How to do a good job of sales and promotion of smart community operations

Smart community is a systematic project, not simply do the construction of hardware products, but also need the support of the software platform, in addition to all kinds of government and other platforms for data service docking, the need to cooperate with the government departments to build the overall project, so the focus of the smart community's profitability model is also on its entire ecosystem to achieve.

Jinpeng information smart community expert analysis, smart community profit model is currently divided into several directions:

1, the peripheral electric ecosystem charge profit

Smart community one of the profit model is to establish the community around the electric business system, the community of three kilometers of life circle coverage, so that the community shopping to achieve the localization of zero distance. Through the cooperation of some well-known supermarkets and suppliers, to provide community owners with shopping services such as fresh food, food, vegetables and daily necessities, etc., to facilitate the life of the community owners to purchase, improve the quality of life of owners.

2, cooperation with advertising media to achieve profitability

By cooperating with major advertising companies and media companies to rent their own community doorway and indoor advertising space, to provide accurate advertising services covering the community, if the smart community can be formed on a large scale, this type of advertising revenue can also be formed relatively fixed.

3, community O2O service charges profit

Community O2O both online and offline services of life service projects, through the integration of some common life services such as laundry, cleaning, housekeeping, maintenance services, car wash, movies, restaurants and other services, so that the services around the community and community owners directly docking, eliminating the cost of searching for the service platform through the charging of a certain commission to achieve revenue. realize revenue.

4, telecom operators and other cooperation charges

Telecom operators in terms of cooperation can be based on their own community station such as Zhengzhou's community station service point, the promotion of communications and broadband products, such as cell phones can be realized in the retail and broadband services for the owners in the home of the platform can be seen in the station to cooperate with the project, upgrade broadband or replace the business, and so on.

5. Charges for medical services and other projects

Through the realization of data***communication with the surrounding or the city's medical treatment, clinics and other units, the establishment of a family health file for the owners to facilitate the real-time feedback on the health status of the elderly, but also can be booked for the medical unit's health experts to achieve on-site physical examination and targeted health services, and to collect fees through the provision of customized services for the family.

6, property services for profit

Traditional property services provided by the most basic community services, and due to the recurring difficulties in collecting property fees, property services are not ideal, resulting in property management in many communities is a difficult problem to solve, through the wisdom of the community so that the owners and the property company to establish a standard service rules, the owners of the payment of property fees can be realized on the property service personnel The scoring mechanism, in addition, owners can also buy property value-added charges according to their specific needs, this can try to expand such as home security and defense services, etc., so that the property company to enter the normal cycle, but also to avoid irregular replacement of the property caused by the emergence of too many management problems.

This is what we have summarized based on the development of the actual smart community smart community profit model, later we will explore more suitable for the local smart community profit model to real estate developers and cooperative customers, to help more communities to transform the smart community, to become an important pivot point of the smart city.