Tom Kelley began his talk by saying that Creative Confidence is an innate ability that we need to have the courage and action to express and prove to ourselves. If you don't think you can do it, Tom Kelly suggests going back to kindergarten and seeing how confident most children are that they are creative.
The three points shown next are the most important messages Tom Kelley wanted to convey in his speech, and he hopes that after listening to the speech, we can release the creativity that has been pent up in our hearts for a long time!
When you are making a product, in addition to trying to make your product look cooler, you should also think more from the user's point of view, and then let them use your product, you just need to remember to put people first.
Tom kelley gives an example:
Doug Dietz is a medical device designer at GE. He realized that children were often terrified of CT scans because they had to lie alone in a closed, noisy scanner. So Dietz dressed up the CT scanning room as a fairytale-like scene, so that the children feel like they are experiencing a different kind of adventure when they do the test.
Dietz himself said, "When you think design really means something, good things always happen."
Tom Kelley encouraged everyone to learn to practice while not being afraid to fail. To break it down, the central ideas of practice are: keep learning; study every point carefully; don't be afraid to fail; and adopt a cheap way of practicing because you'll keep trying even after you fail.
Tom Kelley gave the example of the app Pulse.
Pulse's founders, Ankit Gupta and AkshayKothari, told Tom Kelley that they had iterated on the product more than 100 times in a coffee shop in Palo Alto, which included correcting the coding and iterating on the product. Then they took the Pulse-installed Ipads directly to the customers in the café and got immediate feedback. Finally, when they submitted the project to the Stanford Dschool, users were already using the app.
In 2013 Pulse was acquired by Linkedin for 90 million dollars.
Tom Kelley told us that this doesn't mean we can copy someone else's idea, but you can borrow.
Borrowing from different cultures: The store managers at Nishitomo in Japan were doing research in the US and were attracted to the idea of a "no license" in the US. When they returned to Japan, they redefined their brand and subsequently launched "Muji", which is Mujirushi Ryohin in Japanese and means "no brand, quality products" in Chinese.
Drawing on different industries: the Ferrari team changed tires and refueled in seven seconds during the race, and doctors at Great Ormond Street Hospital used a similar approach to re-route the hospital and shorten emergency room lanes, so that patients, instruments, and information could be safely, quickly, and accurately transferred from the intensive care unit to the operating room.
After viewing and analyzing the GOSH video, the F1 team improved the handover protocols and teamwork scenarios. The implementation of the new program effectively reduced technical errors by 42% and information errors by 49%.
Lastly, Tom Kelley mentioned the importance of a "Reverse Mentor", as society is changing so fast that the older generation needs to learn and communicate with the younger generation about the new technology and information that is available today.
The full Tom Kelley reading of Creative Confidence is attached, enjoy.
Photo | medium