1. Basic Corporate Information
The Company is a company specializing in personal image design being created. As people's living standards continue to improve and reform and opening up continue to promote, more and more people realize that improving their personal image really helps to improve interpersonal relationships and career success. Unlike the image design companies that already exist for celebrities and actors, we target our market at graduating college students and white-collar workers to help them realize their professional image.
To this end, we intend to locate our company on Wenyi Road, a densely populated area of colleges and commercial residences, where young people are more receptive to modern, personalized services and can be assured of easy access to our company for packaging.
We have a group of excellent color, dress professional designers, according to the customer's temperament style, personality, preferences, affordability, to provide customers with a set of image design program, and according to customer requirements to establish a long-term service relationship. We also have a group of enthusiastic and committed managers, XXX is an excellent marketing expert, she will serve as the company's marketing director; XXX is a financial expert, she will serve as the company's financial director. In addition, we have hired legal counsel.
2. Investment arrangements
The creation of the company needs to rent 200 square meters of office space, due to the location of the Wenyi Road, the monthly rent of 30,000 yuan, together with the renovation, equipment costs **** need to invest 500,000 yuan. Several managers*** invested 200,000 yuan, still need to finance 300,000 yuan, outside investors can get 40% of the shares, and we will use the secondary financing method, in 5 years to repay this investment.
We expect the company to generate up to $228,000 in revenue in the first year, with a payback period of about 4 years.
Part II. Market Analysis
1. Service Demand Survey: Through a sample survey of school students and white-collar workers, we found that 35% and 50% respectively said that they need to have someone to do image design for them.
Hangzhou has more than 30 colleges and universities, about 300,000 college students, it is estimated that in 2005 will reach more than 300,000, in 2003, the province's fresh graduates and postgraduates reached 9.6 million. With the increasing pressure of employment, it is very important to leave a good impression on the interviewer, and we believe that more and more college students will come into our company. Nowadays, more and more white-collar workers take off their professional attire, put on a full of personalized clothing, the so-called "Friday Casual", but after all, work is different from shopping or home, can not be allowed to play to no fear. On the office dress code, both to ensure that generous and decent, both fashion sense, but not overly flamboyant. This gives our image designers another opportunity to show their talents. It is estimated that there will be about 60,000 white-collar workers choose professional designers to design for them.
2. Price demand survey:
College students due to limited economic strength, and white-collar workers can afford the price difference is large.
As shown in the above chart, the price level that college students can afford is below 1000 yuan, mainly focusing on 300~500 yuan, while white-collar workers focus on about 1000 yuan. We will work out different programs suitable for them according to their different spending power to meet their requirements to the greatest extent.
3. Competition Survey:
According to our survey, in Hangzhou, the vast majority of image design companies targeting corporate image, product image, and only a few really engaged in personal image design.
Mao Ge Ping image design studio, love story image design center is located in the famous actors and high consumers, charges up to several thousand dollars, and we do not have direct competition. Love Story Plaza is located in Wulin Road, with a business area of 1,300 square meters. The plaza has three floors: the first floor is the customer reception area, hair stylist hairdressing area and technician work area; the second floor has a spacious shampooing area, professional beauty area and the training area on the ground floor. Specializing in fashionable people, the main business is beauty salon design. The company mainly provides customers with overall image design solutions, and according to the requirements of different customers, to provide different services, that is, "personalized service". Including color, clothing, grooming, body and other aspects of the service content.
And the other image design room is actually a beauty salon or clothing store additional business, has not yet formed a scale, the impact is not great. Therefore, it can be said that the image design market for the general public is still unattended. The following table shows our competitive position:
Competitors
Comparison Mao Geping Image Design Office Love Story Image Design Center Small Image Design Office Qingcheng Sun Image Design Company
Market Positioning Actors and High Consumption Crowd Fashionable Crowd Casual Customers University Graduates and White-collar Workers
Charge Level (Average) Above RMB 2000 1000 Yuan 1000 Yuan Around 400 Yuan Around 400 Yuan
Service Content Makeup, Dress Hairdressing Hairdressing or Dress Color, Dress, Grooming, Body Shape
4. Market Forecast (Analysis of Market Scale, Market Prospect, and Growth Trend)
Service's Purchasing Power Forecast: In the beginning of this new service put into the market, the consumers are not familiar with it, and we are based on the customer's economic strength to develop the design program, so the beginning of the customer's purchasing power is weak, or they may not choose a full set of design program, but only a few parts of it. But after a period of promotion, consumers gradually familiar with the service will realize that only the full set of design is the most effective time, the customer's purchasing power will grow.
Prediction of the content of the service: With the popularity of the image design services, the company will be based on customer requirements to appropriately broaden the business, to carry out various training activities. Such as beautification training, training to improve the temperament and demeanor, and so on.
Market share forecast: the image design company opened at this stage can be said to have seized the first opportunity in the field of image design, it is certain that there will be more companies want to enter the share of the spoils, the company's advantage is to provide customers with excellent service from the customer's graduation year to provide customers with services for up to 5 ~ 15 years or even longer. The key is to let all the school students understand our company and trust our company. Our goal is to make people think of Pouring Sun whenever they look in the mirror. It is estimated that our market share can reach about 30%.
Resource Forecast: Human resource is the source of development of our company, with the increase of customers, we are bound to hire more middle and senior designers and designers. According to our survey, there is one existing image design school in Hangzhou, two in Shanghai, and more than 20 in Beijing and Guangzhou, and we believe we can select excellent design stars from them.
5. Marketing plan:
Marketing strategy: we target the limited economic strength of college students, put forward the slogan of "beauty is actually very cheap", so that they can eliminate the psychological price concerns. For white-collar workers, we will take "customized marketing", each customer as a separate market, according to the specific needs of individuals to carry out marketing mix to meet the specific needs of each customer.
Pricing strategy: we do not have a uniform price, but a clear price package. That is, the price of services containing different elements is different. For college students, often only need to dress, grooming aspects of the design, while white-collar workers need a full set of design programs, so the pricing is different. Our service is to sign a contract for a period of time, and the client pays 50% of the total amount of fees required for our services to the client. After the expiration of the contract, the client will follow the contract between the two parties, comprehensive evaluation, to see whether the services we provide for the client to create value for the client. If the customer feels that our services have no value, the user can ask for a full refund. The establishment of membership, according to the season, the year to provide different discounts (20% and 10% discount).
Promotional tactics: In view of the special nature of the service, our marketing staff to change the image of ordinary marketing staff, but to have a certain temperament to represent the image of our company. We have to send salesmen to colleges and enterprises, and consumers face-to-face marketing, regular lectures and promotional meetings; free for some consumers to do the color and clothing design, free gifts printed with the company's phone number, address of the small gifts; contact the associations of the major colleges and universities, clubs, to be a sponsor in order to brand; and enterprises to establish a good relationship with the public ****.
Establishment of long-term service relationship: For our company, one of the major elements to stabilize and increase market share is to establish a long-term relationship with customers. By compiling customer files, establishing a customer information network, conducting customer assessment and analysis, and paying attention to customer needs, especially complaints, in order to increase customer satisfaction and loyalty. What's more, it is important for customers to feel happy and dignified in our company. Image design often involves sensitive aspects of the customer's appearance, body shape, etc., and must serve the customer in a way that ensures that the customer's self-esteem is not harmed.
Establishing partnerships with major beauty salons, department stores, and fitness centers: In order to make it convenient for our customers, we will purchase appropriate clothing or guide beauty salons according to their requirements, which requires cooperation with the appropriate organizations to achieve a win-win situation and facilitate the transformation of competitors into partners.
Part III Business Management
The following chart shows the organization chart of our company:
Shareholder structure:
Currently, the main shareholders of the company:
Shareholder name Amount of capital contribution Form of capital contribution Proportion of shares Contact information
XXX 80,000 yuan Cash 40% 0571-88922371
XXX 80,000 Yuan 40% 0571-88922371
XXX 40,000 Yuan 20% 0571-88922313
General Manager:
Name__XXX___Sex___Female___Age ____30____ Origin ____Zhejiang____
Degree ____Master's degree ____ Major ____ Investment _____ Title ____ Intermediate ____
Graduate School _____ Tsinghua University ____ Hukou Location___Hangzhou _____Contact Tel___
Chief Designer:
Name__XXX__Gender Female Age_28_Origin___Huzhou, Zhejiang___
Degree__Master's degree ____Major__Costume design__Title__Senior fashion designer__
Graduate school__Paris St. Martin's College of Art__Household location__Hangzhou__Contact phone number__
Other personnel who have important responsibility for the development of the company
Name__XXX_Gender _Male _Age_35 _Country of origin _Ningbo, Zhejiang_
Name__XXX_Gender _Male _Age_35 _Country of origin _Ningbo, Zhejiang_
Names of chief designers Ningbo, Zhejiang_
Degree_Master_Major_Design_
Graduate School_Singapore Institute of Image Design_Household Location_Hangzhou, Zhejiang_Contact Phone Number__
No kinship between the Company's directors and key management personnel, and the Company is free from the problems of connected operation and family management; there is no or potential conflict of interest.
The Company *** has 13 full-time employees and 3 part-time employees. The full-time staff includes designers, accountants and statistical analysis. The General Manager, XXX, is also in charge of human resources and has the responsibility of training and mentoring the Company's sales staff.XXX will be the supervisor in the area of project design and will serve as the Chief Image Designer.XXX will be in charge of the Company's advertising and promotional operations.XXX will be in charge of the Company's advertising and promotional operations.XXX will be the supervisor in the area of project design and will serve as the Chief Image Designer.XXX will be in charge of the Company's advertising and promotional operations. Sales promotion will be handled by one regular employee and will be run by three regular salesmen in the mornings and evenings. Two temporary employees assist in handling phone calls and answering various customer questions.
The managers have signed a contract that stipulates that they will serve the company for a minimum of five years from the date they join Tilted Sun, and that if any of them leave the business in the future, they will not be allowed to engage in a business that competes with the company for a period of five years from the date of their departure. In fact, these original founders have invested a lot of manpower and capital in the establishment of the company and they will be committed to making it a successful image design company.
Compensation:
Salaries for the three founders are set at $30,000 per year for the first five years, which is slightly lower than the current level of salaries for equivalent positions in the industry. Other full-time employees will be paid according to their position, based on a combination of commission and base salary for the number of clients they bring in, as well as a variety of fringe benefits (such as health care, life insurance, etc.); those who have worked for at least one year are entitled to two weeks of vacation per year. Half-time employees will be guided by supervisors and will be paid $5 per hour. Based on the experience of the experts involved, our wages are competitive in the region.
Incentive Programs:
The development of highly qualified employees in our industry is one way to retain repeat customers. Training for regular and temporary salesmen will be an ongoing effort. Management intends to provide extensive program training and orientation for employees, and our employees will receive training that includes: product knowledge, hours of operation, telephone conversation skills, understanding of membership contracts, and company rules and regulations.
Our training programs are more systematic and formal than those of our competitors. Excellent personnel can be sent to famous academic institutions for further study; the establishment of a promotion and elimination system, so that every employee can see the opportunity for promotion; 3 , 5 years later, the opening of stores, so that excellent designers and marketing staff have the opportunity to become a supervisor.
Human resources: we can set up a program with colleges and universities to recruit student employees, a program that will allow the company to maintain a group of young, enthusiastic temporary employees who can work for two to four years.
The legal affairs of the company will be handled by Hangzhou Haitong Law Firm, which has rich experience and good reputation.
Part IV Business Operation Plan
Choice of location: XXXXXXXX
Operating hours: 8:30 a.m. to 11:30 a.m.; 1:30 p.m. to 7:30 p.m.
Opening 9 hours a day.
Service introduction:
The Sun of the City will adhere to the artistic concept of "keeping up with the times and creating a life", follow the principle of "customer-oriented", and understand each customer's own needs, feelings and lifestyles in a thorough and meticulous manner. From clothing, make-up, hairstyle, body language, etiquette and other aspects of tailor-made personalized image analysis and implementation plan.
Clothing consultants will help customers to analyze and organize their closets, and make purchase plans or accompany them in shopping according to their budgets; professional image consultants mainly work on shaping a perfect overall image, and establish a personal style that matches individual characteristics according to the physical appearance of the customer's body shape, figure and other physical characteristics, as well as the customer's actual needs, age, occupation, personality, life style, and so on, to present a person different from other people in a clear manner. present the differences between a person and others. We also design different images for them to match various occasions.
Specific contents:
Fine decoration design
Personalized hairstyle design Healthy body design
Personal best dress color matching design Self-expression skill design for public *** occasions
Five-featured shape make-up design Individual body design
Temporal fashion and clothing design Voice charisma design, etc.
In general, image design is the best way to create an image that is different from others, and to match various occasions. p>On the whole, image design can include three major aspects.
First, facial makeup modeling.
Facial make-up can be divided into facial beauty make-up method
Facial correction make-up method,
Skin beauty make-up method,
Skin correction make-up method
Eyebrows, eyes, nose, lips and other parts of the beauty make-up method,
Eyebrows, eyes, nose, lips and other parts of the correction make-up method.
The second, hair design and grooming.
Hair style design can be divided into Hairstyle design,
Special hair grooming techniques.
Third, clothing and dress design.
Clothing design can be divided into dress design,
clothing matching, accessories to wear.
Development plan:
Adopting a membership system
At the beginning of the business, in order to efficiently deliver information to our target market, we will sign advertising contracts with several radio stations that are popular with students, and the cost of the radio advertisement is estimated to be 500 yuan per half-minute (prime time). We will also be contacting college and university association organizations to send out our advertisements in their promotional letters. Make them aware of the benefits of membership.
In order to absorb members and increase revenue, there will be a pre-opening promotion to absorb members. Our one-time enrollment fee is $600 per person, and the monthly fee is $60 per person, and each of our members will be exempt from attending any training activities sponsored by our support after paying the enrollment fee and monthly fee. After the first members have been absorbed, we will place advertisements in local newspapers; direct mail is also part of our long-term strategy; and we will also utilize telephone calls to contact individuals.
Seasonality of Business and Contingency Plan
Since our company is geared toward employed college students, there is a certain degree of seasonality. There will be relatively more customers in the summer and fall, and relatively fewer in the winter and spring. In order to minimize the seasonal problem, for the seasonal drop in cash inflow, we will solve it by charging monthly memberships and signing short-term contracts with various training classes, and this income is about 7.2% of the annual income. During the winter season, the company will organize lectures and seminars to improve the skill level of its members, and the revenue thus generated will help regulate market demand and increase profitability.
Part V Financials
Membership Forecasts
The Company's calculations are based on a conservative premise. Based on the market research we have done, it is estimated that the pre-sale membership could be up to 50. Taking into account a membership dropout rate of about 30%, there will still be an average annual growth rate of about 20% over a five-year period. We therefore expect the company's membership to be as follows:
Previous year Number of members Net increase in membership Total membership
First year 50* 10 60
Second year 60 20 80
Third year 80 30 110
Fourth year 110 30 140
Fifth year 140 30 170
*First year figures are for pre-sale memberships.
Membership Fee Setting
Membership Fee
First Initiation Fee 600 RMB
Monthly Membership Fee 60 RMB
Since there is no other company offering similar service in the area we operate, we can only refer to the price in Shanghai. Due to the difference in per capita income between Shanghai and Hangzhou, our rates are a bit lower than those in Shanghai.
Financial Forecast Conditions
Area 200 square meters
Rent 6,000 yuan/month
Total equipment: 70,000 yuan
1. Air conditioner, etc. 20,000 yuan
2. Computer 30,000 yuan
3. Software 20,000 yuan
Furnishing cost 100,000 Yuan
Staff salary 138000 Yuan/half year
Expected advertising cost 15000 every half year
Operating income (every half year) 10% growth rate 144000
1.college students 400 Yuan/person 10 people/month
2.white-collar workers 1000 Yuan/person 20 people/month
Operating cost (rent) 36000 Yuan/half year Half-yearly) 36000 Yuan/half-yearly
Other expenses 1000 Yuan/month
Income statement
Unit :Yuan (Half-yearly)
Item Period 1 2 3 4 5 6 7 8 9 10
Operating income 144000 158400 174240 191664 210830 231913 255105 280615 308677 339544
Operating Costs 36000 36000 36000 36000 36000 36000 36000 36000 36000 36000 36000 36000 36000
Gross Profit 108000 122400 138240 155664 174830 195913 216000 -31600 -15760 1664 20830.4 41913.4 65104.8 90615.3 118677 149544
Operating taxes and surcharges 24480 26928 29620.8 32582.9 35841.2 39425.3 43367.8 47704.6 52475.1 57722.6
Operating profit -240480 -58528 -45381 -30919 -15011 2488.16 21737 42910.7 66201.7 91821.9
Part VI Description of financing
Funding requirements and use of funds:
The Company still needs financing of $300,000 for hiring good designers and marketing staff, as well as the purchase of design software.
Supervision and management power of the investor:
The investor has the right to participate in the company's operation and management, and the company will report the financial statements to the investor on a regular basis.
If the company does not realize the project development plan, what responsibility does the company and the management bear to the investor?
Exit:
After three years, the Company will carry out secondary financing, and if it does not go well, the Company will buy back the shares;
Others:
___Risks that the Company may encounter in the course of its development (including policy risks, the risk of accession to the WTO, the risk of technological development, the risk of operation and management, the risk of market development, the risk of financial risk, investment risk, risk of dependence on the Company's key personnel, etc.)
Company's R&D capital investment and personnel investment plan for the next 3~5 years (RMB 10,000)
Year Year 1 Year 2 Year 3 Year 4 Year 5
Capital investment
Personnel (person) 13 13 13 13 15 18
Acknowledgement of Confidentiality
The content of this business plan involves the company's commercial secrets, and will be disclosed only to investors interested in investing in it. The Company requires the project manager of the investment company to make the following commitments upon receipt of this business plan:
Keep this business plan in a safe place and do not disclose to a third party the Company's trade secrets involved in this business plan without the Company's consent.