The product selling point is that you want a product to publicize the core selling point. The theme of the article is the core selling point of the package to attract users. The content material is to make the theme of the soft paper materialization. We speak one by one:
First, digging can be implanted in the core selling point of the soft paper. Since the purpose of your writing soft text is to publicize a product or brand, the selling point is very important. Generally speaking, the most attractive soft text users, they are interested in the "material"; and we want to publicize the product, usually not interesting and not many people will be interested in. If there is too much product information in the soft text, it will not only directly affect the user's reading experience, resulting in a bad communication effect. There is also too much promotional information, so that the user can not focus on the product, can not produce a deep impression. Therefore, we can play in the product selling points on the space is very limited. So we must do a "single point of breakthrough", seize the product 1-2 selling points for packaging. These selling points must be the most unique and impressive point of your product. The more unique and specific, the better.
Secondly, the theme of the article. The theme of the article is the channel that connects the user and the product information. When choosing a theme, you need to first find the target group corresponding to the product. Then understand what general "pain points" or "high points" these people have. And then choose a soft text theme that can immediately hit their "pain point" or "high" point. At this time, we should pay attention to, write the most difficult place is how to write in the article after the material content, very natural transition to the introduction of the product. Otherwise, you have worked hard to code a lot of words but finally found that the articulation is not, which is embarrassing. When choosing a theme, consider whether the theme is well packaged around the core selling points. It is best to write the articulation part before writing the soft text, and then go to collect other materials.
Third, content material. After determining the product selling points and the theme of the soft text, you need to collect good content to enhance the user's reading pleasure, with a strong argument to support your point of view. Soft text theme can be wildly different, but down to the specific writing, we must do to justify. Whether you want to propose that we "do people have to be tough on themselves" or advocate "only to their own good is the most real". All have to be around the theme to collect relevant material to argue. For example, to a headset to write a soft copy, the core selling point of this headset is "the highest value" headset. In order to reflect the selling point, the author would like to use the history of the development of the headset shape to package. In the article, the author first introduced the earliest headphones, bulky and ugly, and then through the generations of headphones, let readers see that the evolution of headphones is getting lighter and lighter, more and more beautiful. Finally, going with the flow, the headphones to be advertised are placed at the end of the article, which is the equivalent of telling the reader that these headphones are the newest and most beautiful generation in the evolutionary process.
Finally, some of the more profound themes will be displayed in plain text; the general soft text can be illustrated to improve the reading experience. In short, after doing the three elements, you should also try to be perfect in the details.