People's governments of all provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions of the State Council and institutions directly under it:
Consumption poverty alleviation is a poverty alleviation way for all sectors of society to help poor people increase their income and get rid of poverty by consuming products and services from poor areas and people, and it is an important way for social forces to participate in poverty alleviation. Vigorously implementing consumption poverty alleviation is conducive to mobilizing all sectors of society to expand the consumption of products and services in poverty-stricken areas, mobilizing the enthusiasm of poor people to achieve poverty alleviation by their own efforts, and promoting the stable poverty alleviation of poor people and the sustainable development of industries in poverty-stricken areas. In recent years, relevant regions and departments have actively explored and practiced consumption poverty alleviation and accumulated some useful experiences and practices, which need to further strengthen guidance and improve policies. In order to implement the * * * * * the State Council's Guiding Opinions on Three-year Action to Win the Fight against Poverty, carry out in-depth consumption poverty alleviation and help win the fight against poverty, with the consent of the State Council, we hereby put forward the following opinions.
First, the overall requirements
In order to fully implement the spirit of the 19th National Congress of the Communist Party of China and the Second and Third Plenary Sessions of the 19th Central Committee, closely focus on promoting the overall layout of the "five in one" and the coordinated promotion of the "four comprehensive" strategic layout, thoroughly implement the important exposition on poverty alleviation, adhere to the new development concept in accordance with the decision-making arrangements of the CPC Central Committee and the State Council, adhere to the basic strategy of precise poverty alleviation, and focus on promoting the stable and accurate poverty alleviation of the poor. Adhere to government guidance, social participation, market operation and innovative mechanisms, strive to stimulate the enthusiasm of the whole society to participate in consumption poverty alleviation, strive to broaden the sales channels of agricultural products in poverty-stricken areas, strive to improve the supply level and quality of agricultural products in poverty-stricken areas, strive to accelerate the development of leisure agriculture and rural tourism in poverty-stricken areas, break through the pain points, difficulties and blocking points that restrict consumption poverty alleviation in production, circulation and consumption, promote the integration of products and services in poverty-stricken areas into the national market, and make positive contributions to winning the battle against poverty and promoting the implementation of the rural revitalization strategy.
second, mobilize all sectors of society to expand the consumption of products and services in poverty-stricken areas
(1) promote organs at all levels and state-owned enterprises and institutions to take the lead in helping the poor through consumption. Incorporate consumption poverty alleviation into the designated poverty alleviation work of central units and pairing assistance at local levels. Encourage organs at all levels, state-owned enterprises and institutions, financial institutions, colleges and universities, urban medical and old-age care institutions, etc. to give priority to purchasing products from poverty-stricken areas under the same conditions, give priority to hiring workers from poverty-stricken areas, and guide cadres and workers to purchase products from poverty-stricken areas spontaneously and travel to poverty-stricken areas. Encourage trade unions at all levels to organize workers to carry out trade union activities in poverty-stricken areas in accordance with relevant regulations, and give priority to purchasing products from poverty-stricken areas under the same conditions. Organize direct direct supply of agricultural products to canteens of institutions, schools, hospitals, enterprises and institutions in poverty-stricken areas. Combined with the army's assistance work, the relevant troops, especially those stationed in poverty-stricken areas, are encouraged to actively participate in poverty alleviation through consumption. (Poverty Alleviation Office, United Front Work Department of the Central Committee, Working Committees of Central and State Organs, Ministry of Education, Health and Wellness Committee, People's Bank of China, State-owned Assets Supervision and Administration Commission, State Administration of Taxation, Political Work Department of the Central Military Commission, All-China Federation of Trade Unions and other provincial people's governments are responsible)
(2) Promoting the establishment of a cooperative mechanism for consumption poverty alleviation in the eastern and western regions. Incorporate consumption poverty alleviation into the policy framework of poverty alleviation cooperation and counterpart support between the east and the west. Help provinces and cities to organize and guide local agricultural products wholesale markets, business circulation enterprises and institutions, schools, hospitals, enterprises and institutions to establish long-term and stable supply and marketing relations with poor areas. The aided provinces and cities should take the initiative to meet the needs of agricultural products in the provinces and cities, adjust and optimize the agricultural industrial structure, improve the quality of agricultural products, expand the supply scale, actively attract enterprises to invest in deep processing enterprises of agricultural products, promote the local processing of agricultural products in poverty-stricken areas, and drive the poor to increase their income and get rid of poverty. Establish and improve the accurate docking mechanism of labor services in the eastern and western regions, actively purchase labor services in poverty-stricken areas, and help poor laborers find jobs. (Poverty Alleviation Office, Development and Reform Commission, Ministry of Human Resources and Social Security, Ministry of Commerce and other relevant provincial people's governments are responsible)
(3) Mobilizing private enterprises and other social forces to participate in poverty alleviation through consumption. Incorporate consumption poverty alleviation into the precise poverty alleviation action of "All enterprises help all villages", and encourage private enterprises to purchase products and services in poverty-stricken areas by means of "buying instead of donating" and "buying instead of helping" to help the poor increase their income and get rid of poverty. Give play to the role of social organizations such as industry associations, chambers of commerce and charities, and organize and mobilize social forces such as caring enterprises and caring people to participate in consumption poverty alleviation. Relying on platforms such as "China Farmers Harvest Festival" and China Social Poverty Alleviation Network, we will plan related activities for poverty-stricken areas, promote the accurate docking of the needs of various subjects involved in consumption poverty alleviation and the supply information of characteristic products in poverty-stricken areas, and promote rural characteristic food and beautiful scenery. Actively carry out consumption poverty alleviation activities around the National Poverty Alleviation Day, and issue initiatives to guide the whole society to participate. (All-China Federation of Industry and Commerce, Development and Reform Commission, Ministry of Civil Affairs, Ministry of Agriculture and Rural Affairs, Poverty Alleviation Office, All-China Federation of Trade Unions, Youth League Central Committee, All-China Women's Federation and other provincial people's governments are responsible)
Third, vigorously broaden the circulation and sales channels of agricultural products in poverty-stricken areas
(4) Open up the supply chain. Support large and medium-sized cities and poverty-stricken areas to guide and support a number of demonstration enterprises for poverty alleviation through consumption, focusing on the construction of circulation infrastructure, supply chain services and production bases. Give play to the leading role of demonstration enterprises, drive the producing areas and consuming areas to take the backbone enterprises as the platform, and take the county and village three-level logistics distribution system as the carrier to form the whole chain linkage of agricultural products from field to table. (Ministry of Commerce, Development and Reform Commission, Ministry of Agriculture and Rural Affairs and relevant provincial people's governments are responsible)
(5) Expanding sales channels. Support poor areas to improve the network infrastructure and public service platform, provide rural e-commerce operators with professional services such as product development, packaging design, online store operation, product traceability, talent training, and continuously improve the poor people's ability to use the network and user terminals. Expand the coverage of e-commerce into rural comprehensive demonstration. Establish an e-commerce industry incubator in poverty-stricken areas with conditions to cultivate large-scale e-commerce enterprises. Encourage large-scale e-commerce enterprises to set up poverty alleviation stores, e-commerce poverty alleviation pavilions and poverty alleviation channels for poverty-stricken areas, and give support such as traffic. Relying on the grain, meat and other reserve systems, we will explore giving priority to purchasing and storing qualified agricultural products in poverty-stricken areas and build agricultural product purchasing and storage bases in poverty-stricken areas. Encourage large and medium-sized cities and poor areas to jointly hold various forms of agricultural products production and marketing docking activities, and establish long-term and stable production and marketing relations. Support poor areas to participate in agricultural fairs, farmers' fairs and trade fairs, set up special exhibition areas for poverty alleviation, and focus on promoting, displaying and selling characteristic agricultural products. Guide the supply and marketing cooperative organizations in poor areas to establish long-term and stable production and marketing links with agricultural products processing and circulation enterprises, and actively carry out purchase and sale activities. Encourage poor areas to set up agricultural products sales areas in scenic spots, hotels and restaurants, tourist distribution centers and expressway service areas, and concentrate on selling agricultural products with distinctive advantages. Establish an early warning mechanism for unsalable agricultural products in poverty-stricken areas, formulate emergency response plans, and organize large-scale e-commerce enterprises, trade circulation enterprises and agricultural products wholesale markets to purchase unsalable agricultural products in poverty-stricken areas. (The Ministry of Commerce, the Poverty Alleviation Office, the Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Finance, the Ministry of Transport, the Ministry of Agriculture and Rural Affairs, the Ministry of Culture and Tourism, the Grain and Reserve Bureau, the Supply and Marketing Cooperatives, and other relevant provincial people's governments are responsible)
(6) Accelerate the construction of circulation service outlets. Encourage poverty-stricken areas to build or rebuild a number of production warehouses, controlled atmosphere warehouses, cold storage and fresh-keeping warehouses and other facilities according to local conditions, and reduce the operating costs of enterprises participating in consumer poverty alleviation by means of leasing and sharing. Encourage supply and marketing cooperatives, postal services, large-scale e-commerce enterprises, commercial circulation enterprises, agricultural products wholesale markets, etc., integrate the resources of origin logistics facilities, promote the upgrading of origin warehouses, enhance the comprehensive service capabilities of warehousing, sorting, packaging, primary processing and transportation, and explore the establishment of a cold chain logistics service system from origin to table. In-depth implementation of the express delivery project to the countryside, improve the express delivery service network in poverty-stricken areas, and support express delivery enterprises to strengthen cooperation with agriculture, supply and marketing, and commercial enterprises. (Ministry of Commerce, Development and Reform Commission, Ministry of Transport, Post Office, Supply and Marketing Cooperatives, etc. and relevant provincial people's governments are responsible)
Fourth, comprehensively improve the supply level and quality of agricultural products in poverty-stricken areas
(VII) Accelerate the construction of agricultural product standardization system. Guided by high quality, safety and green, we will strengthen the protection of the origin of agricultural products in poverty-stricken areas and support the development of standardized production demonstrations. Encourage and guide agricultural colleges, scientific research institutes and leading enterprises to cultivate and develop varieties of agricultural products suitable for different poverty-stricken areas, and promote advanced and applicable breeding technologies according to local conditions. Open up green channels for certification or registration of green food, organic food and geographical indication agricultural products in poverty-stricken areas, and encourage poor areas to formulate local standards for characteristic agricultural products and carry out standardized production. Popularize the safety control norms and technical regulations of edible agricultural products in poverty-stricken areas, popularize and apply the national agricultural product quality and safety traceability platform, and expand the traceability coverage of quality and safety of characteristic agricultural products in poverty-stricken areas. Strengthen the quality and safety supervision of agricultural products in poverty-stricken areas, and strengthen the sharing and coordination of regulatory information between producing areas and consuming areas. (The Ministry of Agriculture and Rural Affairs, the Ministry of Science and Technology, the General Administration of Market Supervision and other relevant provincial people's governments are responsible)
(8) Improving the large-scale supply level of agricultural products. Support poverty-stricken areas to dig deep into the variety resources of characteristic agricultural products, optimize the variety and regional layout of agricultural products, and make the industrial scale bigger and stronger. Encourage leading enterprises, agricultural products wholesale markets, e-commerce enterprises and large supermarkets to adopt the mode of "farmers+cooperatives+enterprises", establish production bases in poor areas, vigorously develop contract agriculture, improve the large-scale organization level of agricultural products supply, and enhance the sustainable supply capacity of agricultural products. We will implement the subsidy policy for primary processing of agricultural products in the producing areas, support poor areas to improve their storage, preservation, sorting and grading capabilities, and improve the primary processing rate of agricultural products in poor areas. Guide agricultural products processing enterprises to gather in poverty-stricken counties, key towns, ex situ poverty alleviation and relocation centralized resettlement sites and industrial parks. (Ministry of Agriculture and Rural Affairs, Ministry of Finance, Ministry of Commerce, etc. and relevant provincial people's governments are responsible)
(9) Creating regional characteristic agricultural products brands. Guide poverty-stricken areas to formulate regional poverty alleviation product labels in units of provinces, prefecture-level cities or concentrated contiguous areas with special difficulties, and adopt * * * to enjoy * * * and push with * * * to jointly build regional specialty agricultural products brands and improve the recognition of specialty agricultural products in poverty-stricken areas. Organize all kinds of media to widely publicize the experience and practices of developing characteristic agricultural products in poverty-stricken areas and promote agricultural products brands by using new media platform resources through news reports, public service advertisements and other means. Relying on the national "Quality Month", "China Brand Day" and other special activities, we will encourage poor areas to display and promote brands such as featured agricultural products and ethnic handicrafts. Strengthen the credit supervision of agricultural products production, processing and circulation enterprises and related cooperatives in poverty-stricken areas, and implement trustworthy incentives and disciplinary actions against market players. (Central Propaganda Department, Ministry of Agriculture and Rural Affairs, Ministry of Commerce, Development and Reform Commission, People's Bank of China, General Administration of Market Supervision and other relevant provincial people's governments are responsible)
V. Vigorously promote the upgrading of leisure agriculture and rural tourism in poverty-stricken areas
(1) Intensify infrastructure construction. Transform and improve the capacity of leisure agriculture and rural tourism roads, villages roads and scenic spots in poverty-stricken areas, and improve traffic accessibility and tourist convenience. Combined with promoting the improvement of rural human settlements, improving the level of leisure agriculture, rural tourism infrastructure and public service facilities, the poor households engaged in leisure agriculture and rural tourism will implement the "three changes and one whole" project to improve the consumption environment. Increase the inclination of land for leisure agriculture and rural tourism infrastructure construction. Relying on the natural ecology, folk culture, farming culture and other resource endowments in poverty-stricken areas, we will support the construction of a number of beautiful leisure villages (towns) with complete facilities and outstanding characteristics, and rural tourism boutique scenic spots to meet the diversified needs of consumers. (The Ministry of Agriculture and Rural Affairs, the Ministry of Culture and Tourism, the Ministry of Housing and Urban-Rural Development, the Development and Reform Commission, the Ministry of Natural Resources, the Ministry of Transport and other relevant provincial people's governments are responsible)
(11) Improving service capabilities. Relying on the poverty alleviation cooperation and counterpart support between the east and the west, and the designated poverty alleviation mechanism of the central unit, we will mobilize relevant scientific research institutions and institutions of higher learning to help poor areas train leisure agriculture and rural tourism talents and provide marketing, service and management guidance through "please come in" and "go out". Support the poor to participate in relevant professional skills and business training, and improve the standardization and standardization of services. Encourage poor areas to form leisure agriculture and rural tourism associations, industrial and regional brand alliances and other organizations, and form a management service system of self-management, self-monitoring and self-service. (Ministry of Agriculture and Rural Affairs, Ministry of Culture and Tourism, Ministry of Human Resources and Social Security, General Administration of Market Supervision, Poverty Alleviation Office, Development and Reform Commission and other relevant provincial people's governments are responsible)
(12) Do a good job in planning and design. Strengthen the investigation of leisure agriculture and rural tourism resources in poverty-stricken areas, dig deep into natural ecology, historical culture, regional characteristic culture, national folk culture, traditional farming culture and other resources in poverty-stricken areas, and clarify key development directions and regions according to local conditions. Mobilize tourism planning and design units to carry out poverty alleviation public welfare actions, prepare leisure agriculture and rural tourism plans for poverty-stricken areas, and encourage tourism colleges and tourism enterprises to provide guidance on tourism route design, product development and brand promotion for poverty-stricken areas. (The Ministry of Agriculture and Rural Affairs, the Ministry of Culture and Tourism and other relevant provincial people's governments are responsible)
(13) Strengthen publicity and promotion. Support poor areas to organize activities related to leisure agriculture and rural tourism. Organize all kinds of media to arrange layout time, use the new media platform, and introduce the boutique scenic spots in poverty-stricken areas to the society free of charge by time-sharing classification. Vigorously develop the "rural tourism+Internet" model, rely on carriers such as e-commerce enterprises, carry out various forms of tourism poverty alleviation publicity, and focus on promoting a number of leisure agriculture and rural tourism boutique destinations in poverty-stricken areas. (The Ministry of Agriculture and Rural Affairs, the Ministry of Culture and Tourism, the Central Propaganda Department, the State Administration of Radio, Film and Television, the Ministry of Commerce and other relevant provincial people's governments are responsible)
VI. Safeguards
(14) Strengthen organization and leadership. Development and Reform Commission, Poverty Alleviation Office, Ministry of Agriculture and Rural Affairs, Ministry of Commerce, Ministry of Culture and Tourism, Federation of Supply and Marketing Cooperatives, Ministry of Finance and other departments should strengthen the overall coordination of consumption poverty alleviation work, formulate implementation plans, and refine relevant policies and measures. The people's governments of all provinces (autonomous regions and municipalities) should attach great importance to the work of poverty alleviation through consumption in their own regions, define the objectives and tasks according to the different orientations of producing areas and consuming places, formulate supporting policies, establish working mechanisms, and actively promote the in-depth development of poverty alleviation through consumption. Timely summarize and publicize the experiences, practices and advanced models emerging in the work of poverty alleviation through consumption, and create a good atmosphere for the whole society to participate in poverty alleviation through consumption. (Development and Reform Commission, Poverty Alleviation Office, Ministry of Agriculture and Rural Affairs, Ministry of Commerce, Ministry of Culture and Tourism, Federation of Supply and Marketing Cooperatives, Ministry of Finance and other provincial people's governments are responsible)
(15) Improve the interest mechanism. We will improve the interest linkage mechanism between companies, cooperatives, rich leaders and the poor, increase the participation of the poor in agricultural product sales, leisure agriculture and rural tourism, and effectively ensure that the poor share the benefits. Give play to the role of consumption poverty alleviation in promoting the collective economy and increasing the income of the poor, support the development and growth of village collective economic organizations, and enhance the docking ability between the poor and the market. (Ministry of Agriculture and Rural Affairs, Ministry of Culture and Tourism, Poverty Alleviation Office, Ministry of Finance, etc.)