On March 17, 2021, Shenzhen Fashion Home Design Week and the 36th Shenzhen International Furniture Exhibition kicked off grandly. AXENT, a smart bathroom brand from Europe, made its debut for the bathroom. ·With the theme of "Boundless", the audience performed a grand event of decoding the shape of the future bathroom. The designs of well-known designer Huang Zhida and the smart life scenes displayed by AXENT attracted numerous celebrities. Many high-end hotel owners, designer elites and media friends from Hong Kong and Macau gathered at the booth.
01 AXENTx RWD Huang Zhida
Imagination about the future bathroom space
In this exhibition, AXENTx joined hands with the RWD design team to combine products with life scenes. Display to create people's imagination about the future bathroom space. The entire booth created a simple and bright space based on AXENT's own brand tone, incorporating a small area of ??bright color block design, which also injected youth and vitality into the brand. The booth is divided into functional areas, and each area carries specific functions and main tasks, so that different groups of people can get the best exhibition experience.
Intelligent bathroom space, AXENT’s various series of intelligent bathroom products are displayed here. They are not only the perfect integration of technology and home furnishing, but also the perfect integration of space use and environmental protection concepts.
As a leading newcomer in smart bathrooms, AXENT is committed to intelligently interconnecting various experiences such as water, electricity, sound, light, smell, taste, etc., breaking the boundaries of time and space through cloud services, and creating a combination of water, intelligence, and cloud. A smart experience space to create more possibilities for life.
The centralized display area for hardware toilets is built with the concept of "home museum" and matches the display method of the museum space.
It not only adds an artistic atmosphere to the exhibition hall, but also allows the visitors to naturally focus on the main products.
In fact, home is also a museum, and the exhibits are our life collections.
The biggest highlight of the booth should be the “scenario display area”. The RWD design team matched two bathroom space scenes with different styles, and also used an iconic art installation as a natural dividing line in the bathroom space.
While forming a clear contrast, it also well shapes the memory point of the brand, allowing everyone to directly feel the "non-standard life experience in a standard space".
02 Design Aesthetics x Intelligent Experience
New bathroom cabinet debuts
In addition, this design week is also a full series of bathroom jointly launched by AXENT and RWD The cabinet made its debut. Six bathroom cabinets are placed in different suites. The gray tones soften the edge and bring a gentle and high-end texture.
Among them, "Barrier" is inspired by industrial style, with open shelves and staggered storage shelves, three-dimensionally layering the storage space, while improving the utilization rate and freedom of use of the cabinet.
"Laiman" and "Lani" focus on the transformation of bathroom space utilization, with movable functional storage accessories, which are more practical, more interactive, and more interesting, breaking the It overcomes the inherent limitations of immovable homes.
"Water and Sky Line", "Spruce" and "Snow Mountain" are all inspired by natural scenery, injecting a natural atmosphere into the bathroom space.
In the meantime, "Water and Sky Line" brings more surprises. In addition to breaking the conventional cabinet structure and design, the finishing touch is that it incorporates what AXENT is best at. The smart section, "towel thermal insulation and sterilization" and "skin care product refrigeration" modules inject "temperature" into products, perfectly integrating design aesthetics and intelligent experience.
The minimalist design matches the classic life concept, pursuing exquisite appearance while always paying attention to the user experience. Regarding the imagination of the future bathroom form, the RWD design team put it into practice and presented a variety of possible combinations of bathroom spaces in the limited exhibition hall space, allowing everyone to appreciate the home art brought by AXENT without leaving the museum. .
03 AXENTx Shenzhen Fashion Furniture Exhibition Design Forum
Design creates value
On the afternoon of March 20, AXENT Chief Technical Officer Dr. Yi Min was invited to attend the exhibition Exclusive event, delivered the main speech of "Meeting Wisdom, Discovering Miracles". In the speech, Dr. Fang Yimin once again mentioned the goal of AXENT: changing life with wisdom, and expressed how AXENT has repeatedly created miracles in the traditional and ordinary bathroom industry, how to achieve the harmonious unity of design and function, and how to achieve the harmonious unity of design and function. It explains how to make the iterative update from tradition to wisdom more convenient.
After the speech, Dr. Fang Yimin also met with An Qiang, Secretary-General of the Guangdong-Hong Kong-Macao Greater Bay Area Hotel Industry Federation, Wang Wei, President of Guangdong (International) Hotel Management Group, Li Ying, Managing Partner of HBA, and Golden Mantis Design Guests such as Wu Di, President of the Academy (Beijing), Meng Jianguo, Jintang Prize and Football Judge, and other guests participated in "In the post-epidemic era, can tourist resort hotels become the next growth point of China's hotel industry, and what related design and design issues will it trigger?" "Technological changes in supporting products" discussion.
During the discussion, Dr. Fang Yimin responded to how to attract customers with low-cost bathroom space changes in the post-epidemic era, and how to realize the "light" upgrade of hotels from traditional to smart in a more convenient way. theme. With consumers iterating and consumers increasingly pursuing personalized consumption, bathroom space is also moving from single to colorful. Not only that, the boundaries of bathrooms are becoming more and more blurred, and the functions of bathrooms have shifted from the original "bathroom" and "bath" to a more profound, broad and personalized level. As a smart bathroom brand, Swiss AXENT has been exploring ways to cross and eliminate the boundaries of intelligence, beauty, and usability; exploring ways to put people first, serve life with wisdom, and change life with wisdom. Crossing the boundaries of bathroom ware, eliminating the boundaries between intelligence and people, making products simple, smart and beautiful, allowing customers to enjoy life.
That night, the "Jintang Award Gala Dinner and 2020 Best Works Award Ceremony" co-sponsored by the Jintang Award National Alliance and Shenzhen Fashion Home Design Week was held grandly at the Shenzhen International Convention and Exhibition Center. In this annual selection event of the largest and most influential interior design industry in China, AXENT Bathroom was listed on the designer brand recommendation list. AXENT brand representatives were invited to attend the ceremony to accept the honor and present awards to the annual elite designers. At the design event that night, the organizers solemnly announced that AXAX and the Jintang Award have officially reached a strategic cooperation. Both parties will continue to support designers’ charity activities and create a stage for outstanding design talents to showcase themselves.
04 AXENT
Focus on subversive innovation and exceed customer expectations
In 2008, Swiss high-end bathroom brand AXENT was officially founded, headquartered in "Rose", Switzerland "City" Rapperswil, with branches in America, Europe, Asia and other places, and sales outlets all over the world, currently has nearly 800 stores. The product line covers smart toilets, high-end sanitary ware, bathroom furniture, bathtubs, bathroom accessories, imported hardware and same-floor drainage.
As an important manufacturer of smart bathroom products and a global provider of overall smart bathroom solutions, AXENT has always adhered to the spirit of Swiss craftsmanship and focused on the research and development of cutting-edge technology. It has now set off smart bathroom trends around the world. wave. Since its establishment, AXENT has continuously stood out and won many honors. It is loved by high-end customers, architects and designers, and is regarded as a brand miracle by the industry.
Some people say that AXENT is like Tesla in the bathroom industry. It is young and fashionable. It has launched an unprecedented impact on traditional bathroom brands by taking advantage of the trend of smart bathroom. As for the next step, AXENT will continue to adhere to the core concept of "focusing on subversive innovation and exceeding customer expectations" to become a global leader in digital bathroom products and bring digital bathroom products into every home in the world.