New types of consumption are:
1, information consumption: such as voice communications, Internet data and access services, information content and application services, software and other forms of services.
2, new energy smart car consumption: new energy vehicles including pure electric vehicles, hybrid vehicles, fuel cell vehicles and so on.
3, smart wearable devices consumption: wearable devices are worn directly on the body, or integrated into the user's clothes or accessories of a portable device.
4, sports and fitness consumption: people pay more attention to physical health, physical exercise, and the experience of outdoor sports, extreme sports, sports tourism.
5. Pension Consumption: The new demand, new supply, new industry and new business model generated by pension consumption will promote the development of the "silver economy".
The impact of new consumption on the high-quality development of the economy:
New consumption effectively improves the commodity supply system. New consumption through big data, cloud computing and other new technologies to guide the integration of factor inputs and industrial upgrading, branding, marketing and other high-value-added elements to empower the production side, to achieve end-to-end digitization of the whole chain, change the ecology of the manufacturing industry chain, reconfigure the production process, and to promote the comprehensive upgrading of the industrial chain, the supply chain, and the value chain.
To make joint development and cluster development of production enterprises possible, to provide support for personalized and diversified production, and to improve the operational capacity of production enterprises. At the same time, new types of consumption force production factors to flow to new industries with high technology content.
Increase the supply of high-quality products, such as artificial intelligence, health care, high-end equipment, etc., in order to better meet the people's pursuit of high quality of life.
The new type of consumption actively promotes the innovation of business models of distribution enterprises. Under the impetus of new consumption supported by new technologies, the supply side and the consumption side can be more closely linked, thus significantly improving the efficiency of commodity circulation and meeting multi-level and diversified consumer demand at a higher level.
So, on the one hand, it is necessary to strongly support Internet enterprises to expand their offline physical business, and to provide transformation and upgrading services for traditional physical enterprises by using modern digital technology, so that they can better integrate into the information age.
On the other hand, we should actively guide the entity enterprises to break through the traditional retail consumption space limitations, the implementation of multi-channel operation, with the Internet platform as the traffic entrance, with their own physical stores as the image display and experience place, more targeted docking consumer demand, optimize the enterprise business model.
New types of consumption promote the upgrading of the consumption structure. With the continuous progress of digital technology and business model innovation, generating user profiles based on users' consumption habits, content labels, vertical attributes and interest preferences, and then building new brands and developing new categories in a more targeted manner to more fully meet the segmented needs of consumers, is now an important way for most companies to reach out to consumers.
At the same time, with the help of big data analytics, companies can provide consumers with accurate shopping recommendations to improve the efficiency of consumer screening and access to the products and services they need to provide consumers with more convenience.
In addition, AI technology is widely used in the smart home, entertainment and consumer sectors, promoting more diversified consumption of services, especially value-added information services to usher in more room for development, thus stimulating more new consumer demand.
Based on this, the focus of consumer attention has shifted from price factors to quality, brand, service, reputation, etc., and consumer perceptions and behavioral preferences are more focused on intelligence and personalization, accelerating the upgrading of the consumption structure.