Immersive means: providing participants with a fully immersive experience that gives them the feeling of being in a virtual world.
Immersive is the use of some of the lighting images and other effects by triggering the human body's various senses, so that the participants have a sense of being in the state of the virtual theme of the state, for example, the more typical VR, virtual reality, etc. by wearing a specific device to enter the virtual scene in an immersive experience.
Simply put, immersive is the use of some equipment, lighting, performing arts, etc. to induce the human sensory experience and cognitive experience, to create an atmosphere that allows participants to integrate into the scene, the early immersive experience is more associated with high-tech, such as VR, but is now used in all walks of life, a sense of science and technology and a sense of fantasy, including the holographic restaurants, holographic weddings, and so on.
Development of immersive experience
The development of information technology has brought about the development of online prosperity, but the depth of connection and sense of significance of the offline experience is still irreplaceable. A number of distinctive quality projects have emerged globally, setting new benchmarks for immersive experiences in different fields.
These projects fully embody the qualities of content+technology+art+commercial fusion, providing a comprehensive experience of immersion, face value and interaction. Under the guidance of artistic concepts and with the help of advanced technological methods, they reshape the immersive experience scene and follow the commercial laws to eventually become quality projects for target customers.