Can be used for low-cost online marketing
Search engine marketing, forums, blogs, instant interactive tools WeChat, microblogging, e-mail, telemarketing and so on
Online promotion of all the ways:
1, search engine marketing
By opening the search engine bidding, so that the user searches for the keywords and clicks on the search engine on the Keyword creative links into the website / webpage to further understand the information he needs, and then by calling the customer service phone number on the website, communicate with online customer service or directly submit the form on the page, etc. to achieve their purpose.
2, search engine optimization
that is, SEO, is through the structure of the site, the three elements of the description, high-quality website content, rich and valuable relevance of the external links to optimize the site for the user and the search engine is more user-friendly, in order to obtain the advantage of the search engine rankings for the introduction of traffic to the site.
3, e-mail marketing
is to subscribe to the way the industry and product information through e-mail to the need for users, in order to establish a relationship of trust and confidence with the user.
4, instant messaging marketing
The use of the Internet instant messaging tools to promote the publicity of the marketing approach.
5, viral marketing
Viral marketing model from the Internet marketing, the use of word-of-mouth principles, is carried out through the spontaneous between users, low-cost marketing tools.
6, BBS marketing
The application of this has been very common, especially for individual webmasters, most of the portal station forums while leaving a link to their own sites, every day can bring a few hundred IP.
7, blog marketing
Blog marketing is the establishment of a corporate blog or a personal blog for the interaction between the enterprise and the user as well as a reflection of corporate culture. The embodiment of corporate culture, generally such as industry reviews, work thoughts, mood essays and expertise as the content of the corporate blog, so that the user more trust in the enterprise to deepen the brand influence.
8, microblog marketing
Microblog marketing refers to the microblogging platform to create value for businesses, individuals and other marketing methods, but also refers to the microblogging platform for businesses or individuals to find and meet the needs of users of various types of business behavior.
9, WeChat marketing
WeChat marketing is a kind of innovation of enterprise marketing mode in the era of network economy, and it is a kind of network marketing way that rises along with WeChat's hotness. WeChat does not exist in the distance limit, the user registered WeChat, and around the same registered "friends" to form a connection, the user subscribes to their own needs of information, business through the provision of information users need to promote their own products, so as to realize the point-to-point marketing, more prominent such as experiential micro-marketing.
10, video marketing
The way of creative video, the product information is moved into the video clip, absorbed by the mass, and will not cause too much exclusion of the user group, but also easy to be accepted by the user group.
11, soft marketing
By the enterprise's market planners or advertising agency copywriters to be responsible for the writing of the "text ads".
12, experiential micro-marketing
Experiential micro-marketing is based on user experience, with the mobile Internet as the main communication platform, with the traditional network media and mass media, through the strategic, manageable, sustainable O2O online and offline interactive communication, the establishment and transformation, strengthen customer relations, and realize the value of a series of customer processes.
13, O2O three-dimensional marketing
O2O three-dimensional marketing, is based on the online (Online), offline (Offline) full-media depth of integrated marketing,
multi-level classification of audience needs, selective use of newspapers, magazines, radio, television, audio-visual, film, publishing, the Internet, mobile, including various types of communication channels. With text, pictures, sound, video, touch and other diversified forms of in-depth interactive integration, covering the sight, sound, light, image, touch and other people to receive information all the senses, the audience for a full perspective, three-dimensional marketing coverage, to help companies create a multi-channel, multi-level, diversified, multi-dimensional, all-round three-dimensional marketing network.