Luo Yonghao officially announced the company name, saying that it will release new products in two years, and Luo Yonghao announced the name of its new startup company. As for the time of the next conference, it means that the new product conference will be held at least two years later, possibly overseas. Luo Yonghao officially announced the company name, saying that new products will be released two years later.
Luo Yonghao officially announced the company name, saying that it will release its new product 1 two years later. On the evening of July 10, Luo Yonghao officially announced his newly established startup company named "Fine Red Line" in the "Making Friends" live broadcast room, and entered the AR industry. At this stage, the company mainly recruits product managers and designers, and has made the HR mailbox public.
Companies thinredline.com.cn and official website have been launched, and there is only one line on the main interface-"Opportunity to directly participate in the platform-level revolution". At present, official website has no other functions except email contact.
Luo Yonghao (right) in the "Make a friend" live room Source: "Make a friend" Weibo screenshot
According to the enterprise survey data, official website's affiliated enterprise is "Beijing Jinghong Line Technology Co., Ltd.", which was established on 20 18 with a registered capital of 654.38 million RMB, and its business scope covers technology, software, design, advertising and other aspects.
It is worth noting that Luo Yonghao does not hold shares at present. Han Xu, the legal representative, holds 99% of the shares, and Huang He, the general manager and executive director of Youdian.com, holds 65,438+0% of the shares. However, public information shows that when Luo Yonghao founded Hammer Technology, Han Xu and Huang He were both partners. Han Xu is the director of Hammer Technology, and Huang He is the product director of Hammer Technology.
Luo Yonghao said in the live broadcast that "I believe AR is the next generation computing platform" and VR is more like a game machine. At the same time, Luo Yonghao said that he was not optimistic about Apple AR glasses, and "he basically had no expectation for their product innovation". And he hopes that his company can make an epoch-making platform like iPhone+OS in 2007, create a new Apple, and put "everything in".
The last venture: Lao Luo's history of ups and downs in business.
According to public information, Luo Yonghao only has a secondary school education and dropped out of school when he was a sophomore. Nevertheless, he started as a teacher in New Oriental and started a rather bumpy entrepreneurial journey.
200 1 After two failed interviews, Luo Yonghao wrote to Yu for a third trial lecture and eventually became a teacher in Beijing New Oriental School. In 2006, Luo Yonghao resigned from New Oriental and founded Niubo. Com blog, education company, hammer technology company.
However, the mobile phone business of Hammer Technology is not progressing smoothly. At the end of 20 18, the hammer technology capital chain broke, and 46-year-old Luo Yonghao owed 600 million yuan in debt. Luo Yonghao once dabbled in mobile social networking, but all his attempts failed.
Hammer mobile phone conference Source: /ar/597.html
It seems that AR has such a broad prospect, and countless capitals from all over the world have entered the market, but its technology has not made great progress. According to Ai Media Consulting's "2022 Quarterly Report on Internet of Things Industry Trends and Hotspots Tracking-Home/Personal Networking", a number of vertical head-mounted display manufacturers, head-mounted mobile phone companies and traditional photoelectric companies have officially announced their entry into the AR track. However, the core pain points of the industrial chain-the lack of software ecology and the mismatch of software and hardware iteration speed-have not been solved, and enterprises are gradually exploring the co-construction of software and hardware ecology.
Perhaps this time, Luo Yonghao's "everything" AR venture focuses on the richness of AR application scenarios. At the same time, there is no mature absolute "leader" in AR's soft and hard technologies.
"Those companies that force the sale of products must now sell one and lose the other." Luo Yonghao said that vertical AR equipment for specific purposes, such as AR glasses for education, complex skills training and special industries, may be commercialized successfully in two or three years, but the commercialization of general AR equipment will take five years or more.
We can even guess that the destination of Luo Yonghao Fine Red Line Company is still to enter the meta-universe. In the end, the meta-universe of technology interconnection and industry birth may be the ultimate strategic goal of all enterprises entering the market.
Luo Yonghao officially announced the company name, saying that it would release the new product 2 two years later. Not long ago, Luo Yonghao announced that he would leave the dating management, officially quit Weibo and all social platforms, and start a business again. The new entrepreneurial direction will be the AR industry.
Last night, in the dating studio, Luo Yonghao chatted with Zhu, an employee of Hammer 00 1, about the progress of starting a business, and announced that his newly established startup company was called "Thin Red Line" (translated as Thin Red Line, but the official Chinese name was not announced). The new company is preparing to recruit people. This time, we mainly recruit product managers and designers, and the recruitment mailbox of the new company domain name has also been made public.
At present, the company official website has no substantive content, only a "thin red line" and an essay: an opportunity to directly participate in the platform-level revolution. Luo Yonghao has previously launched a "thin red line version" of the nut phone, and the name of the new company may be related to this.
Regarding the time of the next conference, Luo Yonghao said that the new product conference will be held at least two years later, possibly overseas.
Luo Yonghao said in an interview before that VR is more like a game console and AR is the next generation computing platform. Their hardware team develops an engineering machine every year. In principle, it will not be sold externally, but only for internal development. Wait until the commercial sales conditions and the overall environment are basically mature before selling. In the future, I want to make something similar to iPhone+iOS in 2007 in the AR era and become a company like Apple on the next platform.
Luo Yonghao officially announced the company name, saying that it will release the new product 3 about Luo Yonghao in two years. This is a man of the hour. Once, the hammer technology it founded brought many interesting new inventions to the mobile phone industry. However, after fierce competition, Hammer Technology finally faded out of the mobile phone market, and its founder, Luo Yonghao, chose live broadcast with goods after he owed a lot of debts, which also attracted the attention of many netizens on the Internet and brought a lot of enthusiasm to it.
On the evening of July 10, in the live broadcast room of Making Friends, Luo Yonghao announced the name of his new startup "Fine Red Line". In addition, "Friends" Weibo also announced that Luo Yonghao's new company is ready to recruit people, mainly product managers and designers.
"Tomorrow, I will officially quit Weibo and all social platforms, and I will bury myself in business again." /kloc-On the night of June, 0/2, this Weibo in Luo Yonghao attracted the attention of many netizens. On the afternoon of June 13, Luo Yonghao once again "bid farewell" through social platforms such as Weibo account and official WeChat account, and announced that the project of starting a business again was AR. However, will Luo Yonghao really "quit"? How long before the finale? Can his business succeed this time?
On the afternoon of June 13, Luo Yonghao wrote such a notice in Weibo: "Later today, Weibo in' Luo Yonghao' will also be changed to the official Weibo in' Friends Live Room'." That night, Luo Yonghao's Weibo account was changed to "Friends Live Room".
Also on the evening of June 13, Luo Yonghao appeared again in Tik Tok's dating studio, still live with goods. When a colleague introduced a certain oatmeal, Lao Luo picked up a bowl and asked the netizens in the live broadcast room "I started a business again" and admitted that he "burned money".
At the same time, Luo Yonghao also opened a new Weibo account. According to him, colleagues of AR Company, a new project, opened a new Weibo named "Product Manager Luo Yonghao" for him. However, Luo Yonghao said that he "really didn't want to communicate anything on social platforms", but just wanted to keep a "place for formal refutation and clarification". He planned to change his new account to "Luo Yonghao Refutation Number" and add V authentication. As of the morning of June 1 1, The Rumors of Luo Yonghao had 5 1 10,000 fans.
A noteworthy detail is that the bottom of Luo Yonghao's farewell picture to Weibo shows "Sent by Hammer note", and when this Weibo was sent, Weibo was certified as "CEO of Hammer Technology". Although Luo Yonghao's entrepreneurial road didn't start with a hammer, hammer technology did occupy an important position in the entrepreneurial process of Luo Yonghao.
In 20 12, Luo Yonghao founded Hammer Technology, focusing on making mobile phones. But it didn't last long. Hammer technology made Lao Luo bear huge debts in a few years. According to media reports, since the business crisis occurred in the second half of 20 18, Hammer Technology owes about 600 million yuan to banks, partners and suppliers at most.
In the dialogue with the media, Luo Yonghao said: When I made Hammer Technology, because of my personal influence, I did many things for the company that other entrepreneurs could not do, such as obvious benefits in marketing and public communication. But the benefits of this personal influence have added a lot of points to the company, and correspondingly, because of my shortcomings in personality, I have also lost a lot of points.
I am stubborn, outspoken and aggressive. I often can't restrain myself after being the person in charge of the enterprise, which has caused a lot of unnecessary trouble to the company. If I calculate the general ledger, I can't even tell whether my personal influence adds or subtracts points from the company as a whole.
Besides, I have a serious social phobia. Although I have been extremely active on the public platform for many years, I especially hope to live a quiet life for several years if possible. This demand is usually a luxury of entrepreneurs with public influence. Fortunately, AR Company didn't need publicity and publicity work a few years ago, so I want to take this rare opportunity to withdraw from the public's field of vision and make products with peace of mind for a few years.
In addition, when talking about the current debt situation, Luo Yonghao said that the direct debt is still less than 1 billion. According to the plan, it should have been returned before the end of March this year, but due to some sudden disputes at the end of last year, it was returned around 1 1. In order to pay off debts, Luo Yonghao tried many projects and finally embarked on the road of live broadcast with goods.
In fact, Luo Yonghao has made many announcements for starting a new business. In June this year, 5438+ 10 revealed "See you on the next generation platform" on social platforms, and in March, Luo Yonghao directly announced that "everything is ar". Luo Yonghao has also said on many occasions that live broadcast with goods is not his career pursuit, and he has always wanted to return to the high-tech field to continue his business.
As for why it is AR, Luo Yonghao once answered this question in a dialogue article published on social platforms: "Almost from the day I decided that Hammer Technology had an accident, I was thinking about what to do after I paid my debts." . A few years later, Luo Yonghao judged that "the next generation computing platform can only be AR, and it is unlikely to be anything else". He said, "We believe that AR is the next generation computing platform".
Specific to the future plan, Luo Yonghao revealed that the hardware team will develop an engineering machine every year, which will not be sold externally in principle, but only for internal development and use, and will not be sold until the commercial sales conditions and overall environment are generally mature.