Public welfare is the short form of public **** interest cause, it can also be taken as a people's service of a common way of speaking. The following is for you to collect and organize the hospital public welfare activities plan, welcome to read and learn.
Hospital public welfare activities plan (a)
I. Project background analysis
(a) SWOT analysis (Strengths / Weaknesses, Opportunities / Threats)
Strengths:
1, Mercy Hospital is the only one in the Huaihai Economic Zone A trauma surgery hospital;
2, Mercy Hospital medical equipment is advanced, perfect, strong team of doctors, focusing on Xuzhou many well-known experts;
3, Mercy Hospital amputation and reimplantation of medical technology and level of Xuzhou and even the Huaihai Economic Zone have a high reputation;
4, Mercy Hospital spent a huge sum of money, invested in the construction of the hospital's equipment and medical team, making the hospital Gradually to the specialty-based, comprehensive as a supplement, modernized garden-style, tertiary general hospital direction.
Weaknesses:
1, Mercy Hospital is located in the Jinshanqiao Economic Development Zone, although the scenic repairs, but far from the city, the surrounding area has not formed a mature community, the hospital's business volume is obviously affected;
3, the hospital's work is basically in the gradual establishment of a gradually perfect the period of time, the hospital's overall competitiveness during this period of time, tends to weak!
4, Mercy Hospital's competitive position is not very satisfactory.
Opportunities:
1, since the establishment of the hospital, has done a lot of advertising media publicity, in the masses has accumulated a certain publicity effect, but these publicity effects are not equal to the hospital's brand image, it is only to a certain extent to promote the establishment of the hospital's brand image;
2, the government for the people difficult to see a doctor has issued a number of corresponding management methods and constraints, these management methods and constraints. The company's main goal is to provide the best possible service to its customers. Love supermarket?more than 400, charity hospitals and medical sites nearly 400, in the spirit of ? The old, help the young, help the school, help the poor? In line with the principle of "security, support the young, help students, help the poor", the province began to implement six? The program is a great way to help the people in need. Project;
4, December 3 is the International Day of Persons with Disabilities, is the whole society *** with care, care for people with disabilities, mental retardation public welfare day, but also a lot of hospitals to reflect their own social responsibility and social value of a good time.
Threats:
1, in the minds of consumers, Xuzhou more advanced medical institutions are Xuzhou Central Hospital, Xuzhou Medical College Hospital, Xuzhou First People's Hospital, Xuzhou Third People's Hospital and Xuzhou Hospital of Traditional Chinese Medicine, etc., many of the above hospitals are stepping up their own pace of improvement and development;
2, the relationship between doctors and patients has always been the more medical institutions. headache, Renji Hospital is facing the same doctor-patient relationship to deal with the problem;
3, the news media continue to report on hospitals, doctors and patients between the abnormal and irregular behavior, so that the patient's trust in the hospital to reduce the emergence of a guarded mentality, the development of a serious hostility, boycott and refusal;
4, new hospitals, faced with the image of the dilemma of enhancing and expanding the number of doctors The new hospital, facing the dilemma of upgrading the image and expanding the investment, the amount of medical treatment does not go, it means that the income does not go, expanding the image of the investment is difficult to guarantee.
(B) Project details analysis
Mercy Hospital, from the literal meaning of the award alone, encompasses? Love, benevolence, charity, philanthropy? s meaning, itself has a certain sense of social responsibility. Therefore, to participate in public welfare and charitable activities to create Xuzhou's most benevolent and charitable modern hospital to reflect the social value of Mercy Hospital;
Due to the increase in a variety of disease-causing factors and the population base continues to grow, China's annual number of newborns with birth defects is also increasing; according to incomplete statistics, the country's annual number of newborns about 16 million, the rate of birth defects of about 4% (heart disease) 0.8%, clubfoot 0.27%, cleft lip and palate 0.19%), the new birth defects population of about 640,000 people. With the development of modern medical technology, more and more birth defects can be recovered through treatment. However, in the real world, there are many families who are unable to pay for the surgical rehabilitation of these children due to poverty. Poor parents and poor children are helplessly hoping for a miracle, but what they see before them is often a child's long-term suffering or even premature death. It also aims to increase the sense of fulfillment that people with disabilities gain when they are included in all aspects of political, social, economic and cultural life. The theme of the International Day of Persons with Disabilities is based on the goal of enabling persons with disabilities to fully and equally enjoy their human rights and to participate in society;
From the National Day of Persons with Disabilities in May to the International Day of Persons with Disabilities, the whole society and even the whole world are paying full attention to persons with disabilities and contributing to their survival and life. The public charity activities aiming at helping the disabled are getting more and more attention from the society and the media.
(C) Initial objectives of the project
Through the activities of the 12.3 International Day of Persons with Disabilities, to attract the close attention of the social media, to attract the attention of the social audience's concern, and through the activities to call on the whole community to participate in the Mercy Hospital? Through the activities, the whole society is called upon to participate in Mercy Hospital's "Caring for Life, Caring for the Disabled" program. The activity calls on the whole society to participate in the charity work of Mercy Hospital, and gradually conveys Mercy Hospital's ? Love and Charity? social image;
Through the publicity effect of the media, coupled with the later follow-up series of service activities carried out by Mercy Hospital, Mercy Hospital is gradually established in the minds of consumers as the most benevolent and charitable modern hospital in Xuzhou. Xuzhou's most benevolent and charitable modern hospital? The brand image of the hospital.
Second, the project planning ideas
1, to? Theme: "Love and charity". as the theme, to carry out a series of public welfare and charitable activities, so that Mercy Hospital as the initiator of the development of charitable activities as a charitable movement.
2, according to the specific circumstances of the project, the cycle of activities can be divided into the following three phases: the pre-news hype period - the climax of the activities and 12.3 International Day of Disabled Persons large-scale public welfare and charity charity show activities - late image maintenance period.
3, the division of the three phases
□ News hype period (November 5 - November 26)
The main goal: the use of the news media publicity effect, to cause the public to pay close attention to the public, to attract more people to pay attention to the development of the Mercy Hospital, to establish the Mercy Hospital in the general public of the community? Benevolent and charitable? The social image of Mercy Hospital in the public.
The main measures: the use of 12.3 International Day of Persons with Disabilities, the opportunity to hit the Mercy Hospital's charitable image, the main operational measures are: care, care, care, attention.
Care in Mercy: to carry out? Tomorrow program? , actively cooperate with the Jiangsu Provincial Charity Federation's six ? The project of "Tomorrow Plan", actively cooperate with the Jiangsu Charity Federation six? project, set up a relief fund for sick and disabled children from poor families in the hospital, set up a special management department, set up a? Mercy? Tomorrow Plan Foundation, in the 12.3 large-scale activities, invited the people concerned for the establishment of the Foundation to cut the ribbon;
Concerned about in Mercy: concern for the rehabilitation of patients with disabilities project, invited the Xuzhou Municipal Federation of Disabled Persons and the Federation of Disabled Persons in various districts of the main person in charge of the visit to the Mercy Hospital medical facilities, and the attending physician, hospital leaders in the hospital wards, hospitals, to visit the patients and present condolence gifts.
Care in Renci: hospital leaders condolences Xuzhou disabled self-help groups, such as disabled people's art troupe, the edge of the heart volunteer service center, in Renci Hospital to establish suitable for the disabled to help the disabled love disabled positions.
Concern in Renci: apply to Jiangsu Charity Federation to become Xuzhou Charity Hospital, and invite Zheng Fusheng, head of Jiangsu Charity Federation, Jiangsu Disabled Persons Federation, Xuzhou Disabled Persons Federation, Xuzhou Heart's Edge Volunteer Service Center, to inscribe an inscription for the Renci Hospital, and call and appeal for the establishment of Xuzhou Disabled Persons and Rescue Disabled Persons Foundation.
Through the early news publicity, the formation of a certain social ? Love dedication? The atmosphere for the 12.3 International Day of Persons with Disabilities, a large-scale public welfare activities to pave the way.
Activity climax period (November 27 - December 4)
The main goal: through the preliminary work, this stage of the main publicity of large-scale public welfare activities, the whole charity movement to the climax.
Main Measures:
Make appropriate publicity for the 12.3 Charity Benefit Performance Activity;
Invite Xuzhou Disabled People's Art Troupe, Xuzhou Special Education Center, Xuzhou Deaf and Mute School's performance groups to perform on the spot for the citizens of Xuzhou;
Invite the head of Xuzhou Disabled People's Federation, the heads of the Disabled People's Federations of the Districts, and the head of the Xuzhou Heart's Desire Volunteer Service Center to attend the event, and for the Mercy Hospital of ? Ren Ci? Tomorrow Program? Foundation ribbon cutting;
On-site arrangements for mobile or fixed donation boxes, so that the audience with a caring site for the disabled to contribute to a charitable heart at the scene, where the donors have gifts;
On-site advocacy for the establishment of the Xuzhou Disabled People's Wish Foundation as well as a caring post.
Image maintenance period (after the end of the event)
The main goal: to continue to spread the Mercy Hospital? The main goal: to continue to spread the Mercy Hospital's ? image, a series of love activities within the hospital.
Main Measures:
Discover the touching details of the hospital story, news dissemination;
Organize a series of love activities;
Continue to pay attention to charity activities, selective participation in some public service activities.
Hospital public welfare activities plan (two)
First, the theme of the event
? The same under the blue sky, the love of migrant workers? Large-scale public welfare activities
Second, the time of the event
May
Third, the location of the event
community plazas
Fourth, the main content of the event
1, China Boai world? Foshan Zhongshan Hospital? The same under the blue sky, the love of migrant workers? Large-scale public welfare activities launching ceremony.
2. Under the same blue sky, love for migrant workers? The activities of caring for migrant workers. Including expert clinic, maintenance team, legal counseling, consumer rights and others.
3.? Under the same blue sky, love for migrant workers? Visiting poor families in Chancheng District door-to-door, sending goods and medicines, sending condolence money, 10% discount health card.
4.? Under the same blue sky, the love of migrant workers? The children of migrant workers in the school program. (1) provide free medical checkups for children of migrant workers in difficulty; (2) use the donations and books obtained from the program for children of migrant workers to subsidize female students in difficulty.
5, the establishment of Zhongshan Hospital? The Migrant Workers Assistance Fund. If you donate a dime to the Migrant Workers Assistance Fund during the campaign period, Sun Yat-sen Hospital will offer a 10% discount card for a lifetime of medical treatment.
6, China Boai world? Foshan Zhongshan Hospital? The same under the blue sky, love for migrant workers? The large-scale public welfare activities to summarize the General Assembly.
V. Specific operational details
The first part of the launch ceremony
1 Time: May 20, 16:00 pm to start
2 Location: Children's clothing city square
3 Participating guests: Chancheng District Youth League Committee Secretary, Chancheng District Charity Federation representatives, Chancheng District Education Bureau representatives, Foshan City, the next generation of care work committee representatives, Bo Concern for the next generation of representatives of the Working Committee, Boai world in charge, Foshan Zhongshan Hospital director, the news media (specific to be determined)
4 Activities flow
1, the scene play soft music, to be seated guests, the media in place;
2, the host announced the beginning of the launch ceremony, and introduced? The main content of the large-scale public welfare activities. The main content of large-scale public welfare activities;
3, Chancheng District Youth League Committee Secretary speech;
4, Foshan City, Zhongshan Hospital Director speech;
5, Foshan City, on behalf of the military sub-district speech;
7, Boai world responsible for the speech;
8, Foshan City, Foshan military sub-district representative with the Director of the Zhongshan Hospital, unveiled the migrant workers fund.
9, Chancheng District Youth League Committee Secretary will? The secretary of Chancheng District Youth League Committee awarded the banner of the large-scale charitable activity to Pok Oi. Large-scale charitable activities flag awarded Boai world, Foshan Zhongshan Hospital;
10, the host announced the end of the launch ceremony.
Additional items for the opening ceremony:
Additional items for the opening ceremony, that is, the first public welfare painting and calligraphy exhibition, all paintings and calligraphy provided by the Foshan City Youth Painters and Calligraphers Association, paintings and calligraphy in the whole process of the activities of the traveling exhibition, the activities of the charity sale after the sale of the proceeds of the cost of donations to the poor children, the community service project will be fully invested in the after the launching ceremony.
The second part, under the same blue sky, the love of migrant workers of the care of migrant workers activities
1, the activities of the venue schedule
Session time Location
The first May 20 Children's clothing City Square (opening ceremony)
The second May 27 Lanshi Plaza
2 Activities
On-site health consultations, the common family medicine giveaway, legal advice, the common family medicine giveaway, the common community service project will be put into full swing after the launch ceremony. Family medicine gift, legal advice, consumer rights, electrical repair, on-site organization of gardening activities.
The site layout of the public welfare calligraphy and painting exhibition
The third part, under the same blue sky, the love of migrant workers of the helping action
First, the time of the event: May 26, June 2
Second, the content of the activities: door-to-door visits to the 30 Chancheng District, the poor families, delivery of goods and medicines, condolence money, free medical checkups vouchers
Third, the organization
2 by the Poriai, the first time to visit the Chancheng District, the second time to visit the Chancheng City, the third time to visit the Chancheng City.
2 by the Boai world to contact the Chancheng District street office, the street office statistics of poor families in various districts;
3 Foshan Zhongshan Hospital and the Boai world organization of condolence team door-to-door condolences;
Fourth, to prepare items
1 commonly used medicines
2 10% discount health card
3 small medicine box
4 free medical checkups Coupon
The fourth part, under the same blue sky, love foreign workers of foreign workers children free medical checkup plan
Activity time: June 3
Activity place: Foshan Zhongshan Hospital
Activity process:
(1) June 3, 8:00 am
(2) The first batch of enjoying the medical checkup. Take pictures for reporting.
40 children of migrant workers organized by Boai world to Zhongshan Hospital for free medical examination.
Preparation of goods:
(1) Ribbon cutting props
(2) 1 banner
(3) Activity display board
(4) Social donations, medical examination process display board
Fifth part of the same in the blue sky, the love of the migrant workers to sum up the General Assembly
1 Time: June 10th, 9:00 am to start
2 Location: Foshan City, the city of Foshan.
2 Location: Foshan Science Museum (to be determined)
3 Participating guests: Secretary of Chancheng District Youth League Committee, Chancheng District Charity Federation representatives, Foshan City, the Working Committee of the Concerned about the next generation, the person in charge of the world of fraternity, Foshan City, Zhongshan Hospital, the President, the 30 sponsored students, the news media
4 Flow of the activities
1, the scene play soft music, to be seated, and the guest of honor. Media in place;
2, the host announced the beginning of the summary conference;
3, Chancheng District Youth League Committee Secretary speech;
4, Foshan City, Zhongshan Hospital Director speech;
5, the head of the Pok Oi World speech;
6, by the guests of honor will be the books, aid money awarded to the 30 students;
7, the guests of honor, The students raised their hands in the air. China Boai world together under the blue sky, love for migrant workers large-scale public welfare activities? flag to take a group photo;
8, the host announced the end of the summary meeting.
6, the results of the activities of the photo exhibition in June in the hospital
Attachment: Square activities project arrangements
Content: convenient activities, public welfare calligraphy and painting exhibition, garden activities, cultural and artistic performances
The activities of the district arrangements and preparations:
A convenient activities:
*** team 5, respectively, home appliance repair group, psychological counseling group, medical services group, legal, medical services group, the police, the police, the police, the police, the police, the police, the police, the police, the police, the police, the police, the police, the police, the police, the police, the police, the police, the police and the police. Counseling group, medical services group, legal counseling group, distribution of commonly used medicines, volunteer teaching consulting group, labor consulting group.
Each group is controlled by 5 to 8 people
Second, the public welfare calligraphy and painting exhibition
The scene is decorated by the Foshan City Youth Calligraphy and Painting Association provided by the calligraphy and painting, *** counting 60, and arranged for a calligraphy and painting on the calligraphy and painting to explain the necessary.
Third, garden activities
*** set up a fun game planning team of 10 groups, each 3 people. The game types, game names and game requirements are arranged by each planning group. 10 planning groups, must be in the evening of the 10th group design games summarized to the College's YMCA office.
Once the game project is passed, on the night of the 11th, each group must prepare the props needed for the game, and the game props will be prepared by each planning group. Each group must write the rules of the game clearly on cardboard and post it in their own game area to minimize questions from the participants.
Game requirements: fun, simple rules easy to understand, can be used ladder reward mode.
Participants in the game, if you can successfully pass the game, you can get a prize paper or a few, with the number of sheets of prize paper, you can receive different prizes.
Fourth, the cultural exhibition area
Envisioned that the college's various characteristics of the clubs to show their talents to the community to see. It is envisioned to set up three display points.
1) Philatelic Association display area: Philatelic Association can organize a variety of stamps to display.
2) Recreation area: Chess Association is responsible for inviting the public to participate in the discussion of chess and have fun.
3) Arts and Culture Demonstration Area: Art associations such as art troupes, drama troupes, guitar associations, pipe bands, flute associations, modeling teams, etc., can be organized to perform in the demonstration, and visitors can be flexibly invited to participate in the art demonstration.
V. Service Area
Composed of 10 volunteers, responsible for the coordination and management of the entire event venue. Control the movement of the event at any time and accept the questions of the event participants.
Hospital public service activities plan (three)
Activity Purpose:
According to the hospital and the medical advertising environment of the current situation of poor, hard medical advertising investment is huge and many limitations, the cost-effective is not high. Therefore, we can consider targeting the middle and low-end consumer market, and cooperate with social charitable organizations to carry out public assistance activities that are really beneficial to the people.
Activity implementation guidelines:
Hand in hand with the Conscience Public Welfare and the South China Morning Post, in the name of the Conscience Public Welfare to raise 500,000 yuan, the establishment of the Conscience Public Welfare medical aid fund? Conscience Public Welfare Medical Aid Fund? The "Conscience Public Welfare Medical Aid Fund" will become a sustainable public welfare brand of Wangzhou Hospital. The first activity is to provide gynecological disease diagnosis and treatment assistance to women within the jurisdiction of Nanning City, and for those with very poor families, they can be given full free assistance, and the South China Morning Post will follow up and report on the typical cases.
Theme of the event :
Discovering the conscience of the heart and caring for women's health (to be decided)
Contents of the event:
1) Free medical checkups for gynecological diseases.
2, cervicitis (disease category tentative, need to discuss with experts) patients with 40% reduction in the cost of treatment, 50 family patients with special needs full free assistance (including medicine).
Activity object: all women in Nanning
Activity time: from August XX, 2012 to December 31, 2012
Activity implementation:
1. Wangzhou Hospital has committed to spend 500,000 RMB to the Conscience Public Welfare as a medical aid fund. As a cooperative support, Wangzhou Hospital will adopt 10 children from poor areas (120 RMB per person per month, ****14,400 RMB) and donate 5,000 RMB school supplies for elementary school students to the Conscience Public Welfare.
2, held a small press conference, by the public good to Wangzhou Hospital, the public good to Wangzhou Hospital licensed by the public good medical aid fund the only designated medical institutions, and announced that some of the assistance to the public good to the hospital.
3, the community advertising spread, the charity team into the community rounds, and distribution of activities leaflets, found on the rounds of suspected patients sent to the hospital for free detailed examination. Referral channels at the same time to inform the message of the campaign.
4. The organizing committee of the activity was set up in the hospital, and the patients who participated in the activity were received by the customer service department, filled in the application form, and issued with the Conscience Public Welfare Medical Aid Fund Aid Card. The first step is to make sure that you have a good understanding of the situation, and that you have a good idea of what you are doing.
5, all patients with? The card is valid for the activity period. All the patients will be able to participate in the activities within the period of activity.
6, the South China Morning Post free aid for poor patients as a typical case for reporting, cases provided by the hospital, in principle, four reports per month, each report requires no less than 500 words, and contains the name of Wangzhou Hospital.
7, during the activity, the customer service department to do a good job of return visits, at the end of the activity, select the patient representatives with good treatment results to participate in the press conference, summarize the results of the activity, and reported by the South China Morning Post, to give the community an account of the public welfare to do the public welfare, public welfare fund transparency.
Publicity channels:
Newspapers, networks, community bulletin boards, community building induction light box advertising, on-site leaflet.
Budget:
The estimated effect of the activity:
1, through the adoption of 10 poor children and conscientious public welfare to form a cooperation, is conducive to the establishment of the hospital's charitable image, and at the same time, in the long run, the adoption of children can be for the hospital's public welfare hype in the later years to provide material.
2, South China Morning Post has a circulation of more than 400,000 copies, usually, a newspaper circulated 5 to 10 people, can affect about 2-4 million people.
3, building light box advertising directly affect the community, which is a complementary and extension of the South China Morning Post. At the same time, through cooperation with advertisers, we can use their community network to lay the foundation for our community clinic tour.
4, the early rounds of 50 communities, according to each community to develop 5 to 8 patients to estimate, it can develop 250 to 400 patients. In addition to the exemption part, according to the calculation of 1400 yuan per capita, can create 35-56 million yuan of performance.
5, through the impact of relief activities, can still quickly drive the referral market start, if the pre-referral network to build a successful 30 points, according to each point of referral of three people to participate in the activities of the waiver, per capita of 1,400 yuan, can create 13 million yuan or so of performance.
6, in addition to the above estimated benefits directly generated by the charitable activities, through the free medical examination screening of other diseases, can also be reasonable development, bring the outpatient volume and performance improvement.
Hospital public welfare activities plan (four)
I. Activity preface
With the rapid development of today's society, in the education level continues to improve at the same time, and gradually emerged a group of rich sense of social responsibility and public welfare moral heart of the students. They rethink the meaning of life and redefine the mission of the enterprise. They are guided by their civic responsibility and motivated by love to participate in the self-governance of the society, so as to revitalize and deepen the tradition of civic welfare. They have been practicing what they preach, advocating the way to help people in the world, putting people first, and balancing righteousness and profitability, thus achieving a win-win situation in terms of academic performance and charisma.
Second, the activities of the background
In the medical school of high-quality training, a number of high-quality enthusiastic dedication with a solid medical foundation of the university students with spare capacity. Our hospital responded positively to the slogan of the country to build a harmonious society, and actively promote the college classmates to live in harmony, and continue to consolidate the basic knowledge of medicine, specially organized this activity.
Third, the theme of the event:
Push the light of the warm sun, take the hand of love
Fourth, the time and place of the event
Time: the first semester of 2015
Location: Building 12, classroom A
Fourth, the object of the event:
Warm sun public welfare volunteers
Fifth, the organizing organization:
p> Organizer: ****Youth League Committee of Guangzhou Medical College
Undertaker: Foundation College Youth League Committee
VI. Pre-planning of the event
(a), daily training
1, pre-activity publicity: ppt, video --- publicity committee
2, publicity materials: ppt production, leaflet production --- publicity committee <
3, registration form production, volunteer list collection, sign-in sheet production --- assistant deputy secretary
4, venue application: multimedia --- organization committee
5, activity material preparation: acupuncture kit --- assistant deputy secretary
(B), trainee arrangements (also to be publicized)
1, contact the trainee head of trainee units, Apply for the total number of trainees
2. Collect the list of trainees
3. Allocate trainees to the trainee units
4. Train the trainees and explain the precautions
VII. Mid-term
(a) Daily training
(b) Traineeship
VIII, Photo collection
2. Activity data collection
3. Staff meeting to summarize the merits and shortcomings of the activity
IX. Work Arrangement
(I) Daily Training
1. Pre-activity publicity: ppt
2. Promotional materials: ppt production, flyer production
3. Volunteer list collection, sign-in sheet production
4. Venue application: multimedia
5. Preparation of materials: acupuncture kit
(3) Arrangement of traineeships
1. Contacting the head of traineeships of each traineeship unit to apply for the total number of traineeships
2. Collecting lists of traineeships
3. Allocating traineeships to the traineeship units
4. Unit
4. Training of trainees, detailing the precautions
X. Budget (to be determined)
XI. Contingency program
1. If the weather is slippery, even if it is to contact the person in charge of the hospital and communicate in a timely manner.
2, if the section is temporarily occupied, send a message to reschedule.