What is included in the market research report

The contents of the market research report generally include: the purpose of the survey, the survey object and its situation, the content of the survey, the survey method (, the survey time, the results of the survey, the survey experience.

1. Purpose and background of the research: explain why the need for market research and the background and purpose of the research. For example, market research may be needed before the release of a new product to understand the needs of the target market and competition.

2. Research methodology: describes the research methods and tools used. May include questionnaires, interviews, observation and other methods, as well as the selection of research subjects and research time.

3. Analysis of research results: the research process to analyze and organize the data and information collected. You can use charts, statistical analysis and other means to describe and interpret the market size, growth trends, competitors and so on.

4. Market demand analysis: According to the results of the research, the market demand analysis. This includes a description of the characteristics of the target users and the segmentation of needs, potential opportunities and challenges in the market.

5. Competitor analysis: assess the competitor's market position and advantages. The competitiveness of competitors can be analyzed in terms of product characteristics, pricing, target markets, sales channels, etc., and compared with their own products.

6. Market Prospects and Suggestions: Based on the results of market research, the future market development trend is predicted and corresponding suggestions are made. For example, it can look forward to the growth potential of the market, changes in the needs of target users, etc., and put forward suggestions on product positioning, marketing strategies, and so on.

7. Conclusion of the report: summarize the whole research process and results, and draw conclusions. It can be summarized for each of the above aspects, focusing on highlighting the opportunities and challenges in the market, as well as the positioning of the product in the market and competitive strategies.