How to do market research of training institutions

First of all, analyze the macro indicators of running a school.

Before investing in running a school, we need to understand and analyze the following indicators:

A. Number of local registered population/permanent population/floating population;

B, local residents per capita income level/per capita expenditure level/the proportion of education expenditure in total household expenditure;

C. number of local schools/students;

D. Do local students have the habit of midday care and late care/what is the general standard of tuition for custody?

E do local students have the habit of cramming at weekends/what is the general tuition fee for cramming at weekends?

F. Do local teachers run cram schools at home?

Secondly, the local market competition is analyzed.

A. Names, courses offered, forms of classes, tuition fees, charging standards, living standards, number of classrooms, number of beds, teaching equipment, teaching staff, teaching characteristics, distribution of branch schools' teaching institutions (coverage areas), student enrollment, publicity methods and channels, and decoration grades of teaching places of all well-known local private custody classes and primary schools.

B. Names of all well-known local primary school training institutions, courses offered, teaching forms, tuition fees, charging standards, number of classrooms, teaching equipment, teaching staff, teaching characteristics, distribution (coverage area) of branch schools, enrollment, publicity methods and channels, and decoration grades of teaching places, etc.

Finally, the educational consumption psychology and actual consumption of local consumers are analyzed.

A. What are the educational consumption patterns that local consumers like? (e.g. afternoon nurseries, full-time nurseries, classes in learning centers, amateur training, external tutors)

B. The specific purpose of investing in children's education (such as solving children's traffic problems, improving children's interest in learning, cultivating children's communication skills, and improving children's academic performance). )

The main factors affecting their choice of custody institutions and educational institutions ...

D, the time setting of students' classes in the area covered by the center, the time arrangement of the learning center in winter and summer vacations, etc.

Summary: After analyzing the above situation, we will determine the location, scale, teacher allocation and discipline of running a school.