According to public information, Steady Medical Care is one of the earliest enterprises in China to establish the whole industrial chain of medical gauze from cotton procurement to textile weaving and realize the direct export of gauze products. The company takes "cotton" as the core, and * * * has three brands: stable medical care, cotton age and Tianjin grain life.
In 2020, the outbreak of the epidemic made people's demand for medical equipment such as masks increase sharply, while Steady Medical earned1253.4 billion yuan a year with its own products, and its founder Li was worth 52.5 billion yuan.
Drop of water wears away the stone. It wasn't built in a day. Thirty years ago, stable medical care was just a small workshop, so how did Li build a 50 billion industry giant?
1957, a child was born in a village in Xishui County, Huanggang, Hubei Province. He is Li. As a child of a poor family, he was determined to change his life from an early age.
1978, 2 1 year-old, graduated from Hubei Foreign Trade School and was assigned to Hubei Medicine and Health Products Import and Export Company as a salesman, becoming one of the earliest people to start foreign trade business in China. 1988, Li, who worked for 10, saw that the foreign trade industry was doing its own business. He seized the opportunity, gave up his job in a state-owned enterprise and began to travel to Zhuhai.
1989, he came to a small company in Zhuhai. A year later, he was dismissed by the company for incompetence. It was at that time that he had the idea of starting a business.
199 1 year, Li founded his first company-Zhuhai Steady Company, which is a company specializing in research, development, production and sales of medical dressings.
At the beginning of his business, there were only three employees, and orders, profits and funds were all problems he faced, but he firmly believed that as long as the quality of products he made could meet the needs of customers, he would certainly win the favor of the market. It is this honest and responsible attitude that after 10 years, his company has become an enterprise whose products have been exported to more than 60 countries and regions.
In 2003, Steady Medical launched its own medical dressing brand Winner, and began to tilt from foreign markets to China. For better products, he also developed a brand-new technology called "All Cotton Spunlaced Nonwovens" in 2005. In 2007, he began to produce all-cotton spunlaced nonwovens, but unexpectedly, the products could not be sold at all, so he seized the opportunity of domestic sanitary towel manufacturers. In 2008, Steady Medical sold a large number of cotton materials to domestic sanitary towel manufacturers.
Later, with the increasing demand for cotton daily necessities in the maternal and infant market, he started his second venture. Founded the cotton era in 2009 and began to March into the maternal and child industry. Although it was a second venture, he was still in crisis.
2065 438+00-2065 438+03 began to expand blindly, opening about 90 stores. Due to the lack of brand precipitation and several competitive advantages, the loss in three years is nearly 200 million. Under the pressure of loss, he began to reflect on himself and learn marketing knowledge. After months of thinking, he put forward the differentiated sales model of the store.
With each store operating according to its own unique sales model, in 20 14 years, the cotton era finally achieved profitability. In 20 17, the sales in the cotton era reached 3 billion, with more than 240 stores, and the sales continued to rise.
Although the market value of stable medical care has declined today, it is still 38.453 billion yuan. And he has already grown from a young man who was dismissed by the company to the head of a stable medical care worth 52.5 billion yuan. What do you want to say to Li?