How to write a business plan for a pet project

Part I Abstract (a summary of the whole plan)

I. A brief description of the company

II. Purpose and objectives of the company (market objectives and financial objectives)

III. The current shareholding structure of the company

IV. Funds invested and their use

V. Introduction of the company's current main products or services

VI, Market overview and marketing strategy

vii. Introduction of major business sectors and performance

viii. Core management team

ix. Explanation of the company's strengths

x. The current demand for capital increase of the company in order to achieve its goals: reasons, quantity, mode, usage, repayment

xi. Financing plan (fund raising and investment methods)

XII. Financial analysis

1. Financial history data (sales summary, profit, growth in the first 3 years to 5 years)

2. Financial projections (the next 3 years to 5 years)

3. Assets and liabilities

Part II Overview

Chapter I. Introduction of the company

1. Purpose of the company (the expression of the company's mission)

2. Company Profile

3. Functions and Business Objectives of Departments

4. Company Management

1. Board of Directors

2. Management Team

3. External Support (outsiders/accounting firms/law firms/consultants/technical support/industry associations, etc.)

Chapter 2: Technology Technology and Products

I. Technology Description and Technology Holding

II. Product Status

1. Main Product Catalog (Classification, Name, Specification, Model, Price, etc.)

2. Product Characteristics

3. Introduction of Products under Development/to be Developed

4. R&D Plans and Timetable

5. IPR Strategy

6. Intangible assets (trademarks/intellectual property rights/patents, etc.)

3. Product production

1. Supply of resources and raw materials

2. Existing production conditions and production capacity

3. Expansion facilities, requirements and costs, and the production capacity after the expansion

4. The original main equipment and additional equipment

5. p> 5. Product standards, quality control and production cost control

6. Packaging and storage and transportation

Chapter 3, Market Analysis

I. Market size, market structure and segmentation

II. Setting of the target market

III. Analysis of the product consumer groups, consumption methods, consumption habits, and the main factors affecting the market

IV, The current market situation of the company's products, the stage of market development in which the products are located (blank/newly developed/high-growth/mature/saturated), product rankings and brand status

v. Market trend forecasts and market opportunities

vi. Industry policies

Chapter 4, Competitive Analysis

i. No industry monopoly

ii. Competitors from the market segmentation Market share

iii. Major competitors: company strength, product situation (type, price, features, packaging, marketing, market share, etc.)

iv. Analysis of potential competitors' situation and market changes

v. Competitive advantages of the company's products

Chapter 5, Marketing

i. Overview of the marketing plan (region, ways, channels, estimated target, share)

Second, the development of sales policy (past/current/planned)

Third, sales channels, ways, marketing links and after-sales service

Fourth, the status of the main business relationships (agents/distributors/distributors/retailers/franchisees, etc.), qualifications at all levels

Determination of the criteria and policies (sales volume/cost recovery period/payment method/due date/payment method) Payback period/payment method/accounts receivable/freight method/discount policy, etc.)

V. Sales force and sales welfare distribution policy

VI. Promotion and market penetration (methods and arrangements, budget)

1. Main promotional methods

2. Advertisement/public relations strategies for media evaluation

VII.

1. Pricing basis and price structure

2. Factors affecting price changes and countermeasures

viii. sales data statistics and sales record method, the calculation of sales cycle.

ix. Market development planning, sales targets (near-term, medium-term), sales forecast (3 years to 5 years) sales, share and basis for calculation

Chapter 6, investment description

i. Description of capital requirements (amount/period)

ii. Capital use plan and progress

iii. Forms of investment (loan/interest rate/interest rate payment) Conditions/conversion - common shares, preferred shares, optional shares/corresponding price, etc.

IV. Capital structure

V. Return/repayment plan

VI. Description of the original capital and liability structure (time/conditions/security/interest on each debt, etc.)

VII. Investment collateral (whether or not there is a collateral/value of the collateral and the basis for pricing/pricing certificate)

VIII.

viii. Investment guarantees (availability of collateral/financial reports of guarantors)

ix. Shareholding structure after investment absorption

x. Cost of equity

xi. Explanation of the extent of investor involvement in the management of the company

xii. Reports (regular reports provided to the investor and budget for capital expenditure)

xiii. Payment of miscellaneous expenses (whether or not the intermediary handling fee is paid)

xiii. Intermediary fees)

Chapter 7: Investment Compensation and Exit

I. Stock Listing

II. Equity Transfer

III.

iii. R&D Risk

iv. Production Uncertainty Risk

v. Cost Control Risk

vi. Competition Risk

vii. Policy Risk

viii. Financial Risk (Accounts Receivable/Bad Debt)

ix. Management Risk (Including Personnel/Staff Turnover/Key Employee Dependency)

x. Bankruptcy risk

Chapter 9: Management

I. Company organization structure

II. Management system and labor contract

III. Personnel plan (staffing/recruitment/training/assessment)

IV. Salary and benefit plan

V. Equity allocation and share subscription plan

Chapter 10: Business forecast

3 to 5 years after the capital increase, the company's sales volume, sales, gross margin, growth rate, ROI estimates and calculation basis

Chapter 11, Financial Analysis

1. Sales revenue schedule

2. Costs and expenses schedule

3. Salary level schedule

4. Fixed Assets Schedule

5. Balance Sheet

6. Profit and Distribution Schedule

7. Cash Flow Statement

8. Financial Indicator Analysis

(1) Indicators Reflecting Financial Profitability

a. Financial Internal Rate of Return (FIRR)

b. Payback Period (PT)

c. Financial Net Present Value ( FNPV)

d. Investment profit margin

e. Investment tax rate

f. Capital profit margin

g. Uncertainty analysis: break-even analysis, sensitivity analysis, probability analysis

(2) reflecting the project's ability to liquidate the indicators

a. Gearing ratio

b. Current ratio

c. Current ratio

d. Current ratio

e. Current ratio

f. Current ratio

g. Current ratio

h. Current ratio

i. Current ratio

ii.

c. Current ratio

d. Repayment period of borrowing for fixed asset investment

Part III Appendices

I. Attachments

1. Photocopies of business license

2. List of the board of directors and their resumes

3. List of the main management team and their resumes

4. Explanation of professional terms

5. Patent certificates/production licenses/appraisal certificates, etc.

6. Registered trademarks

7. Corporate image design/promotional materials (logo design, brochures, publications, packaging instructions, etc.)

8. Newsletters and reports

9. Proof of site rental

10. Process flow charts

11. Product market Growth Forecast Chart

2. Schedules

1. Main Product Catalog

2. Main Customer List

3. Main Supplier and Distributor List

4. Main Equipment List

5. Main Site Survey Form

6. Projection and Analysis Sheet

7. Various Financial Statements and Financial Projection Forms

I recommend it carefully