Part I Abstract (a summary of the whole plan)
I. A brief description of the company
II. Purpose and objectives of the company (market objectives and financial objectives)
III. The current shareholding structure of the company
IV. Funds invested and their use
V. Introduction of the company's current main products or services
VI, Market overview and marketing strategy
vii. Introduction of major business sectors and performance
viii. Core management team
ix. Explanation of the company's strengths
x. The current demand for capital increase of the company in order to achieve its goals: reasons, quantity, mode, usage, repayment
xi. Financing plan (fund raising and investment methods)
XII. Financial analysis
1. Financial history data (sales summary, profit, growth in the first 3 years to 5 years)
2. Financial projections (the next 3 years to 5 years)
3. Assets and liabilities
Part II Overview
Chapter I. Introduction of the company
1. Purpose of the company (the expression of the company's mission)
2. Company Profile
3. Functions and Business Objectives of Departments
4. Company Management
1. Board of Directors
2. Management Team
3. External Support (outsiders/accounting firms/law firms/consultants/technical support/industry associations, etc.)
Chapter 2: Technology Technology and Products
I. Technology Description and Technology Holding
II. Product Status
1. Main Product Catalog (Classification, Name, Specification, Model, Price, etc.)
2. Product Characteristics
3. Introduction of Products under Development/to be Developed
4. R&D Plans and Timetable
5. IPR Strategy
6. Intangible assets (trademarks/intellectual property rights/patents, etc.)
3. Product production
1. Supply of resources and raw materials
2. Existing production conditions and production capacity
3. Expansion facilities, requirements and costs, and the production capacity after the expansion
4. The original main equipment and additional equipment
5. p> 5. Product standards, quality control and production cost control
6. Packaging and storage and transportation
Chapter 3, Market Analysis
I. Market size, market structure and segmentation
II. Setting of the target market
III. Analysis of the product consumer groups, consumption methods, consumption habits, and the main factors affecting the market
IV, The current market situation of the company's products, the stage of market development in which the products are located (blank/newly developed/high-growth/mature/saturated), product rankings and brand status
v. Market trend forecasts and market opportunities
vi. Industry policies
Chapter 4, Competitive Analysis
i. No industry monopoly
ii. Competitors from the market segmentation Market share
iii. Major competitors: company strength, product situation (type, price, features, packaging, marketing, market share, etc.)
iv. Analysis of potential competitors' situation and market changes
v. Competitive advantages of the company's products
Chapter 5, Marketing
i. Overview of the marketing plan (region, ways, channels, estimated target, share)
Second, the development of sales policy (past/current/planned)
Third, sales channels, ways, marketing links and after-sales service
Fourth, the status of the main business relationships (agents/distributors/distributors/retailers/franchisees, etc.), qualifications at all levels
Determination of the criteria and policies (sales volume/cost recovery period/payment method/due date/payment method) Payback period/payment method/accounts receivable/freight method/discount policy, etc.)
V. Sales force and sales welfare distribution policy
VI. Promotion and market penetration (methods and arrangements, budget)
1. Main promotional methods
2. Advertisement/public relations strategies for media evaluation
VII.
1. Pricing basis and price structure
2. Factors affecting price changes and countermeasures
viii. sales data statistics and sales record method, the calculation of sales cycle.
ix. Market development planning, sales targets (near-term, medium-term), sales forecast (3 years to 5 years) sales, share and basis for calculation
Chapter 6, investment description
i. Description of capital requirements (amount/period)
ii. Capital use plan and progress
iii. Forms of investment (loan/interest rate/interest rate payment) Conditions/conversion - common shares, preferred shares, optional shares/corresponding price, etc.
IV. Capital structure
V. Return/repayment plan
VI. Description of the original capital and liability structure (time/conditions/security/interest on each debt, etc.)
VII. Investment collateral (whether or not there is a collateral/value of the collateral and the basis for pricing/pricing certificate)
VIII.
viii. Investment guarantees (availability of collateral/financial reports of guarantors)
ix. Shareholding structure after investment absorption
x. Cost of equity
xi. Explanation of the extent of investor involvement in the management of the company
xii. Reports (regular reports provided to the investor and budget for capital expenditure)
xiii. Payment of miscellaneous expenses (whether or not the intermediary handling fee is paid)
xiii. Intermediary fees)
Chapter 7: Investment Compensation and Exit
I. Stock Listing
II. Equity Transfer
III.
iii. R&D Risk
iv. Production Uncertainty Risk
v. Cost Control Risk
vi. Competition Risk
vii. Policy Risk
viii. Financial Risk (Accounts Receivable/Bad Debt)
ix. Management Risk (Including Personnel/Staff Turnover/Key Employee Dependency)
x. Bankruptcy risk
Chapter 9: Management
I. Company organization structure
II. Management system and labor contract
III. Personnel plan (staffing/recruitment/training/assessment)
IV. Salary and benefit plan
V. Equity allocation and share subscription plan
Chapter 10: Business forecast
3 to 5 years after the capital increase, the company's sales volume, sales, gross margin, growth rate, ROI estimates and calculation basisChapter 11, Financial Analysis
1. Sales revenue schedule
2. Costs and expenses schedule
3. Salary level schedule
4. Fixed Assets Schedule
5. Balance Sheet
6. Profit and Distribution Schedule
7. Cash Flow Statement
8. Financial Indicator Analysis
(1) Indicators Reflecting Financial Profitability
a. Financial Internal Rate of Return (FIRR)
b. Payback Period (PT)
c. Financial Net Present Value ( FNPV)
d. Investment profit margin
e. Investment tax rate
f. Capital profit margin
g. Uncertainty analysis: break-even analysis, sensitivity analysis, probability analysis
(2) reflecting the project's ability to liquidate the indicators
a. Gearing ratio
b. Current ratio
c. Current ratio
d. Current ratio
e. Current ratio
f. Current ratio
g. Current ratio
h. Current ratio
i. Current ratio
ii.
c. Current ratio
d. Repayment period of borrowing for fixed asset investment
Part III Appendices
I. Attachments
1. Photocopies of business license
2. List of the board of directors and their resumes
3. List of the main management team and their resumes
4. Explanation of professional terms
5. Patent certificates/production licenses/appraisal certificates, etc.
6. Registered trademarks
7. Corporate image design/promotional materials (logo design, brochures, publications, packaging instructions, etc.)
8. Newsletters and reports
9. Proof of site rental
10. Process flow charts
11. Product market Growth Forecast Chart
2. Schedules
1. Main Product Catalog
2. Main Customer List
3. Main Supplier and Distributor List
4. Main Equipment List
5. Main Site Survey Form
6. Projection and Analysis Sheet
7. Various Financial Statements and Financial Projection Forms
I recommend it carefully