous with dazzling fine cosmetics, high-end perfumes and women's clothing. She inherited the French popular fashion tradition, always maintain a high-grade taste of the design line, catering to the aesthetic taste of the upper class mature women, symbolizing the highest spirit of French fashion culture, Dior brand in Paris in a very high status.
Founder Christian Dior in Paris in 1946 to create Christian Dior, Christian Dior in Paris, perfume, fur, headscarves, knitwear, lingerie, cosmetics, jewelry and shoes, etc., Christian Dior's perfume, cosmetics and fashion reputation worldwide.
Dior himself once said: "perfume is a door to a whole new world, so I choose to make perfume, even if you only stay next to the perfume bottle for a while, you will be able to feel the charm of my design, I dress every woman exudes a hazy and seductive elegance, perfume is an indispensable complement to the personality of women, and it's the only way to embellish my The perfume is an indispensable complement to a woman's personality, it is the only thing that can embellish my clothes and make them more perfect, it is the thing that, together with the fashion, makes a woman's style."
Dior is also the first registered trademark to establish the "brand" concept, the French high-level perfume, cosmetics and clothing from the traditional family-style operation to the modern enterprise operation of the designer. He took the brand as a banner, to the French elegance and taste as a criterion, adhere to the noble, high-quality brand route, operating a huge fashion kingdom.
Clarins (Clarins) series
Clarins CLARINS is a world-famous brand produced in France, Clarins CLARINS products are sold in Europe, the United States, Japan and many other countries around the world, these developed countries have a strict market regulatory mechanism, its products shall be subject to rigorous testing, it is safe, before they can be sold in these developed countries, and the credibility of the test can be trusted. The credibility of the test can be trusted, so the safety of Clarins CLARINS products can be completely trusted.
Clarins CLARINS is known for the production of breast augmentation, slimming, body slimming and other functional cosmetics, known globally, can be called the first brand of functional cosmetics, because of the effectiveness of its products, to lay its remarkable position in the world cosmetics industry. It has won the praise of global users.
Begas ( Borghese ) series
In Italy, Florence to the Inland Sea on the way to the verdant hills of Tuscany, located in the world-famous Terme di mantecatini mineral hot springs, attracting royalty around the world, ladies tend to be over-ambitious. Italian scientists will be mixed with the hot spring water in the organic mineral composition of the patented formula, the flow in the earth's crust for countless centuries, rich in minerals and plant underground springs, the use of modern science and technology blended with the human skin in the unique moisture and vitality of the supplemental liquid, the creation of the "BORGHESE" --- Bejasi.
Estee Lauder (Estee Lauder) series
Located in the General Motord building on Fifth Avenue in Manhattan, New York, Estee Lauder is the blue empire that creates the secret of popularity. The color blue represents calmness and stability. Not only does the ocean blue color shine throughout the company, but it is also the color of Estee Lauder's product packaging.
Born and raised in New York City in 1910, Estée was born and raised to be beautiful, envied and envied. Not only did she have the noble and beautiful appearance that women dream of, with her classical and delicate features, but she also had a very creative business mind, and her outstanding leadership and decisive style of dealing with things, which made her unattainable to a lot of men.
Estée Lauder's first laboratory was transformed from a small storage room in the suburbs of New York. And her first office was the dining room of her home. After one test after another, the product more than a hundred times, finally by her uncle as a dermatologist formulated, cleansing oil, moisturizing lotion, mud masks and the famous All-Purose Creme four products, the product is not much, but good quality and efficacy, so that the beauty columnists, distributors and consumers are all praise. Thus, Estée took its first step towards success.
In order to solve the beauty problems of women with allergic skin, Estée Lauder developed a medical allergy-tested cosmetic brand in 1968, the well-known Clinique ----. In 1990, in order to adapt to the global trend of environmental protection, Origin Ltd. was established, which develops products emphasizing on natural plant formulas without animal testing, and all the packaging is recyclable. All packaging is recyclable. Here, beauty was given a more natural and healthy meaning.
Today, Estee Lauder has developed and launched a series of new cleansing products to give all types of skin draw just the right clean treatment, the new soft cleansing milk has a refreshing milky fragrance, clean while also providing appropriate moisturizing; balanced oil moisturizing cleansing gel, to give oily skin a fresh and refreshing feeling: the detailed rich hydration cleansing milk, can be clear and fast removal of makeup and oil, to give the skin a thorough and comfortable wash, these, these are the most important things, and the most important thing is to make the skin more comfortable, so that the skin is more comfortable. Comforting cleansing, all from Estee Lauder, the purveyor of beauty and health ----.
Arden (Elizabeth Arden) series
Elizabeth Arden (Elizabeth Arden) the nest of fragrances - "beauty is the crystallization of nature and science". Elizabeth Arden's founder, Florence Nightingale Graham, began her successful career in 1910 when she opened her own beauty salon on Fifth Avenue in the United States. Her beauty salon became famous due to its features and results, and people remembered the pink interior design style and the bright iconic red color of the doors. In a very short time, she introduced more cosmetic formulas than any other company, and in 1932, she launched her first line of lipsticks in all colors, by which time she had 29 stores worldwide. She began to be known as Miss Arden, with a perfectionist personality, indomitable, and a high level of attention to detail. She died in 1966 at the age of 83.
In the beginning, she sold perfumes produced by others, the first perfume she formulated herself came out around 1922, which was a solo floral. In 1936, she launched the popular "Blue Grass", the name of which reminds us of her former home in Virginia where she kept horses, and in the 30s and 40s, we have to pay attention to two bottles that are still highly desirable today. One is Cyclamen, a fan-shaped bottle with a detachable jeweled pin, and the other is It's you, a bottle held in a crystal hand. The other is "It's you," which is held in a crystal hand.
Arden's total **** launched more than 50 varieties of perfume. 1970s, and Paris, France's Claude Claude ready-to-wear division (close links, and by its permanent designer Karl Lagerfied (Karl Lagerfied) designed the launch of Chloe and KL two perfumes. At the same time and Italy's Fendi sister companies to promote the introduction of Fendi (Fendi) perfume. In 1987, Elizabeth Arden was bought by its own man, Faberge, and two years later it was transferred to Unilever. The company now has two subsidiaries producing perfumes: Elizabeth Arden, which is engaged in the original business, and Parfums International, which is engaged in the business of newly produced perfumes. In addition to "Green Grass", Elizabeth Arden's own line of fragrances includes "Red Door", a floral, purified scent with a bright, iconic red cap, which was relaunched with the use of model Linda Evangelista as the face of the relaunch. "Sunflowers, an award-winning fragrance, is promoted as a "celebration of life" for young girls in the summer. Then there is the award-winning perfume "5th Avenue" (5th Avenue), also a richly scented purified fragrance with a classic, elegant and stylish temperament, the bottle was designed in the style of New York's skyscrapers, has been one of the best-selling perfume.
Clinique (Clinique) series
Clinique's original meaning of the English clinic, which can be seen in the brand and the origin of medicine. 60's make-up world only emphasize the sense of romance and mystery, completely ignoring the results of medical research. Clinique, with its fresh image and medical research background, formed a strong contrast with other brands and easily stood out. Its basic product, the Three Steps to Skin Care became the favorite of ladies all over the world. All Clinique products do not contain any fragrances that may cause allergies, and each product has undergone rigorous clinical trials, thus gaining the trust and love of ladies. Clinique was also the first cosmetics company to promote personal counseling. Under the individual guidance of a beauty consultant with specialized knowledge, customers can use the Clinique Skin Analyzer for free to conduct a personal skin analysis, then learn the importance of the three steps of skincare and experience Clinique's personal make-up techniques first-hand.
In 1967, Carol Phillips, editor-in-chief of Vogue, wrote an article about the importance of women's skin care. Phillips wrote an article on the need for women to look at their skin, titled "Can Perfect Skin Be Created? The article is titled "Can Perfect Skin Be Created?" and is sourced from the renowned New York-based Chief Dermatologist. The article presented the extraordinary theory that skin quality can be improved through proper skin care. The theory was shocking and caught the attention of Estee Lauder's Estee Lauder family, who soon hired Carol to start Clinique Cosmetics, which was launched in New York in 1968. Under the guidance of dermatologists, they passed allergy tests and successfully developed the first 100 percent fragrance-free skincare brand, which was the day Clinique was officially founded.
Clinique's first three steps to skincare, including Facial Soap, Clarifying Lotion and Dramatically Different Moisturizing Lotion, were an unprecedented success. Since then, Clinique has continued to develop new products and markets. 1970, Clinique became one of the first companies to produce sunscreen skin care products. 1983, Dramatically Different Moisturizing Lotion became a best seller, with one bottle sold every four seconds worldwide. 1989, makeup products were the number one seller in U.S. department stores, and in 1991, astronauts were using Clinique's products. In the same year, City Block SPF15 was launched, the first sunscreen with non-chemical sunscreen ingredients. 1994, the fun Cyberface computerized interactive make-up guide service was launched for the first time at counters, enhancing communication with customers. 1996 Clinique established its own website, www.clinique.com, to provide up-to-date information and advice. 1998 Clinique Happy perfume was launched in the United States. In 1998 Clinique Happy was awarded the Best Women's Fragrance at the FiFi Awards in the United States.
Shiseido series
Japan's famous enterprise "Shiseido" (Shiseido) from the Chinese, in ancient China means "praise the virtues of the earth, she feeds new life and creates new values. " The name is a reflection of Shiseido's corporate image as a pioneer in combining Eastern aesthetics and consciousness with Western technology and business practices. Combining advanced technology with traditional concepts, it interprets the subtle Eastern culture with Western culture.
Shiseido began as a pharmacy, not as a cosmetics company, and in 1872, Yushin Fukuhara, who had studied pharmacy overseas and was head of the Japanese Navy's Pharmacy Department, opened his own pharmacy in Ginza, Tokyo, called Shiseido, which was also the first Western-style pharmacy in Japan. In addition to selling medicines, Yushin Fukuhara also made his own medicine, and in 1888, he successfully developed Japan's first bottle of toothpaste, which quickly replaced the popular toothpaste of the time, and made Shiseido a familiar name in Japan. The concept of toothpaste came from the West, and the bottle was printed in both Chinese and English characters, foreshadowing the birth of a story combining Eastern and Western cultures.
It wasn't until 1897 that Shiseido created Eudermine (Greek for good and skin). It was a breakthrough beauty and skincare lotion - a burgundy-colored lotion that started the first page of Shiseido's foray into the world of makeup.
In 1923, Shiseido launched a chain business model and stepped up national publicity, while its image became more distinctive. When Shinzo passed away in 1948, his nephew, Yoshi Fukuhara, became the third generation of the family heir to the throne and started a new business. In 1957, Shiseido began to develop foreign markets, starting with the launch of Zen perfume in 1965 and the Moisture Mist cosmetic line in 1978, with packaging inspired by Japanese red lacquer ware. In the meantime, Shiseido's other cosmetics, fragrances and skincare ranges were thoroughly internationalized, with Western-style packaging.
In recent years, Sorge Lutens has had the most profound impact on Shiseido's image. This French-born image designer has been Shiseido's image designer since 1980, and has y influenced the brand's cosmetics line. The women he creates are both real and fake, both imaginary and real, combining the beauty of the East and the West, which is exactly what Shiseido's women portray.
SK-II series
SK-II was born in Japan, is the Japanese skin experts will be the application of cutting-edge biotechnology to the development of skincare products in the perfect crystallization of the skin care products, is currently in Japan, Hong Kong, Taiwan, Shanghai and other places by the popular skin care brand. SK-II's simple and elegant style, noble temperament and first-class quality is also famous for its burgundy-colored packaging, which is especially suitable for Asian women's skin characteristics and attracts a large number of loyal long-term users.
The main ingredient in SK-Ⅱ, Pitera, is the result of meticulous research by Japanese skin experts. Since launching its first skincare product in 1980, SK-II has become a pioneer in applying cutting-edge biotechnology to skincare, introducing many breakthrough products such as skincare masks, skincare serums, skin-softening acid regenerators, whitening serums, etc. SK-ⅡPitera is based on the theory of microbiology, utilizing carefully selected natural yeasts to ferment the Pitera. SK-II Pitera is based on the theory of microbiology, using carefully selected natural yeast fermentation, refining and quenching out of the precious ingredients, containing essential amino acids, minerals, organic acids, vitamins and other natural ingredients essential for healthy skin. Pitera will be the nutrients delivered to the skin deep tissue, nourishing, repairing, moisturizing, revitalizing the cell, so that the skin is radiant, delicate and elastic, so that the skin looks crystal clear.
SK-Ⅱ products are popular in every market for their excellent quality and remarkable efficacy. At the same time, SK-Ⅱ's service rejects the subjective human marketing, and replaces it with a more precise and scientific scientific test for individual skin detection, providing consumers with reliable reference values and skin care recommendations. Precise scientific computer analysis and testing, beauty consultants professional and considerate consulting services, so that consumers can fully feel SK-Ⅱ in the skin care professional efforts and pay, in the minds of SK-Ⅱ users, SK-Ⅱ is the skin care experts.
Since 1998, SK-Ⅱ has been maintaining its top position in the sales of high-end skincare brands and has been widely welcomed by celebrities and ladies across the country. As SK-Ⅱ blossoms in the Chinese market, it will be loved by more ladies who care about beauty and fashion.
Kose series
Kose has launched KOSE, COSME DEORTE, Predia and other brands in the Japanese market, and in August 1997, it set up a consultation counter in the famous New York department store, which is the center of attention of the department store industry in the world, and launched the AWAKE brand, so as to build a bridgehead for entering the North American market. At the same time, in order to strengthen the countermeasures for self-selected sales such as drugstores and mass merchandisers, we established our own sales company, KOSE COSMENIENCE, and KOSE COSMEPORT for the wholesaler channel, and strengthened our offensive in the Japanese market.
The cosmetic business of KOSE in China is basically carried out through two major marketing strategies: the first is the sale of brands produced in Japan, i.e., the "imported brand strategy"; and the second is the creation of a "local brand strategy" for production and sale in China. The second is to create a "local brand name strategy" for domestic production and sales in China. These two marketing strategies formed the tone of Kose's business in China. Among them, the local brand names produced and sold by Chunsilie Co., Ltd. account for a huge share of the turnover.
Kanebo (Kanebo) series
Kanebo, is a famous cosmetic brand from Tokyo, Japan, Kanebo brand was founded more than a hundred years ago, involved in cosmetics for more than 60 years, has always been in the world of cosmetics industry in an important position, enjoys a good reputation. 1936, Kanebo has been engaged in cosmetics business. In 1936, Kanebo already began to engage in the cosmetics business. Since then, Kanebo has been hoping to realize the wish of "Kanebo for a beautiful life" with solid technical strength, excellent quality and meticulous service. In the cosmetic industry, where the level of technology is constantly rising, Kanebo has always been known as the "Kanebo of technology".
Because Kanebo is rich in innovation and has many world-leading technologies. The whitening products that have become so popular in Asia originated from the concept of "whitening" pioneered by Kanebo. In addition to technology, Kanebo is also known for "high quality" and "high grade". Kanebo products have always been the symbol of elegant and refined quality and taste. Kanebo came to China to bring high quality and elegant beauty and skincare products to Chinese women. In addition to FAIRCREA, BLANCIL and other series of products, Japan's Kanebo Cosmetic Research Institute specifically tailored to Chinese women AQUA (AQUA) series. AQUA AQUA make-up series, since the market has been excellent quality, fashionable colors have been appreciated and favored by many women.
Laneige (Laneige) series
Laneige is a famous brand from South Korea, the sales volume of South Korea's cosmetics market in the first place!
Different beautiful faces provide different colors and textures for each customer, and the most important change of Laneige is that it can make every woman beautiful. Since this product can delicately express the beautiful face of every woman with different skin types and characteristics, Lancel has prepared a wide range of products that can fully satisfy the individuality to make the face more beautiful.
Smooth New Face, developed with superior technology, is a cosmetic product that makes you feel comfortable with your make-up, and makes you feel good when you put it on.
Beauty that feels uncomfortable on the skin after applying makeup cannot be called true beauty. Lancel Cosmetics utilizes the leading technology of the Pacific Technology Research Institute
to achieve a gentle feeling after applying makeup as if no makeup is applied. All of the new products have undergone rigorous dermatological testing, making them safer and more comfortable to use. It allows you to enjoy the pleasure of applying makeup.
Lancashire Cosmetics has developed a matching system (MACHING SYSTEM) that allows customers to easily compare the characteristics of products and choose the one that matches their skin type and color, making it a pioneer in the industry.