1. GE Businesses
(1) Aero Engines (2) Electrical Equipment (3) Aerospace Services
(4) Funding Services (5) Commercial Facilities Investments (6) Commercial Credit
(7) Employees' Reinsurance Company (8) GE Stock (9) Financial Insurance
(10) Global Consumer Funding (11) Global Information Hub Services (12) Industrial Systems
(13) Lighting (14) Healthcare Systems (15) Mortgage Insurance Companies
(16) NBC (short for National Broadcasting Company) (17) Plastics Industry (18) Energy Systems
2. Small Business Service Programs
(1) Small Business Solutions (2) Acquiring a Business (3) Purchasing / Lease Transportation
(4) Purchase / Lease Equipment (5) Purchase New IT Equipment (6) Company Credit
(7) Employee Benefits (8) Expansion / Additions (9) Reduce Transportation Expenditures
(10) Reapply for a Loan (11) Short-Term Liquidity
3. Industrial Solutions
(1) Vehicles (2 ) Architecture and Engineering Structures (3) Telecommunication
(4) Transportation (5) Equipment and Gear
4, Home Solutions
(1) Lighting (2) Household Electricity (3) Home Electricity Safety (4) Adhesives and Sealants
5, Personal Financial Counseling
(1) Annuities and Income (2) Auto Insurance (3) Bank Savings and Loans
(4) GE Credit (5) Direct Stock Investments (6) GE Auto Warranty Program
(7) GE Payment Management (8) GE Payments Plus Interest (9) Home Mortgages
(10) Life Insurance (11) Long-Term Health Insurance (12) Mutual Funds
6.Company Information
(1) Information Room (2 (3) Investors
(4) GE in the Community (5) Talent Recruitment (6) Contact Us
7. Global Connections
GE has also set up a number of websites according to its leading service programs, such as (General Electric's main website), (financial and investment consulting services website), (home appliances website), (supply services website), (women's healthcare consulting website), (national professional basketball consulting website), (women's healthcare consulting website), and (women's healthcare consulting website). website), (National Professional Basketball and Olympic Basketball Tournament website), (General Electric Small Business Services website), and so on.
This structure is used by many large corporations, such as the Procter & Gamble () site. The difference is that Procter & Gamble's output is focused only on beauty, health, skin care, personal cleanliness and other categories, and is according to the "brand strategy" marketing, that is, "a brand, a website" approach to design; and General Electric generally only use "GE,, the brand, and its products and services span too large a category, so the sub-site are used "by function of the domain name" rather than "by brand domain name" idea. There are no advantages and disadvantages of the two programs, but only branded sites in the keyword search need to add another note.