I have ten years from graduation, six and a half years of graphic design three and a half years of UI design. In the past six and a half years, mainly in the B design company, do the design of the span is relatively large: web pages, packaging, print media advertising, newspapers, books and publications, e-commerce, VI and other planes involved in the scope of all involved in the hunt. Involved in a wide range of industries: medical, health care, food, beauty, home, cell phones, cars, electronics and other industries have related design experience. But due to the asymmetry of this information in society, I had the idea of transforming into a UI designer, in 2015, the demand for UI designer positions in major enterprises has grown by leaps and bounds, and the treatment of a graphic design director is still not as good as that of an ordinary UI designer. At that time, I felt a little lost in the profession of graphic designer. On second thought, this is the natural law and trend of technological progress and social development, the design of traditional media is gradually going downhill, newspapers are typical examples of traditional designers gradually to the transformation of new media designers. In recent years, major 4A advertising agencies have also gradually transformed from traditional marketing to digital marketing.
During my seventh year of work, I gradually transformed from a graphic designer to a UI designer, which made me feel very painful during this period. Transformation means starting from scratch, and salary is not guaranteed, so I mixed between graphic and UI to ensure that my salary would increase or decrease, and also to grow up during the transformation. From time to time, I thought of giving up and going back to graphic, but eventually I persisted and now I am working on UI for Telematics. After the transition, I summarized the difference between graphic design and UI design a few points:
First, broad and focused
From the business and the medium itself, the two encompass a different range of graphic design mainly includes newspaper ads, spray paintings and photographs, business cards, street signs, corporate brochures, VI design, LOGO logo, promotional leaflets, publicity folders, posters, packaging and other related design. A company or brand cannot grow without these design categories, so many graphic designers are also known as brand designers. The original meaning of UI is user interface, which is an abbreviation of User and interface in English. It is literally the 2 components of the user and the interface, but actually also includes the interaction between the user and the interface.
Second, exuberance and rigor
Graphic design is more in pursuit of big ideas, big feeling, while UI design is more focused on details, there are a lot of rules and regulations. Although, graphic design will also involve some of the restrictions, for example, the font size of the printed materials shall not be smaller than the number of characters, printing can not use RGB colors, silkscreen must use spot colors, the text on the packaging of the product shall not be smaller than the number of millimeters, the bar code shall not be deformed, and shall not change the color at will, etc., but these limitations are far less severe than the limitations of the UI design, the interface displays a half-pixel or non-whole pixel of the line will be look fuzzy and uncomfortable, buttons are too small for users to click, wrong colors are used for users to misuse, and various other behaviors will affect the user experience. In addition, the rapid update of electronic products, device size variety, inconsistency will make the UI designer's workload increased exponentially.
Third, the static and dynamic
The static and dynamic is also the essential difference between graphic design and UI design.
As long as the work of graphic design to achieve: the first eye-catching, the second to convey the purpose of the information even if the success of 80%, while the UI design needs to be creative and visual basis but also good to use, easy to use, and more emphasis on the relationship with the media and the user, which contains the user's behavior, the behavior of the interface, the behavior of the system, even if the behavior is the same, the use of the context is completely different, and the purpose of the operation or motivation is also completely different. Even if the behavior is the same, the context of use is completely different, and the purpose or motivation of operation is also different. So, UI designers need to consider more factors and are much more restricted.
Whether it is a graphic designer or a UI designer, you need to have your own design concepts and creativity, and UI designers need to focus on the user's behavior and experience, or else the name "aesthetician" will not be erased